Umit Sezer Bititci is Emeritus Professor of Business Performance at the Edinburgh Business School, Heriot Watt University. A senior academic with a blend of academic, industrial, and management consultancy experience underpinned with a research track record with over 80 journal papers and a funding portfolio that exceeds GBP 20m, Umit’s research focuses on factors that underpin long-term sustainable performance of organizations. He is particularly focused on understanding how organizations measure performance and how they use these measures to manage their performance, and in this context, on what makes high-performing organizations different. Email: U.S.Bititci@hw.ac.uk