Lijun Ma

Dr. Lijun Ma

Shenzhen university
orcid

Research Focus & Metrics

Academic Career Length

19Years (2008-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
1 November 2021 in Journal of Environmental Management
Verified
Journal Article
Closed access
WIWasim Iqbal
Wasim Iqbal
Yuk Ming TangYuk Ming Tang
Yuk Ming Tang
Lijun MaLijun Ma
Lijun Ma
KCKa Yin Chau
Ka Yin Chau
XWXuan Wang
Xuan Wang
AFArooj Fatima
Arooj Fatima

1 February 2017 in European Journal of Operational Research
Verified
Journal Article
Closed access
YXYangyang Xie
Yangyang Xie
XLXiaoying Liang
Xiaoying Liang
Lijun MaLijun Ma
Lijun Ma
HYHoumin Yan
Houmin Yan

26 February 2021 in Frontiers in Psychology
Verified
Journal Article
Open access
HJHuifang Jiao
Huifang Jiao
LQLamei Qian
Lamei Qian
TLTianzhuo Liu
Tianzhuo Liu
Lijun MaLijun Ma
Lijun Ma
Whereas the effect of people’s motivations to give to traditional, off-line charities has been extensively investigated, their motivations to support online charitable crowdfunding projects are largely unexplored. The present study examines the influences of extrinsic motivations (such as reputation, the wish to signal a certain image; and reciprocity, the expectation on future return for their present contribution), intrinsic motivations (such as a sense of belonging, the feeling of belonging to an integral part of a positive community; joy of giving, the anticipated positive emotions experienced by helping others; altruism, intrinsic desire to help others without expectation of a return; and financial constraints, individuals’ personally felt financial stresses induced by donations), and social interactions (such as social influence, people’s perception of how their close acquaintances believe they should support the project; and social ties, the strength of the relationship between the individual and the project initiator) on intentions to support charitable crowdfunding behaviors, namely, the willingness to share (WTS) project information and the intention to donate (ITD) money. Hierarchical multiple regression analyses on self-reported survey data from 617 respondents in China reveal support for the hypotheses. The results show that intrinsic motivations and social ties are predictors for both supporting behaviors. Reputation and social influence motivate people to share projects, but have no significant effects on their ITD. Reciprocity is positively, and financial constraints are negatively, related to ITD but have no significant effects on WTS. These findings offer insights into the motivations driving individuals’ participation in charitable crowdfunding. The implications for both platforms and fundraisers are discussed.


13 May 2015 in Annals of Operations Research
Verified
Journal Article
Closed access
PDF file
RYRuina Yang
Ruina Yang
Lijun MaLijun Ma
Lijun Ma

23 September 2024 in Transportation Research Part E: Logistics and Transportation Review
Verified
Journal Article
Closed access
GDGuowei Dou
Guowei Dou
KWKun Wei
Kun Wei
TSTingting Sun
Tingting Sun
Lijun MaLijun Ma
Lijun Ma