Anna Wielicka-Regulska is an Assistant Professor of Behavioral Economics at Poznań University of Life Sciences. Her work focuses on choice theory, participatory approach in policymaking, and a transformation of food systems. She holds a Ph.D. diploma from the University of Warsaw. She is an active member of international research projects: Multidisciplinary innovation for social change (COST Action), EIT Food RIS Consumer Engagement Labs, Who cares in Europe? (COST Action), thereby enhancing universities' capacity to initiate and participate in clusters' development on innovation and sustainability principles (UniClaD). She is also a cofounder of Decision Lab at the Poznań University of Life Sciences, exploiting EEG and eye-tracking to guide the understanding of the human decision-making process regarding new product development and policy.