Laura Cismaru is an Associate Professor and Vice-Dean for Research at the Faculty of Food and Tourism, Transilvania University of Brașov, Romania. She holds a PhD in Marketing (2011) and completed postdoctoral research in tourism destination management (Transilvania University of Brașov) and in destination brand culturalization (Heilbronn University of Applied Sciences, Germany). Her academic profile is deliberately interdisciplinary: to a foundation in law and marketing she has added a Bachelor and a Master's degree in Clinical Psychology, and long training as an Adlerian psychotherapist, as well as a Practitioner Certificate in Creative Writing for Therapeutic Purposes (Metanoia Institute, London). She coordinates the first master's programme in luxury hospitality in Romania, delivered in English. Her research brings together generational theory, soft skills, hospitality marketing, workforce development, food marketing, applied psychology in hospitality, applied psychology in human nutrition and expressive writing. She is a Fulbright SUSY scholar (2022, University of Montana, USA).