The Holly Bough service is a unique pre-Christmas event, combining musical excellence and theological depth, crafted by the founding dean of Liverpool Cathedral in the early twentieth century for the Fourth Sunday of Advent. Located within the developing science of cathedral studies, this paper analyses the demographic profile, motivational intention (drawing on religious orientation theory) and perceived impact on spiritual wellbeing (drawing on Fisher’s four dimensional model) among 564 participants who completed a detailed survey at the service held in 2019. The data demonstrated a mix of ages, a sense of Anglican commitment to this form of event-belonging by those who return year-on-year and invite friends to join them, and a perceived beneficial impact on all four dimensions of spiritual wellbeing.

This study tests the strength of Bishop David Walker’s notion of belonging to God through the Anglican Church through participation in events, by exploring the demographic profile, motivations, and experiences of 1234 participants attending the two afternoon Carol Services on Christmas Eve 2019 at Liverpool Cathedral, alongside 564 participants who completed the same survey at the evening Holly Bough Service on the Fourth Sunday in Advent 2019. The data confirmed the importance of event-belonging for 76% of the participants who do not regularly attend church services but who return year on year to the Cathedral and often invite friends to join them. The data also affirmed the presence of newcomers (12%) alongside returnees. Between two-thirds and three-quarters of the participants perceived beneficial impact on their personal wellbeing. For the participants, what drew them to the Cathedral and what made the experience so special was not simply the quality of the music (93%), but also the opportunity to remember the Christmas story (82%).

The aim of the present paper, set within the developing science of cathedral studies, was to analyse the qualitative comments added by 113 of the 567 participants who submitted responses to a quantitative survey while attending the Holly Bough Service in Liverpool Cathedral on the afternoon of the Fourth Sunday of Advent 2019. These qualitative comments added depth and texture to the quantitative responses to illuminate five core aspects of the participants’ experience: the aesthetic and spiritual qualities of the Cathedral; the aesthetic and spiritual qualities of the Holly Bough Service; the aesthetic and spiritual qualities of the Cathedral’s musical tradition; the wider sense of connection with the Cathedral; and the impact of the ministry of the Cathedral clergy. The qualitative comments also drew attention to matters for further reflection by the Cathedral. Conclusions are drawn regarding the general effectiveness of Cathedrals within an increasingly secular environment, and the specific effectiveness of Liverpool Cathedral’s mission strategy of ‘Encounter’.

Set within the discipline of cathedral studies, the present paper explores responses given to the sermon delivered by the Canon Scientist in the context of two afternoon carol services held on Christmas Eve 2019 in Liverpool Cathedral, drawing on qualitative responses to a survey. Some participants within the congregations, comprising mainly non-churchgoers, are shown to have engaged seriously with the biblical narrative of the incarnation as presented in the sermon and to have identified its implications for their own particular contexts in a deliberate manner. Commentary on the data is organised within six themes, concerning positive affective response, engagement with meaning, accessible pedagogy, perceived relevance, connecting with science, and negative affective response. The relevance of these qualitative findings are discussed for the trajectory of future quantitative research. <!----> <!----> <!----> <!---->