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The current interdisciplinary research studies the antimicrobial activity of selected polyfloral kinds of honey (n = 30) against three microorganisms (gram-positive bacteria Enterococcus faecalis, gram-negative bacteria Salmonella enterica, and one yeast Candida krusei) as well as investigates consumer behavior and awareness towards honey healing properties. Consumer research involved 617 honey consumers living in urban areas. T-test for Equality of means, non-parametric tests, and descriptive statistics were applied. Results showed that antimicrobial activity was found in all honey samples with a concentration of 50%. Nevertheless, better activity was obtained in honey samples from urban beekeepers compared to samples from retail stores. Results of consumer research showed that honey is mostly used as food (sweetener in beverages, ingredient in the recipe, or direct consumption) and as medicine mainly during the winter period. The consumer awareness towards honey healing effects was very high (97%), however, 1/3 of respondents were not able to list any specific examples, and only 11 % mentioned antibacterial activity. Furthermore, more than 70% of respondents did not know to explain the term “medical honey” and more than 50% of respondents are not aware of the maximum temperature used for heating honey without decreasing its biologically active compounds.
Peter Šedík; Kristína Predanócyová; Elena Horská; Miroslava Kačániová. The antimicrobial activity of polyfloral honey and its awareness among urban consumers in Slovakia. Potravinarstvo Slovak Journal of Food Sciences 2021, 15, 467 -474.
AMA StylePeter Šedík, Kristína Predanócyová, Elena Horská, Miroslava Kačániová. The antimicrobial activity of polyfloral honey and its awareness among urban consumers in Slovakia. Potravinarstvo Slovak Journal of Food Sciences. 2021; 15 ():467-474.
Chicago/Turabian StylePeter Šedík; Kristína Predanócyová; Elena Horská; Miroslava Kačániová. 2021. "The antimicrobial activity of polyfloral honey and its awareness among urban consumers in Slovakia." Potravinarstvo Slovak Journal of Food Sciences 15, no. : 467-474.
Romanian beekeeping faces a lot of challenges nowadays due to the problems related to climate change, the use of pesticides in agriculture, but also to the pandemic crisis. In this context, organic beekeeping represents an important alternative to traditional apicultural practices. The purpose of the study was to present the current situation of organic beekeeping in Romania, but also to identify some aspects related to sustainability. The research methodology was based on secondary and primary data. An online survey was conducted in 2020 on a sample of 433 Romanian beekeepers. The main findings showed that the majority of participants were aware of organic principles and were familiar with the concept of sustainability in beekeeping. However, only a small percentage of beekeepers were certified in the organic system. The evaluation of the concept of sustainability showed that the most important factor for the surveyed beekeepers was the environmental aspect, followed by the economic and social components. The pandemic crisis has negatively impacted the beekeepers’ activities due to travel restrictions and the limited access to the apiaries. If, in economic terms, they were affected by the sales drop in the first months of the crisis, there were also some positive effects such as the increase in demand for health-related products.
Cristina Pocol; Peter Šedík; Ioan Brumă; Antonio Amuza; Aurica Chirsanova. Organic Beekeeping Practices in Romania: Status and Perspectives towards a Sustainable Development. Agriculture 2021, 11, 281 .
AMA StyleCristina Pocol, Peter Šedík, Ioan Brumă, Antonio Amuza, Aurica Chirsanova. Organic Beekeeping Practices in Romania: Status and Perspectives towards a Sustainable Development. Agriculture. 2021; 11 (4):281.
Chicago/Turabian StyleCristina Pocol; Peter Šedík; Ioan Brumă; Antonio Amuza; Aurica Chirsanova. 2021. "Organic Beekeeping Practices in Romania: Status and Perspectives towards a Sustainable Development." Agriculture 11, no. 4: 281.
Among the Sustainable Development Objectives adopted by the United Nations General Assembly in September 2015, is the 12th objective of Ensuring sustainable production and consumption patterns which aims to promote the efficient use of resources, energy efficiency, sustainable infrastructures, access to basic services, ecological support, decent jobs; and a better quality of life for all. In this line, our study illustrates a real case of farm producers who propose to transform the farm into an ecological entity with aim of safe and quality food production based on the sustainable production techniques and processes. This research outlines the market study that clarifies which consumers’ perceptions could be suitable for the ecological products derived from the organic bovine cattle. The primary data were obtained from the questionnaire survey conducted at supermarkets in Spain. The research sample comprised 330 respondents from Andalusia region. Results proved that the importance of the perceived value of products derived from organic beef was established in the following way: Price > Ethics > Health > Hedonism > Quality.
