Employability is a key concern for many stakeholders, students, graduates, universities, organisations, and national decision-making bodies. Due to its ability to influence the paths towards success, the methods and factors affecting the development of employability have gained increased attention from these agents. This study aims to investigate how socio-emotional competencies and socio-economic factors are related to the employability of female graduates. Data were collected from 102 graduates at the Tathleeth Faculty of Arts and Science at the University of Bisha in the Kingdom of Saudi Arabia (KSA). Using structure modelling techniques, our findings indicate that socio-economic factors have an impact on the unemployed, whereas socio-emotional competencies impact the employed. Employability skills are shown to have an impact both on the unemployed and on socio-economic factors. Furthermore, the moderation effect of socio-emotional competencies and socio-economic factors on the relation between employability skills and employment is unsupported. Consequently, we conclude that the study’s results suggest the necessity of developing a theory of employability which investigates the conditions under which employability skills impact the employability of graduates. To this end, contextual factors must be identified so as to form the cornerstones of an adequate theory.

Influencer marketing is a prominent strategy for engaging young consumers via social media. This study aimed to explore the effects of different dimensions of influencer value of content and influencer credibility on purchase intention among young Egyptian adult consumers. Employing a descriptive-explanatory design, survey data were collected from 633 social media users. Analysis via Structural Equation Modeling (SEM) revealed that all examined dimensions of influencer content value significantly and positively influence purchase intention, with entertainment value (r = 0.878 in correlation analysis, SEM estimate = 0.150) and functional value (r = 0.819 in correlation, SEM estimate = 0.118) demonstrating particularly strong contributions. Regarding influencer credibility, perceived trustworthiness (r = 0.918 in correlation, SEM estimate = 0.218) and perceived similarity (r = 0.923 in correlation, SEM estimate = 0.280) exhibited the most substantial positive impacts on purchase intention; perceived expertise and attractiveness also yielded significant, albeit comparatively moderate, effects. These findings underscore the critical, differentiated roles of specific content value and credibility facets in shaping consumer purchase decisions within the Egyptian youth market, offering actionable insights for optimizing influencer marketing strategies. AcknowledgmentThe authors are thankful to the Deanship of Graduate Studies and Scientific Research at University of Bisha for supporting this work through the Fast-Track Research Support Program.

Adaptation capabilities as a dynamic capability are essential for an organization to be adapted with the external environment, which can lead to ...

A company’s resources and capabilities are considered as a sources of superior performance. However, most literature has not clearly linked IT capabilities to superior performance. This paper, therefore, uses the RBV (resource based view) to explore the relationship between company’s IT capabilities and superior performance in Sudanese banking and insurance sectors, through comprehensive model of IT capabilities, which is narrowing define IT capabilities. Moreover, discussing the impacts of an internal factor the information intensity in this relation. Based on a questionnaire collected from IT employees and middle managers the findings of this study indicates that information intensity can be considered as predictor’s factors in the relationship between IT capabilities and superior performance. Moreover, the results show that the different dimensions of IT capabilities have different effects on superior performance. Additionally, the results show how IT capabilities affects the competitiveness of Sudanese’s banking and insurance sectors, and explore the source of advantage. Thus, provided RBV with certain limits, which required for a good theory.

The key enabler of strategic design based on IT is process level value; however, few researchers have tackled the mechanisms through which small and medium-sized enterprises (SMEs) can create value at the process level. This study sheds light on the mechanism of creating social media business value at the process level by identifying the interaction effects of social media and IT resources and the mediating role of management’s commitment to innovation as an organizational factor. The research model is based on the IT business value approach, quantitative and descriptive methodology is adopted, and the data are analyzed using structural equation modeling. Among the findings based on 301 SMEs in the Kingdom of Saudi Arabia, that management’s commitment to innovation is a necessary condition for social media resources to create dynamic capabilities, and the interaction effects between social media resources and IT resources on social media capability have no impact on the value-generation process at the process level. The result improves the understanding of the theoretical implications of social media business value at the process level, which can be used to guide theorizing about IT business value. SME managers, IT designers, and national decision-makers can use the findings to gain strategic advantage through social media platforms.