Bernat Roig-Merino is an Agricultural Engineer with a PhD in Economics and Social Sciences from the UPV in 2004 and has been a lecturer in the Department of Economics and Social Sciences at the Universitat Politècnica de València-UPV (Spain) since 1998. He is also a member of the Research Institute for Integrated Coastal Zone Management of the UPV. His expertise is in social and market research in the tourism and food sectors. He has published papers about segmentation, participatory action research, smart cities and territorial development. He has been working recently on two projects related to smart farming and water use efficiency (SMARTWATIR and GO InnoWater) founded by H2020 and the Spanish Government, respectively. He is working on two research projects financed by the Spanish State Plan for Scientific and Technical Research and Innovation until 2025 and 2026: one related to local development processes assessment and the other to develop interactive, immersive and accessible technologies. He is a member of the Spanish Association of Agri-food Economy.