Jundong Hou

Prof. Dr. Jundong Hou

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Research Focus & Metrics

Academic Career Length

13Years (2014-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 April 2021 in Psychology Research and Behavior Management
Verified
Journal Article
Open access
PDF file
MWMin Wang
Min Wang
LSLin-Lin Sun
Lin-Lin Sun
JHJundong Hou
Jundong Hou
Purpose: On the basis of stimulus-organism-response (SOR) theory, this study extends the work of Lee and Kwon by examining the concept of perceived usefulness as a mediator between emotional interaction (familiarity and intimacy) and purchase intention. The consumer purchase decision model, in which product type plays a moderating role in the linking mechanism, is also explored. Methods: We proposed a consumer purchase decision model, and empirically examined it by means of an online questionnaire survey. Confirmatory factor analysis and structural equation modeling with bootstrapping estimation were conducted using the data obtained from 269 social commerce users. Results: Familiarity and intimacy positively affected the users’ purchase intention in social commerce. Perceived usefulness mediated the relationship between emotional interaction and purchase intention. Moreover, product type moderated the following relationships: between familiarity and purchase intention, between intimacy and purchase intention, and between perceived usefulness and purchase intention. Conclusion: The results support this study’s hypotheses and SOR theory. Purchase intention could be enhanced by improving emotional interaction and perceived usefulness.


JHJundong Hou
Jundong Hou
XRXinxin Ruan
Xinxin Ruan
JLJun Lv
Jun Lv
HGHaixiang Guo
Haixiang Guo
As industrialization and urbanization in China have significantly increased ecological problems such as environmental pollution and resource waste, it has become important to be able to comprehensively assess ecological wellbeing performance (EWP) when seeking high-quality human wellbeing and economic growth within specific ecological limits. Therefore, to explore the EWP spatial and temporal distribution characteristics, this paper established an evaluation index system that considers ecological economic efficiency and economic welfare efficiency from input and output perspectives. The EWPs in 30 Chinese provinces (autonomous regions, municipalities) from 2006 to 2017 were then measured using a two-stage super-efficiency slacks-based model (Super-SBM) and data envelopment analysis (DEA) window analysis method. It was found that: (1) the average EWP value in the Chinese provinces was relatively low at 0.698, with the highest EWP in Beijing, Hainan, and Shanghai and the lowest in Xinjiang, Ningxia, and Qinghai; (2) the average provincial EWP fluctuated from 2006 to 2017 with a “decline-rise-decline-rise” feature; (3) China’s EWP value was spatially supported by the quadrangular “Beijing-Shanghai-Hainan-Sichuan” pole and continued to radiate to areas along these lines. These research findings provide theoretical insights and practical implications for regional ecological protection and human welfare improvements in China.


26 May 2023 in Natural Hazards
Verified
Journal Article
Closed access
PDF file
QWQiyuan Wang
Qiyuan Wang
JHJundong Hou
Jundong Hou

17 October 2019 in VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations
Verified
Journal Article
Closed access
PDF file
JHJundong Hou
Jundong Hou
CZChi Zhang
Chi Zhang
HGHaixiang Guo
Haixiang Guo
While trust is a valuable relational asset for nonprofits, it is fragile and once broken can cause a great deal of damage to the organization. Therefore, once it is lost after a crisis event, valid strategies are needed to rapidly repair the trust. Although trust repair mechanisms have been widely studied, little is known about the way trust changes over time and the methods needed to repair trust and even less is known about trust in nonprofit organizations. Therefore, two studies were conducted in this paper using the three causal attribution dimensions from attribution theory to reveal how trust in a nonprofit can be damaged and repaired. It was found that the attribution cause significantly influenced the trust repair process; that is, when the cause had a higher locus of causality, stability, and controllability attribution degrees, it was more difficult for donors to forgive the organization. While reducing the controllable attribution of individuals was not found to effectively repair trust, reducing the locus causality or stability had a more significant effect. It was also found that the three specific strategies of denial, diminishing crisis, and rebuilding played a critical role in trust repair for nonprofits influenced by the locus of causality. This study provides a useful framework for nonprofit practitioners seeking to effectively respond to crises and win back the trust of their current and potential donors.