Dr. Kevin Mason
Department of Marketing, Arkansas Tech University, Russellville, Arkansas, USA
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Biography
Kevin Mason has an MBA and a PhD degree in marketing from the University of Arkansas and is currently a Professor of Marketing with over thirty years at Arkansas Tech University in the USA. His primary research interest is examining how consumers process marketing information to formulate product evaluations.
Affiliations
Arkansas Tech University
Russellville, Arkansas, USA
Department of Marketing
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