José Javier Pérez-Barea; Ricardo Espantaleón-Pérez; Peter Šedík. Evaluating the Perception of Socially Responsible Consumers: The Case of Products Derived from Organic Beef. Sustainability 2020, 12, 10166 .
AMA StyleJosé Javier Pérez-Barea, Ricardo Espantaleón-Pérez, Peter Šedík. Evaluating the Perception of Socially Responsible Consumers: The Case of Products Derived from Organic Beef. Sustainability. 2020; 12 (23):10166.
Chicago/Turabian StyleJosé Javier Pérez-Barea; Ricardo Espantaleón-Pérez; Peter Šedík. 2020. "Evaluating the Perception of Socially Responsible Consumers: The Case of Products Derived from Organic Beef." Sustainability 12, no. 23: 10166.
Increasing consumption of local products is a key factor for sustainable agriculture. This study deals with the factors that influence the sales of local products with a focus on value-added dairy products. The research involved 30 family businesses operating in the agro-sector. Primary data were obtained by a detailed online questionnaire survey. For deeper examination, five hypotheses were determined and statistically tested using the Friedman test and Nemenyi method. Using the acquired theoretical background and empirical research in a set of family farms, we can state that the goal of farmers is to sell their products through the shortest possible route directly to the consumer. The most commonly used tools of a short supply chain are on-farm sales and telephone order sales, on the other hand, farms rarely sell products in farmers' markets, celebrations and anniversaries or e-shops, even though these tools all have great potential. The results show that farmers consider the product itself (quality, freshness, locality) to be the most important factor when selling local products, as well as customer recommendations and loyalty. Based on the results of the research, we propose to streamline sales support through new forms of marketing approaches to premium products, such as locally fresh products produced on family farms.
Elena Horská; Marek Petriľák; Peter Šedík; Ľudmila Nagyová. Factors Influencing the Sale of Local Products Through Short Supply Chains: A Case of Family Dairy Farms in Slovakia. Sustainability 2020, 12, 8499 .
AMA StyleElena Horská, Marek Petriľák, Peter Šedík, Ľudmila Nagyová. Factors Influencing the Sale of Local Products Through Short Supply Chains: A Case of Family Dairy Farms in Slovakia. Sustainability. 2020; 12 (20):8499.
Chicago/Turabian StyleElena Horská; Marek Petriľák; Peter Šedík; Ľudmila Nagyová. 2020. "Factors Influencing the Sale of Local Products Through Short Supply Chains: A Case of Family Dairy Farms in Slovakia." Sustainability 12, no. 20: 8499.
Purpose The purpose of this paper is to investigate different profiles of honey consumers in Slovakia and Romania by using a segmentation approach, thus supporting honey producers from both countries and promoting the consumption of honey for both food and health benefits. Design/methodology/approach A paper and online survey was conducted in two representative regions of Slovakia (n=2,138) and Romania (n=1,100), between November 2017 and February 2018. By carrying out a two-step cluster analysis, several segments of honey consumers based on consumption patterns, demographic profile, purchasing behaviour and honey preferences were defined. Findings In both countries, honey is mostly consumed as food product and medicine and the majority of consumers think honey has healing effects. Based on the data, the authors identified similar segments in Slovakia and Romania, in terms of frequency and annual consumption (“maniacs” or “loyal consumers”, “regular consumers”, “occasional consumers” or “sporadic consumers” and “irregular consumers”), but, at the same time, those segments are different in terms of the way in which honey is consumed (multipurpose or direct consumption, spreads, beverages and ingredients for cooking). Originality/value The findings provide honey producers–beekeepers a wider information base, which can increase effectiveness of price, distribution and marketing communication strategies. Furthermore, knowledge from results will allow producers to specialise and place the production by designing different marketing strategies in different segments.
Peter Šedík; Cristina Bianca Pocol; Elena Horská; Mariantonietta Fiore. Honey: food or medicine? A comparative study between Slovakia and Romania. British Food Journal 2019, 121, 1281 -1297.
