Carlos Gauna Ruiz de Leòn

Dr. Carlos Gauna Ruiz de Leòn

orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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21 January 2021 in Investigaciones Turísticas
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Journal Article
Open access
RTRodrigo Tadini
Rodrigo Tadini
CLCarlos Gauna Ruiz de Leòn
Carlos Gauna Ruiz de Leòn
JGJosé Manoel Gandara
José Manoel Gandara
EPElsa Pereira
Elsa Pereira
La relación entre los eventos deportivos y el fenómeno del turismo ha sido una temática de investigación académica relevante en diferentes áreas del conocimiento. La presente publicación tiene como objetivo hacer una síntesis de la investigación que se ha desarrollado en los campos del deporte y turismo, con el fin de entender sus características, los métodos científicos utilizados, así como los principales hallazgos y limitaciones. Se hizo una revisión sistemática de la literatura publicada sobre el tema en revistas indexadas en Scopus y en ISI Web of Science entre enero de 2010 y octubre de 2017, se desarrolló un protocolo para realizar búsquedas avanzadas en las bases de datos, se seleccionaron 94 artículos en 5 revistas científicas de turismo y deportes entre las que están en el cuartil más elevados de las bases citadas. Los resultados identifican los principales elementos de investigación, así como el aumento significativo en la producción científica. Existe un contenido amplio y diverso de análisis sobre las ciudades y países anfitriones de los últimos Juegos Olímpicos de Verano y de Invierno, de las últimas dos ediciones de la Copa del Mundo de fútbol FIFA, pero es limitado el número de trabajos bajo eventos deportivos regionales y locales. Se presentan los principales enfoques de abordaje en la investigación, que permiten entender la trascendencia de este segmento que tiene un crecimiento importante en todo el mundo.

24 March 2023 in Water
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Journal Article
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AEAurora Cortés Espino
Aurora Cortés Espino
AFAlfonso Langle Flores
Alfonso Langle Flores
CLCarlos Gauna Ruiz de Leòn
Carlos Gauna Ruiz de Leòn
Free-flowing rivers (FFRs) provide valuable ecosystem services to society, but the construction of dams threatens to negatively impact many of these ecosystems worldwide by 2050. Economic valuation of FFRs can be an effective tool to make informed decisions about water resources management. Valuation of FFRs can be achieved through techniques such as contingent valuation in situations where markets do not exist. To better understand the influence of sociodemographic factors and social values on the willingness to pay (WTP) for the conservation of an FFR in western Mexico, we conducted a face-to-face survey with 179 residents from two localities—one upstream and the other downstream. We used a generalized linear model (GLM) to determine which of the independent variables were significantly correlated with WTP. Our results indicated that age, gender, education, and socioeconomic level have a slight impact on WTP, but we found differences in river valuation between the two localities. We observed that perceived values including future value, life-sustaining, recreation, and economic value exerted a stronger influence on WTP. These findings emphasize the need to integrate local residents’ holistic valuation of FFR into decision-making processes to protect these ecosystems for future generations.

21 June 2025 in Tourism Geographies
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Journal Article
Open access
CLCarlos Gauna Ruiz de Leòn
Carlos Gauna Ruiz de Leòn
SCSALVADOR ANTON CLAVÉ
SALVADOR ANTON CLAVÉ
CSCinta Sanz-Ibáñez
Cinta Sanz-Ibáñez
AAAlfonso Zepeda Arce
Alfonso Zepeda Arce

1 December 2020 in Pasos. Revista de Turismo y Patrimonio Cultural
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Journal Article
Closed access
CLCarlos Gauna Ruiz de Leòn
Carlos Gauna Ruiz de Leòn
U(Universidad De Guadalajara (México)
Universidad De Guadalajara (México)
RCRosa María Chávez-Dagostino
Rosa María Chávez-Dagostino
The coasts have become favorite spaces for tourist activities, this has caused modifications in the natural environment generating unsustainable damages in maritime and terrestrial spaces in the destinations, to satisfy an increasing demand of visitors, who increasingly require new satisfiers. Therefore, the activities must be regulated for their proper use. This dynamic has generated an increase in new residents attracted by employment benefits or by second residence, a new type of tourism that makes beach places their "home" temporarily. Local people receive unfair benefits of tourism such as employment, expanding public services, and the generation of wealth, but also the negative effects as general environmental degradation, loss of identity and traditions, as well as their social spaces, which must be shared with tourists. For this reason, local communities seek the cultural preservation of their popular festivals, among others. We present in this volume, work that analyze the configuration of tourism in coastal spaces, how the public, private and cooperative initiatives are built. Also, about the construction of their tourist identity from representative images, the role of science and sustainable planning based on tourists and local inhabitants' perception of economic and socio-cultural capacities. These allow an approximation to the reality of coastal areas based on tourism, the challenges they face in planning and operation, the living conditions of local populations and the natural environment, but also the opportunities it offers for the development and well-being of the local population when sustainable processes are carried out.

12 December 2025 in Journal of Tourism Analysis: Revista de Análisis Turístico (JTA)
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JOJose Osvaldo Orranti Ortega
Jose Osvaldo Orranti Ortega
CLCarlos Gauna Ruiz de Leòn
Carlos Gauna Ruiz de Leòn
RRRafael Guerrero Rodriguez
Rafael Guerrero Rodriguez
The destination image in social media has been a topic of interest for the academy, particularly in the context of marketing tourism destinations. Its influence on the visitor experience, travel decisions, and the development of promotional strategies by stakeholders has been well documented. Therefore, it is important to identify the theoretical, methodological, and practical-empirical axes of the phenomenon, based on the content found in social media and the techniques used for its analysis. Accordingly, the results of this systematic review cover the period 2012-2023 and include a multidisciplinary theoretical framework, computational and traditional techniques employed, and relevant practical-empirical contributions. Qualitative analysis of textual and photographic content generated in social media has revealed connotations and emotions caused by the image, as well as the impact of artificial intelligence on the identification of image and the optimization of official advertising campaigns. Analyses of trending content, short videos, and digital graphics have been proposed as potential avenues for future investigations.

1 January 2024 in Pasos. Revista de Turismo y Patrimonio Cultural
Verified
Journal Article
Closed access
U(Universidad de Guadalajara (México)
Universidad de Guadalajara (México)
KSKarimen Zamora Sandoval
Karimen Zamora Sandoval
CLCarlos Gauna Ruiz de Leòn
Carlos Gauna Ruiz de Leòn
The planning of tourist destinations has gained greater interest in territorial ordering and sustainable development through the implementation of regulatory and strategic instruments that establish elements to follow and reinforce the possibilities of participatory planning, which are not exempt from difficulties. The present study focuses its attention on carrying out an evolutionary analysis of the planning and of the significant urban-tourist instruments in the destination of Puerto Vallarta and Bahía de Banderas, using the path dependence approach and with a review of the legal foundation in its three levels of government. The results reveal that there is a multiplicity of planning instruments with different criteria due to the lack of coordination of territorial governance and the discretionary application of regulations that have led to an expansive and diffuse territorial model that does not respond to any development plan or territorial ordering.