Roziah Mohd Rasdi

Dr. Roziah Mohd Rasdi

orcid

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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11 July 2016 in Journal of Knowledge Management
Verified
Journal Article
Closed access
GTGangeswari Tangaraja
Gangeswari Tangaraja
RRRoziah Mohd Rasdi
Roziah Mohd Rasdi
BSBahaman Abu Samah
Bahaman Abu Samah
MIMaimunah Ismail
Maimunah Ismail
Purpose: The paper aims to clearly differentiate knowledge sharing (KS) and knowledge transfer (KT) besides exemplifying their interconnections to minimize the current confusions in the knowledge management (KM) literature. Design/methodology/approach: An extensive literature review method was used to analyse relevant literature on both KS and KT to clearly delineate their differences and their interconnections. Findings: The paper found that KS is a subset of KT (using personalization strategy), whereas KT as a whole is a broader concept, if compared with KS. However, KS is not one of the immediate processes involved in KT (using codification strategy). The processes involved in KS and KT differ according to the strategy used (in KT) and perspective chosen (in KS). Other findings include KS (unidirectional) as reflective concept (viewed so far), whereas KS (bidirectional), KT (personalization) and KT (codification) as formative concepts. Research limitations/implications: The findings of this paper were based on the review of selected relevant articles only. Practical Implications: The paper will minimize the current confusions in the KM literature and will assist future researches on both KS and KT to ensure what these concepts entail to avoid construct underrepresentation. Originality/value: As compared to previous attempts, the present paper has shown the interconnections between KS and KT, as well as the differences based on the two perspectives of KS (unidirectional/bidirectional) and the two strategies of KT (personalization/codification), and such effort is new in the literature.

29 November 2013 in Asian Social Science
Verified
Journal Article
Open access
PDF file
SPS. Punitha
S. Punitha
RRRoziah Mohd Rasdi
Roziah Mohd Rasdi
This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR). This paper examines in detail the literature and theories surrounding CSR, Malaysian government’s role in protecting the environment, the challenges of green marketing and the state of CSR within the hotel industry. The discussion reveals that hotels are found to be under constant pressure to balance the diverse forms of corporate social responsibility. By knowing the significance of sustainability, the Malaysian government has been encouraging the hotels and other sectors to embrace green technology and practices by providing incentives and tax breaks. Whilst hoteliers are striving to achieve financial performance by practicing green marketing, gaining the trust and meeting the expectations of the public have become more challenging. Further review discloses that strategy such as greenwashing needs to be avoided by hoteliers to gain the confidence among green consumers towards the green claims. The paper further concludes that green marketing is being used as a tool by hotels to perform their CSR while it provides competitive advantage for hotels in ensuring a balance between development and environmental sustainability.

18 February 2021 in Frontiers in Psychology
Verified
Journal Article
Open access
PDF file
RRRoziah Mohd Rasdi
Roziah Mohd Rasdi
ZZZeinab Zaremohzzabieh
Zeinab Zaremohzzabieh
SASeyedali Ahrari
Seyedali Ahrari
The novel Coronavirus disease (COVID-19) has magnified the issue of financial insecurity. However, its effect on individual-organizational relations and, consequently, on organizational performance remains understudied. Thus, the purpose of this study was to explore the spillover effect of financial insecurity on the burnout–disengagement relationship during the pandemic. The authors investigate in particular whether the spillover effect influences the performance of moonlighting employees and also explore the mediating effect of disengagement on the relationship between financial insecurity and burnout interaction effect and the performance (i.e., mediated-moderation). This study collected responses from 162 public and private sector employees who are engaged in moonlighting activities in Malaysia. The results from the partial least square structural equation modeling (PLS-SEM) revealed greater levels of financial insecurity and burnout associated with greater levels of work disengagement. The analysis of the interaction-moderation effect showed that when financial insecurity rises, the burnout effect on work disengagement increases among moonlighters. Using the PROCESS macro model, the results displayed burnout as a predictor of extra-role performance via a moderated (financial insecurity) mediation (work disengagement) relationship. Going forward, this study not only opens new avenues for research into the financial consequences of COVID-19 but also calls on managers to take proactive steps to mitigate the negative effect of the pandemic on the performance of moonlighting employees to keep them in the profession.

