Professor Agnieszka Izabela Baruk is an employee of the Faculty of Organization and Management at the Lodz University of Technology in Lodz, Poland. So far, there have been 610 printed publications under her authorship (in Polish and English), including 16 books that relate to different issues of marketing. Her research interests are related to the wider area of marketing, including consumer marketing, personnel marketing, and marketing management, especially in relation to the participants in the social system of the organization and its surroundings, as well as their role in building its market position and shaping its internal and external image.