Job van Boven is a health economics & real-world drug outcomes expert specialised in lung diseases. He is founding director of the Medication Adherence Expertise Center Of the northern Netherlands (MAECON) and Chair of the European Network to Advance Best Practices & Technology on Medication Adherence (ENABLE) COST Action. He is Associate Professor of Cost-effective Drug Utilization at the University Medical Center Groningen and Principal Investigator at the Groningen Research Institute for Asthma and COPD (GRIAC). He obtained his PharmD and PhD at the University of Groningen (The Netherlands), where his thesis focused on the cost-effectiveness of adherence enhancing interventions in patients with Chronic Obstructive Pulmonary Disease (COPD). After his PhD research, he completed fellowships at the University of Colorado (USA), Monash University (Australia) and the Hospital Universitario Son Espases (Spain). He is (co)author of >200 scientific publications, supervisor of 10 PhD students and received several research prices & grants (totalling>€6 million). He is Chair of the Dutch respiratory pharmacists group (KNMP SIG Long), former Boardmember of the Dutch young Medicines Evaluation Board (Jong CBG), Scientific advisor of the Dutch LAN Medication Adherence Program.Having interest and wide experience in both medication adherence and health economic methods, his mission is to find novel, cost-effective ways to make better use of our respiratory medications.