Vera Pedragosa has a PhD in Sport Sciences (Sport Management). She is a Scientific Coordinator, Integrated Member of Research Center in Economic and Business Sciences (CICEE), collaborator on the Psychology Research Centre (CIP), and Associate Professor at the Universidade Autónoma de Lisboa. Her research interests include consumer behaviour in the fitness industry. She is the author of scientific papers, books, books chapters and communications at peer-reviewed conferences and ad hoc peer-reviews in scientific journals.