AMA StylePeter Šedík, Cristina Bianca Pocol, Elena Horská, Mariantonietta Fiore. Honey: food or medicine? A comparative study between Slovakia and Romania. British Food Journal. 2019; 121 (6):1281-1297.
Chicago/Turabian StylePeter Šedík; Cristina Bianca Pocol; Elena Horská; Mariantonietta Fiore. 2019. "Honey: food or medicine? A comparative study between Slovakia and Romania." British Food Journal 121, no. 6: 1281-1297.
The new trend of healthy lifestyle increases consumers´ attention towards superfoods or functional food. Due to this fact, honey enriched with various healthy foods such as cocoa, cinnamon, ginger or dried fruits has started to appear on the European market. The aim of this research paper was to investigate consumer´s perception and preferences for cocoa-enriched honey. Consumer research was based on questionnaire survey extended by product testing. This survey was conducted in 2018 (February and March) and in total 257 young Slovak consumers between 18 - 30 years participated. Each respondent tested and evaluated sensory attributes of the product (taste, aroma, colour and texture) using a 5-point scale. Statistical analyses included Friedman test, Mann-Whitney U test, Fisher's Exact Test, Pearson Chi-square test and Cramer'V coefficient. Results showed that the cocoa-enriched honey was evaluated as tasty, aromatic, gently, delicious, special, with ideal sweetness and amount of cocoa. All sensory attributes were evaluated positively (2 - good). Females were more interested in the purchase of this product. Moreover, the product would be purchased mostly by respondents who consider it a healthier alternative to commercial chocolate spreads or by those who consider their eating habits healthy. Laboratory tests revealed that the antioxidant activity of the product was higher in comparison to normal honey. In conclusion, the obtained information could be used in product positioning, promotion and designing appropriate marketing strategy.
Peter Šedík; Elena Horská; Eva Ivanišová; Miroslava Kačániová; Andrzej Krasnodębski. Consumer behaviour of young generation in slovakia towards cocoa-enriched honey. Potravinarstvo Slovak Journal of Food Sciences 2019, 13, 1 .
AMA StylePeter Šedík, Elena Horská, Eva Ivanišová, Miroslava Kačániová, Andrzej Krasnodębski. Consumer behaviour of young generation in slovakia towards cocoa-enriched honey. Potravinarstvo Slovak Journal of Food Sciences. 2019; 13 (1):1.
Chicago/Turabian StylePeter Šedík; Elena Horská; Eva Ivanišová; Miroslava Kačániová; Andrzej Krasnodębski. 2019. "Consumer behaviour of young generation in slovakia towards cocoa-enriched honey." Potravinarstvo Slovak Journal of Food Sciences 13, no. 1: 1.
Peter Šedík; Elena Horská; Beata Skowron-Grabowska; Csaba Bálint Illés. GENERATION MARKETING IN STRATEGIC MARKETING MANAGEMENT: CASE STUDY OF HONEY MARKET. Polish Journal of Management Studies 2018, 18, 326 -337.
AMA StylePeter Šedík, Elena Horská, Beata Skowron-Grabowska, Csaba Bálint Illés. GENERATION MARKETING IN STRATEGIC MARKETING MANAGEMENT: CASE STUDY OF HONEY MARKET. Polish Journal of Management Studies. 2018; 18 (1):326-337.
Chicago/Turabian StylePeter Šedík; Elena Horská; Beata Skowron-Grabowska; Csaba Bálint Illés. 2018. "GENERATION MARKETING IN STRATEGIC MARKETING MANAGEMENT: CASE STUDY OF HONEY MARKET." Polish Journal of Management Studies 18, no. 1: 326-337.
Kristína Predanocyová; Peter Šedík; Ľubica Kubicová; Elena Horská. Consumption and Offer of Organic Food on the Slovak Market. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 2018, 66, 1315 -1323.
AMA StyleKristína Predanocyová, Peter Šedík, Ľubica Kubicová, Elena Horská. Consumption and Offer of Organic Food on the Slovak Market. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2018; 66 (5):1315-1323.
Chicago/Turabian StyleKristína Predanocyová; Peter Šedík; Ľubica Kubicová; Elena Horská. 2018. "Consumption and Offer of Organic Food on the Slovak Market." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66, no. 5: 1315-1323.
