Dr. Theofanis Zacharatos holds an MBA in food business management (University of Patras, Gr) and an M.Sc. in finance from the Hellenic Open University (Gr). He earned his Ph.D. from the University of Patras (Gr), focusing on consumer behaviour, food waste, and sustainable development. In 2019, he received an EIT Climate-KIC grant. He is a postdoctoral researcher at Hellenic Open University (Gr) and an affiliated researcher of the ATHENA Research Center and of the Alliance of Excellence for Research and Innovation on Aephoria (AE4RIA). A member of the Greek Marketing Academy, Dr. Zacharatos has participated in international conferences and published articles in scientific journals.