The traceability of typical foodstuffs is necessary to protect high quality of traditional products. It is well-known that several factors could influence metabolites content in certified foods, but soil composition, altitude, latitude and coded production protocols constitute the territorial conditions responsible for the peculiar organoleptic and nutritional properties of labelled foods. Instead, regardless of origin, seasonality, cultivar, collection year can affect all agricultural products, so it is appropriate to include them in data analysis in order to obtain a correct interpretation of the differences linked to growing areas alone. Therefore, it is useful to use a flexible all-round technique, and NMR spectroscopy coupled with multivariate statistical analysis is considered a powerful means of assessing food authenticity. The purpose of this review is to investigate the relevance of year, cultivar, and seasonal period in the determination of food geographical origin using NMR spectroscopy. The strategy for testing these three factors may differ from author to author, but a preliminary study of cultivar or collection year effects on NMR spectra is the most popular method before starting the geographical characterization of samples. In summary, based on the available literature, the most significant influence is due to cultivar, followed by harvesting year, however seasonality is not considered a source of variability in data analysis.