Rosmini Omar

Dr. Rosmini Omar

Azman Hashim International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia
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Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 March 2016 in European Journal of Tourism Research
Verified
Journal Article
Open access
PDF file
FAFaizan Ali
Faizan Ali
KHKashif Hussain
Kashif Hussain
RORosmini Omar
Rosmini Omar
Despite the increasing attention towards customer experience, empirical research to explain this notion and its consequences is still limited. Hence, this study aims to examine the effect of customer’s experience with four dimensions on their emotions and satisfaction. A convenience sampling technique was used to select a sample of 600 at two tourist spots of Malaysia i.e., Langkawi and Penang. 450 questionnaires were returned back and the data was analysed using partial least square based structural equation modelling. Findings reveal that all the four dimensions of customer experience influence customer emotions which develop customer satisfaction. Resort hotels are least focused facet of tourism industry; therefore, this study validates the customer experience scale in the context of resort hotels and enhances the theoretical progress on the experience concept in relation with customer emotions and satisfaction and offer important implications for resort hotel marketers.

12 January 2021 in Asia Pacific Business Review
Verified
Journal Article
Closed access
Binyao NingBinyao Ning
Binyao Ning
RORosmini Omar
Rosmini Omar
YYye ye
ye ye
Hiram TingHiram Ting
Hiram Ting
MNMan Ning
Man Ning
Zhong-Yong thinking is seen as an indigenous concept that best fits the Chinese context and guides people’s actions and decisions. However, its influence on business and management remains unclear and less studied, with little understanding of both theoretical and practical lenses. This paper synthesizes 41 articles by systematic review and employs the TCCM framework (theory, context, characteristics, and methodology) to evaluate research on the role of Zhong-Yong thinking in business and management. It also distinguishes between studies using Zhong-Yong thinking as a moderating variable and as an independent variable. The study develops two conceptual frameworks as the basis for future research to explore Zhong-Yong thinking and ten related themes.

5 July 2022 in Journal of Entrepreneurship and Public Policy
Verified
Journal Article
Closed access
AKAmmar Kassab
Ammar Kassab
RORosmini Omar
Rosmini Omar
HGHasan Ghura
Hasan Ghura
Purpose: Governments can influence entrepreneurial growth through public policy. This paper aims to present critical aspects of entrepreneurship policy design for Syrian refugees in Turkey and evaluate if current policies are effective for Syrian refugees in Istanbul.Design/methodology/approach: The study adopts an explorative phenomenological approach, contextualized within the entrepreneurial behavior literature. The data was collected through semi-structured interviews with fifteen Syrian entrepreneurs residing in Istanbul.Findings: The results show that Syrian refugees were “pushed” to start new companies. Moreover, the findings suggest that Syrian entrepreneurs could exploit better business opportunities such as targeting international markets or finding competent partners.Research limitations/implications: The article offers several practical and social contributions by highlighting how the entrepreneurial behavior of Syrian refugees is driven by their migration or business experiences.Practical implications: Policymakers in Turkey need to acknowledge how their entrepreneurial policies regarding innovation and internationalization affect the business success rate among Syrian refugees. In this regard, the Turkish government should adopt new measures that provide Syrian refugees more business flexibility. These policies may include easy access to the Turkish financial system or fewer regulations to obtain work permits. This will encourage refugees to join the formal economy and contribute to the Turkish labor market.Originality/value: This article adds to the expanding body of knowledge on refugee entrepreneurship by emphasizing the link between refugees' personal experiences and starting new ventures. It also highlights how government policy can be strategically utilized to increase entrepreneurship among Syrian refugees in Turkey.

