Duarte Morais

Dr. Duarte Morais

Parks, Recreation and Tourism Management, North Carolina State University, Raleigh, NC 27695, USA
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Research Focus & Metrics

Academic Career Length

26Years (2001-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 August 2001 in Journal of Travel Research
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Journal Article
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JPJames F. Petrick
James F. Petrick
Duarte MoraisDuarte Morais
Duarte Morais
WNWilliam C. Norman
William C. Norman
This study investigated the relationship of entertainment travelers’ past vacation behavior, vacation satisfaction, perceived vacation value, and intentions to revisit and repurchase. Subjects were inquirers for the purchase of an entertainment package that visited the destination and were systematically selected over a 12-month period. Results suggest that past behavior, satisfaction, and perceived value are good predictors of entertainment vacationers’ intentions to revisit the destination. It was further found that the variables of past behavior, satisfaction, and perceived value are poor predictors of intentions to visit and attend live theater entertainment or book an entertainment package during a visit. Given the relationships between past behavior, satisfaction, perceived value, and intentions to revisit, results of the present study provide important theoretical implications and direction for entertainment destination management.

12 July 2010 in Journal of Studies in International Education
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Journal Article
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Duarte MoraisDuarte Morais
Duarte Morais
AOAnthony C. Ogden
Anthony C. Ogden
The purpose of this article is to report on the initial development of a theoretically grounded and empirically validated scale to measure global citizenship. The methodology employed is multi-faceted, including two expert face validity trials, extensive exploratory and confirmatory factor analyses with multiple datasets, and a series of three small-group interviews utilizing nominal group technique to verify the scope of the global citizenship construct. The findings provide support for a three-dimensional Global Citizenship Scale that encompasses social responsibility, global competence, and global civic engagement. Global competence and global civic engagement are both strong dimensions of global citizenship, and each has three reliable subdimensions that add further refinement to the construct. Social responsibility proves to be a dimension of global citizenship with a less clearly defined structure. The Global Citizenship Scale and its conceptual framework have important implications for education abroad outcomes research and practice.

1 November 2005 in Journal of Travel Research
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Journal Article
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JHJing-Shoung Hou
Jing-Shoung Hou
CLChung-Hsien Lin
Chung-Hsien Lin
Duarte MoraisDuarte Morais
Duarte Morais
This article explores the antecedents of place attachment within the context of cultural tourism destinations. The proposed model is examined on two samples of cultural tourists with different cultural backgrounds. One sample consists of Hakka tourists, the same ethnic group as the hosts, and the other consists of tourists from a variety of non-Hakka ethnic backgrounds. The results indicate that both enduring involvement and destination attractiveness have a direct effect on place attachment, and that there is also an indirect effect of enduring involvement on place attachment mediated by destination attractiveness. Cross-group validation of the proposed model revealed that the structure fit both ethnic categories. A subsequent detailed examination, however, showed meaningful differences in the strengths of path coefficients between the two groups. These findings suggest that the meaning and formation of attachment may differ depending on the ethnic background of the tourists. Implications for theory and practice are provided.


1 July 2004 in Annals of Tourism Research
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Journal Article
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GNGyan P. Nyaupane
Gyan P. Nyaupane
Duarte MoraisDuarte Morais
Duarte Morais
AGAlan R Graefe
Alan R Graefe

1 November 2007 in Journal of Travel Research
Verified
Journal Article
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CLChung-Hsien Lin
Chung-Hsien Lin
Duarte MoraisDuarte Morais
Duarte Morais
DKDeborah L. Kerstetter
Deborah L. Kerstetter
JHJing-Shoung Hou
Jing-Shoung Hou
This study examines the role of cognitive and affective destination-image components in the formation of destination preferences from a multialternative/multiattribute perspective. In addition, the study examines the stability of those roles across three types of destinations. A total of 1,020 Taichung residents in Taiwan were administered an on-site questionnaire. The results indicated that cognitive and affective components of overall destination image influence tourists' destination preferences and that cognitive image impacts affective image. However, the importance of the two image components varied across natural, developed, and theme-park destinations. In addition, the findings confirmed that while some image attributes are universally important, other attributes are only important for specific types of destinations. Implications for theory, practice, and future research are provided.