Yulia Dzhabarova is an Associate Professor in Marketing at the University of Plovdiv “Paisii Hilendarski”. She holds a Ph.D. in Managing Markets from the University of National and World Economy, Sofia, Bulgaria. Her fields of interest include: distribution chain management, niche market development, management of tourism, sustainable regional development, organic marketing, etc. The main part of her research is focused on studies in disciplines like: management, marketing, consumer behaviour, distribution, sales management, and tourism.