31 July 2019 in British Food Journal
Verified
Journal Article
Closed access
RORosmini Omar
Rosmini Omar
OSObed Rashdi Syed
Obed Rashdi Syed
Binyao NingBinyao Ning
Binyao Ning
SVStefanos Vagenas
Stefanos Vagenas
FAFaizan Ali
Faizan Ali
Purpose: Ethnic food is a pivotal polysemic artifact, yet commonly studied based on experience. This leaves an eclipse in understanding its overall significance and implications. The purpose of this paper is to explore the interactions of experience, intimacy and embodiment from the lens of alternative tourism and Asia as a destination image.Design/methodology/approach: The authors conducted four focus group that include Asians who take experiential learning trips and spiritual journeys across Asia-Pacific.Findings: Alternative tourists promote the growth of ethnic foodies who value impact which they determine as quality food-scape, longitudinal caring interactions with and the constant assurance of consuming food which are safe and healthy to their physical, emotional and spiritual well-being.Research limitations/implications: Although our research does not employ any quantitative technique and devoid of inferential analysis, the rich qualitative data offer insights for further work that benefit ethnic food industry.Practical implications: Industry and policy makers are encouraged to generate contextual solutions for management of the ethnic food industry. Ethnic food consumption may flourish if the industry leads its growth through a post-modernist approach.Social implications: A broad perspective in growing the frontiers of ethnic food tourism beyond the landscape of an economic or consumerism-dominated approach would benefit the cross-mobility of quality talents and skills as this fosters cross-cultural literacy.Originality/value: The authors develop the Ethnic Foodies Perspective-Ethnic Food Destination Image Matrix as a pathway to further motivate knowledge cross-fertilization in ethnic food tourism studies and leverage on the transdisciplinary science, innovation, socio- and sensuous geographic arena. A constellation of ethnic food innovation should link the economic side of exotic differentiation and heritage with food processing, safety and traceability.

Verified
Journal Article
Open access
PDF file
SZShazleena Mohamed Zainudin
Shazleena Mohamed Zainudin
SRSiti Zaleha Abdul Rasid
Siti Zaleha Abdul Rasid
RORosmini Omar
Rosmini Omar
Rohail HassanRohail Hassan
Rohail Hassan
How has Basel III (Bank for International Settlements), regarding the computation, measurement, and management of the liquidity coverage ratio (LCR), vitalized the Islamic banking sector in emerging economies? Vice versa, what is the Islamic banking sector’s capacity to respond in embracing Basel III? This study aims to review the current issues faced by a bank as it discusses the current regulatory guidelines and operational challenges in implementing the system. Based on the implementation of LCR preliminary secondary data of Malaysian banks between 2010 and 2016, this study finds that the readiness of LCR system implementation in the Islamic banking industry is currently low because LCR is still relatively new for all financial institutions and vendors. There is a huge gap between the present system infrastructure of the banks and the LCR model requirements as defined by BNM (Bank Negara Malaysia) under Basel III. Nevertheless, this finding opens new horizons of understanding and practically offers further investigations for the whole banking sector in Malaysia. Thus, policy makers, regulators, and industry players should utilize a unique framework for Islamic banks when strategizing liquidity risk management.

14 October 2020 in Sustainability
Verified
Journal Article
Open access
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YYye ye
ye ye
RORosmini Omar
Rosmini Omar
Binyao NingBinyao Ning
Binyao Ning
Hiram TingHiram Ting
Hiram Ting
The intergenerational transmission of an occupation between two generations of frontline workers in Chinese factories shows a copy–paste phenomenon, whereby a new generation of workers not only undertakes the same work as their parents but also remains at the same level of technical ability. This phenomenon runs contrary to the literature on the intergenerational transmission of occupations and is unsuitable for China’s national conditions. More importantly, it restricts the sustainable development of the manufacturing industry in China. This study used a grounded theory approach to interview 30 workers to identify and analyze the factors and influences that created this new generation. The results show that the workers’ drawing of comparisons between and within generations not only limits their technical skills but also affects subsequent generations of workers through the intergenerational transmission of occupation. We draw on our findings to discuss the reasons for and impacts of these comparisons and make suggestions for future research.