13 April 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
BWBaba Kachalla Wujema
Baba Kachalla Wujema
RRRoziah Mohd Rasdi
Roziah Mohd Rasdi
Zeinab ZaremohzzabiehZeinab Zaremohzzabieh
Zeinab Zaremohzzabieh
Seyedali AhrariSeyedali Ahrari
Seyedali Ahrari
(1) Background: Tertiary institutions are facing increasing pressure to produce employable undergraduates who can drive the sustainability of strong economic growth and development. As such, responsibility lies with the higher education sector in ensuring undergraduates’ readiness for entry to the labor market, thus joining the ranks of those already employable. Thus, this study applied the CareerEDGE model as a theoretical basis to investigate the factors associated with undergraduate employability. The mediating effect of self-efficacy on the predictive relationships was also examined. (2) Methods: Data were collected from a sample of 264 from six universities in the North-East region of Nigeria. Partial least squares structural equation modeling was used to perform the data analysis in this study. (3) Results: Results revealed that the five constructs of the CareerEDGE model (career development learning; work experience; degree subject knowledge, skills, and understanding; generic skills; and emotional intelligence) are positively associated with undergraduate employability. Self-efficacy was found to mediate this relationship. Altogether, these results signal that the CareerEDGE model contributes to undergraduate employability and that self-efficacy is instrumental in elucidating this relationship. The results add to the extant knowledge on the impact of the CareerEDGE constructs on students’ approaches to careers. (4) Conclusions: The findings have significant implications for higher education institutions and career practitioners in identifying ways of enhancing undergraduates’ career planning strategies within a more challenging labor market context.

20 February 2017 in European Journal of Training and Development
Verified
Journal Article
Closed access
JBJenefer Brooke
Jenefer Brooke
RRRoziah Mohd Rasdi
Roziah Mohd Rasdi
BSBahaman Abu Samah
Bahaman Abu Samah
The purpose of this paper is to examine the direct and indirect relationships between individual-related factors and environmental-related factors with the knowledge sharing behaviour through the mediating role of self-efficacy among successful farmers in selected states in Malaysia. The research used survey method and included 241 participants from Johor, Negeri Sembilan and Selangor. The analysis was conducted using the partial least square structural equation modelling to achieve the research objectives. The findings indicate that individual-related factors (e.g. enjoyment in helping others, training and prior experience) and environmental-related factors (e.g. social support and trust) have significant influence on the knowledge sharing behaviour. The results also reveal that self-efficacy mediates the relationships between prior experiences (individual-related factor), social support, trust (environmental- related factor) and the knowledge sharing behaviour. Agriculture officers should emphasize on farmers’ personal and social factors to encourage the knowledge sharing behaviour among the agriculture communities of successful farmers. The research yields a theoretical framework that outlines the potential of six key factors in explaining the knowledge sharing behaviour among successful farmers. The factors can be considered in developing structured knowledge-sharing programs.

27 May 2025 in PLOS ONE
Verified
Journal Article
Open access
PDF file
RRRoziah Mohd Rasdi
Roziah Mohd Rasdi
NBNordahlia Umar Baki
Nordahlia Umar Baki
Artificial intelligence (AI) integration in small and medium-sized enterprises (SMEs) is hampered by a variety of internal and external challenges. This article analyses these hurdles and underlines the need of an adaptation framework designed particularly for SMEs. The study collects primary data by conducting detailed interviews with representatives from six different SMEs in distinct sectors. The results indicate substantial internal obstacles, including reluctance to change, fear of job displacement by technology, and restricted resources, all of which impede the incorporation of AI. SMEs encounter a dynamic technological landscape, stringent regulatory requirements, and intense rivalry externally, necessitating agile and prompt strategy adjustments, a challenge often faced by SMEs. Ultimately, this research highlights the need of creating AI implementation plans that are customized to the distinct requirements and situations of SMEs. More adaptable and supportive legislative frameworks are essential to assist these enterprises in efficiently using AI and staying competitive in the digital era. This study contributes to the current discourse on technological progress in SMEs and establishes the foundation for next policies and initiatives designed to enhance their competitive edge using AI technology.