Valerio Temperini is Associate professor of Business Management at the Polytechnic University of Marche, Department of Management (Ancona, Italy). PhD in E-learning (Methods and techniques for computer assisted education). He has conducted several research activities and studies about marketing issues with specific reference to SMEs. He teaches marketing and services marketing. He has been visiting scholar at the Montclair State University (New Jersey, USA). He is member of the Italian Marketing Association and the Italian Society of Management. Contact: v.temperini@univpm.it Polytechnic University of Marche - Department of Management Piazzale Martelli 8, 60121 Ancona (AN) – Italy Phone +39 0712207247