Peter Šedík; Vladimíra Kňazovická; Elena Horská; Miroslava Kačániová. Consumer sensory evaluation of honey across age cohorts in Slovakia. Potravinarstvo Slovak Journal of Food Sciences 2018, 12, 1 .
AMA StylePeter Šedík, Vladimíra Kňazovická, Elena Horská, Miroslava Kačániová. Consumer sensory evaluation of honey across age cohorts in Slovakia. Potravinarstvo Slovak Journal of Food Sciences. 2018; 12 (1):1.
Chicago/Turabian StylePeter Šedík; Vladimíra Kňazovická; Elena Horská; Miroslava Kačániová. 2018. "Consumer sensory evaluation of honey across age cohorts in Slovakia." Potravinarstvo Slovak Journal of Food Sciences 12, no. 1: 1.
Peter Šedík; Grzegorz Zaguła; Eva Ivanišová; Vladimíra Kňazovická; Elena Horská; Miroslava Kačániová. Nutrition marketing of honey: chemical, microbiological, antioxidant and antimicrobial profile. Potravinarstvo Slovak Journal of Food Sciences 2018, 12, 1 .
AMA StylePeter Šedík, Grzegorz Zaguła, Eva Ivanišová, Vladimíra Kňazovická, Elena Horská, Miroslava Kačániová. Nutrition marketing of honey: chemical, microbiological, antioxidant and antimicrobial profile. Potravinarstvo Slovak Journal of Food Sciences. 2018; 12 (1):1.
Chicago/Turabian StylePeter Šedík; Grzegorz Zaguła; Eva Ivanišová; Vladimíra Kňazovická; Elena Horská; Miroslava Kačániová. 2018. "Nutrition marketing of honey: chemical, microbiological, antioxidant and antimicrobial profile." Potravinarstvo Slovak Journal of Food Sciences 12, no. 1: 1.
Cristina Bianca Pocol; Peter Šedík; Elena Horská. Honey Consumption Patterns of Young People in Romania. International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings 2018, 1 .
AMA StyleCristina Bianca Pocol, Peter Šedík, Elena Horská. Honey Consumption Patterns of Young People in Romania. International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings. 2018; ():1.
Chicago/Turabian StyleCristina Bianca Pocol; Peter Šedík; Elena Horská. 2018. "Honey Consumption Patterns of Young People in Romania." International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings , no. : 1.
Beekeeping sector plays an essential role in agriculture for two main reasons: the process of pollination and the production of honey and other apicultural products. The aim of the paper was to analyse and compare beekeeping sectors between Slovakia and Romania in terms of honey production, market competitiveness and EU funding budget allocation. The secondary data used in the analysis were provided by European Commission reports, the Romanian Institute of Statistics, Slovak statistics, Central Register of Hives in Slovakia, Faostat and Trademap. The competitiveness in honey market was calculated using RCA indices and the Michaely index. Results show that the number of hives as well as honey production increased, while market competitiveness decreased. In conclusion, national beekeeping programmes provide financial support for beekeepers and foster the whole sector, therefore the European Union should continue implementing these programmes to stabilize this sector and increase production capacities in both countries.
Peter Šedík; Cristina Bianca Pocol; Elena Horská. A Comparaison of Beekeeping Sectors between Slovakia and Romania. Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. Horticulture 2017, 74, 183 -190.
AMA StylePeter Šedík, Cristina Bianca Pocol, Elena Horská. A Comparaison of Beekeeping Sectors between Slovakia and Romania. Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. Horticulture. 2017; 74 (2):183-190.
Chicago/Turabian StylePeter Šedík; Cristina Bianca Pocol; Elena Horská. 2017. "A Comparaison of Beekeeping Sectors between Slovakia and Romania." Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. Horticulture 74, no. 2: 183-190.
