Prof. Yu Xiong is the Associate Vice-President for External Engagement at the University of Surrey. Previously, he served as the Associate Dean International from 2020 to 2022. He is the founding director of the Surrey Centre for Innovation and Commercialization, and also the founding director of the Surrey Academy for Blockchain and Metaverse Applications. He holds the Chair of Business Analytics at the Surrey Business School and is an academic member of the Department of Business Transformation. His research focuses on sustainable and technological issues within global supply chains. Additionally, he is a Strategic Advisor to the Satellite Application Catapult, and recently became the managing director of OxValue.ai, a joint venture with the University of Oxford, focusing on early-stage technology valuation. He is also a core team member of Fotor, one of the leading Generative AI platforms in the world.