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Prof. Dr. Yi-Shun Wang
Department of Information Management, National Changhua University of Education, Changhua 50007, Taiwan

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Research article
Published: 06 June 2021 in Interactive Learning Environments
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Mobile phones are now used ubiquitously in everyday life around the world. However, using mobile devices for learning activities (i.e. m-learning) is not as popular as initially expected. This study explores the factors that affect m-learning apps acceptance among mobile phone users and investigates how personality, readiness, and motivation contribute to m-learning acceptance. The results of partial least squares analysis (PLS) with 297 valid samples indicate that conscientiousness and m-learning readiness are critical antecedents of intrinsic motivation and extrinsic motivation, with both motivations affecting intention to use m-learning app systems significantly and positively. Finally, theoretical and managerial implications are presented based on this study’s interesting findings.

ACS Style

Ching-Hsuan Yeh; Yi-Shun Wang; Yu-Min Wang; Ting-Jun Liao. Drivers of mobile learning app usage: an integrated perspective of personality, readiness, and motivation. Interactive Learning Environments 2021, 1 -18.

AMA Style

Ching-Hsuan Yeh, Yi-Shun Wang, Yu-Min Wang, Ting-Jun Liao. Drivers of mobile learning app usage: an integrated perspective of personality, readiness, and motivation. Interactive Learning Environments. 2021; ():1-18.

Chicago/Turabian Style

Ching-Hsuan Yeh; Yi-Shun Wang; Yu-Min Wang; Ting-Jun Liao. 2021. "Drivers of mobile learning app usage: an integrated perspective of personality, readiness, and motivation." Interactive Learning Environments , no. : 1-18.

Earlycite article
Published: 10 May 2021 in Online Information Review
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Purpose The study aims to examine the relationships among personality traits (i.e. the Big Five personality traits and locus of control), self-perceived facial attractiveness, motivations (i.e. intrinsic and extrinsic motivation) and intention toward live stream broadcasting. It also investigates the moderating role of perceived behavioral control in the relationship between motivations and intention. Design/methodology/approach Data collected from a sample of 637 participants are used to examine the research model and test the hypotheses with the employment of partial least squares structural equation modeling. Findings The study shows that motivations and perceived behavioral control are significant predictors of intention. Perceived behavioral control has a significant moderating effect between motivations and intention. Intrinsic motivation is positively influenced by self-perceived facial attractiveness, agreeableness, extraversion and internal locus of control, while extrinsic motivation is positively predicted by self-perceived facial attractiveness, conscientiousness and extraversion. Originality/value This study enhances our understanding of the determinants of intention toward live stream broadcasting by exploring its relationships with motivations, self-perceived facial attractiveness and personality, as well as the moderating effects of perceived behavioral control.

ACS Style

Guan-Yu Lin; Yi-Shun Wang; Yu-Min Wang; Meng-Hsuan Lee. What drives people's intention toward live stream broadcasting. Online Information Review 2021, ahead-of-p, 1 .

AMA Style

Guan-Yu Lin, Yi-Shun Wang, Yu-Min Wang, Meng-Hsuan Lee. What drives people's intention toward live stream broadcasting. Online Information Review. 2021; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Guan-Yu Lin; Yi-Shun Wang; Yu-Min Wang; Meng-Hsuan Lee. 2021. "What drives people's intention toward live stream broadcasting." Online Information Review ahead-of-p, no. ahead-of-p: 1.

Journal article
Published: 22 March 2021 in Sustainability
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The study compares the relative performance among bricks-and-mortar, clicks-and-mortar, and pure-click firms. The research model was tested in the Taiwan service industry using a Taiwan Economic Journal dataset of 1448 firms. Using regression analysis, the study provides empirical evidence that clicks-and-mortar firms outperform pure-click firms in terms of efficiency, but not better in profitability and even worse in efficiency than bricks-and-mortar firms. Pure-click firms need to improve their accounts receivable turnover ratio and total assets turnover. While the findings are not in full congruence with past studies, we provide theoretical explanations. Based on the findings, a strategic guide on going clicks and mortar is provided to practitioners.

ACS Style

Irene Chen; Yi-Shun Wang; Bo-Ruei Li. Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan. Sustainability 2021, 13, 3516 .

AMA Style

Irene Chen, Yi-Shun Wang, Bo-Ruei Li. Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan. Sustainability. 2021; 13 (6):3516.

Chicago/Turabian Style

Irene Chen; Yi-Shun Wang; Bo-Ruei Li. 2021. "Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan." Sustainability 13, no. 6: 3516.

Research article
Published: 19 January 2021 in Journal of Hospitality & Tourism Research
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This study develops a model for selecting between third-party booking systems from a consumer perspective based on previous information/e-commerce systems success models and a hospitality website quality evaluation model. Factors influencing consumers’ selection of third-party booking systems are identified and the relative importance of each is revealed through the analytic hierarchy process technique. Data is collected from two waves of online surveys and analyzed with the Expert Choice software package. The results reveal the following priorities of factors: security oriented, information quality, service quality, system quality, and marketing oriented. Similarities and differences between these findings and those of past studies are discussed. Based on the analytic hierarchy process results, a practitioner guide on how to design a successful third-party booking system is presented. The developed model is different from hotel selection models and displays more theoretical completeness.