Free Full Text (PDF)Michaela Šugrova PhD Student, Department of Marketing and Trade, Faculty of Economics and Management, Slovak University of Agriculture 2 Tr. A. Hlinku Str., Nitra, 949 76, Slovak [email protected] ORCID ID: http://orcid.org/0000-0003-3052-1301 Peter Šedik PhD Student, Department of Marketing and Trade, Faculty of Economics and Management, Slovak University of Agriculture 2 Tr. A. Hlinku Str., Nitra, 949 76, Slovak [email protected] ORCID ID: http://orcid.org/0000-0003-2495-5162 Andrea Kubelakova PhD Student, Department of Marketing and Trade, Faculty of Economics and Management, Slovak University of Agriculture 2 Tr. A. Hlinku Str., Nitra, 949 76, Slovak [email protected] ORCID ID: http://orcid.org/0000-0001-7157-3306 Veronika Svetlikova PhD Student, Department of Statistics and Operations Research, Faculty of Economics and Management, Slovak University of Agriculture 2 Tr. A. Hlinku Str., Nitra, 949 76, Slovak [email protected] ORCID ID: http://orcid.org/0000-0002-5415-9207 Impact of the product quality on consumer satisfaction and corporate brand The paper is a result of quantitative research undertaken by the authors in 2017 to study correlation between product quality, customer’s satisfaction and corporate brand by example of a big Slovak dairy Milsy JSC (Milsy a.s.). To conduct a detailed analysis, the following scientific assumptions have been formulated: 1) There is a dependency between product quality and the respondents’ satisfaction. 2) There is a dependency between the rate of visits to Milsy stores and the economic activity of the respondents. 3) There is a dependency between the economic activity of the respondents and the awareness regarding Milsy JSC and its brand. 4) There is a dependency between the quality of products and services prove Milsy JSC and the frequency of purchasing the Milsy products. 5) There is a dependency between the price of products and the frequency of purchasing the Milsy products. The study of results proves positive connection. It is found that frequency of dairy product’s buying depends on whether the customers are satisfied with the product quality. The results also showed that in terms of brand development and attracting new customers students form the largest consumer group to work with, as far as they scarcely ever know where Milsy JSC brand stores are located. The majority of the respondents perceive Milsy brand positively which allows concluding about its strong market position.Keywords: Consumer Satisfaction; Quality; Dairy Products; Corporate Brand; Milsy JSC (Milsy a.s.)JEL Classification: M31DOI:References 1. Amine, A. (1998). Consumers’ true brand loyalty: the central role of commitment. Journal of Strategic Marketing, 6(4), 305-319. doi: https://doi.org/10.1080/096525498346577 2. Čihovska, V., Hanulakova, E., & Lipianska, J. (2001). Brand Image. Bratislava: Eurounion (in Slovak). 3. Guo, X., & Jiang, B. (2016). Signaling through price and quality to consumers with fairness concerns. Journal of Marketing Research, 53(6), 988-1000. doi: https://doi.org/10.1509/jmr.15.0323 4. Hingston, P. (2002). 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Journal of Marketing, 52(2), 35-48. doi: https://doi.org/10.2307/1251263 25. Zeithaml, V. A., & Parasuraman, A. (2004). Service Quality. (Marketing Science Institute (MSI) Relevant Knowledge Series). Cambridge: Marketing Science Institute.
Michaela Šugrova; Slovak University of Agriculture; Peter Šedik; Andrea Kubelakova; Veronika Svetlikova. Impact of the product quality on consumer satisfaction and corporate brand. Economic Annals-ХХI 2017, 165, 133 -137.
AMA StyleMichaela Šugrova, Slovak University of Agriculture, Peter Šedik, Andrea Kubelakova, Veronika Svetlikova. Impact of the product quality on consumer satisfaction and corporate brand. Economic Annals-ХХI. 2017; 165 (5):133-137.
Chicago/Turabian StyleMichaela Šugrova; Slovak University of Agriculture; Peter Šedik; Andrea Kubelakova; Veronika Svetlikova. 2017. "Impact of the product quality on consumer satisfaction and corporate brand." Economic Annals-ХХI 165, no. 5: 133-137.
Peter Šedík; Snezhanna Guziy; Elena Horská. Comparative Study of Honey Consumption in Slovakia and Russia. Potravinarstvo Slovak Journal of Food Sciences 2017, 11, 1 .
AMA StylePeter Šedík, Snezhanna Guziy, Elena Horská. Comparative Study of Honey Consumption in Slovakia and Russia. Potravinarstvo Slovak Journal of Food Sciences. 2017; 11 (1):1.
Chicago/Turabian StylePeter Šedík; Snezhanna Guziy; Elena Horská. 2017. "Comparative Study of Honey Consumption in Slovakia and Russia." Potravinarstvo Slovak Journal of Food Sciences 11, no. 1: 1.