ACS Style

Timmy H. Tseng; Yi-Shun Wang; Yung-Chien Tsai. Applying an AHP Technique for Developing A Website Model of Third-Party Booking System. Journal of Hospitality & Tourism Research 2021, 1 .

AMA Style

Timmy H. Tseng, Yi-Shun Wang, Yung-Chien Tsai. Applying an AHP Technique for Developing A Website Model of Third-Party Booking System. Journal of Hospitality & Tourism Research. 2021; ():1.

Chicago/Turabian Style

Timmy H. Tseng; Yi-Shun Wang; Yung-Chien Tsai. 2021. "Applying an AHP Technique for Developing A Website Model of Third-Party Booking System." Journal of Hospitality & Tourism Research , no. : 1.

Journal article
Published: 28 December 2020 in Sustainability
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This study empirically investigates the effects of online consumer reviews on hotel accommodation performance in an e-commerce context. Online consumer reviews include two types: online consumer satisfaction and electronic word-of-mouth (eWOM). eWOM was also regarded as the proxy of consumer loyalty. Hotel-level online consumer reviews from three well-known online travel agencies (i.e., Agoda.com, Expedia.com, and Trip.com) and financial data from 88 hotels were combined and analyzed using the Hayes’ PROCESS Macro. Based on the service-profit chain (SPC) framework, the two forms of online consumer reviews, satisfaction, and eWOM, were hypothesized to have positive effects on performance. The hypothetic effects were assessed in terms of the concurrent model and three lagged models. The results indicate that satisfaction has a positive effect on eWOM. However, to our great surprise, the two forms of online consumer reviews did not directly affect hotel accommodation performance across the concurrent model and the three lagged models. Additionally, online consumer satisfaction did not influence hotel accommodation performance via eWOM. The results have several important theoretical and practical implications for online consumer relationship management in the hospitality and tourism industry. The results of this study can further clarify the relationships among online consumer satisfaction and eWOM (customer loyalty), and performance.

ACS Style

Timmy Tseng; Shao-Hsun Chang; Yu-Min Wang; Yi-Shun Wang; Shin-Jeng Lin. An Empirical Investigation of the Longitudinal Effect of Online Consumer Reviews on Hotel Accommodation Performance. Sustainability 2020, 13, 193 .

AMA Style

Timmy Tseng, Shao-Hsun Chang, Yu-Min Wang, Yi-Shun Wang, Shin-Jeng Lin. An Empirical Investigation of the Longitudinal Effect of Online Consumer Reviews on Hotel Accommodation Performance. Sustainability. 2020; 13 (1):193.

Chicago/Turabian Style

Timmy Tseng; Shao-Hsun Chang; Yu-Min Wang; Yi-Shun Wang; Shin-Jeng Lin. 2020. "An Empirical Investigation of the Longitudinal Effect of Online Consumer Reviews on Hotel Accommodation Performance." Sustainability 13, no. 1: 193.

Earlycite article
Published: 10 July 2020 in Journal of Enterprise Information Management
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PurposeTo examine the effectiveness of a multichannel strategy, this study mainly investigates two issues: (1) whether customers' five value perceptions (i.e. product quality, service quality, innovation, price and store image) extend from e-stores to physical stores and (2) whether customers' five value perceptions derived from e-stores/physical stores facilitate purchase intention within and beyond the channel context.Design/methodology/approachThis study develops a research model to elaborate on the relationships between the focal constructs and collects 177 useable responses via an online community and personal contacts survey. Partial least squares structural equation modeling (PLS-SEM) methods and mediation analyses are conducted to validate the proposed hypotheses.FindingsThe results show that the values perceived in e-stores/physical stores generally motivate online/offline purchase intention, respectively. Next, based on Tversky's belief/feature matching process, the five value perceptions correlate with their counterparts across online and offline channels. The results of the mediation analyses suggest that the advantages established in online channels may be contagious to offline channels at the belief level. Specifically, four of the five online value perceptions may have different effects on offline purchase intention: (1) product quality perceived in e-stores directly (negative) and indirectly (positive) results in offline purchase intention, demonstrating cannibalization effects and (2) service quality, innovation and store image perceived in e-stores indirectly and positively contribute to offline purchase intention, indicating synergetic effects.Originality/valueThe findings of this study provide several important theoretical and practical implications for multichannel and omnichannel retailing strategies.

ACS Style

Ching-Hsuan Yeh; Hsin-Hui Lin; Yu-Ling Gau; Yi-Shun Wang. What drives customers' purchase behavior in a click-and-mortar retailing context: a value transfer perspective. Journal of Enterprise Information Management 2020, ahead-of-p, 1 .

AMA Style

Ching-Hsuan Yeh, Hsin-Hui Lin, Yu-Ling Gau, Yi-Shun Wang. What drives customers' purchase behavior in a click-and-mortar retailing context: a value transfer perspective. Journal of Enterprise Information Management. 2020; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Ching-Hsuan Yeh; Hsin-Hui Lin; Yu-Ling Gau; Yi-Shun Wang. 2020. "What drives customers' purchase behavior in a click-and-mortar retailing context: a value transfer perspective." Journal of Enterprise Information Management ahead-of-p, no. ahead-of-p: 1.

Journal article
Published: 19 December 2019 in Journal of Retailing and Consumer Services
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Using a research model based on customer value theory, this study investigates the determinants of customer post-purchase price comparison searches in the context of online price-matching guarantees (PMG). Data collected from 222 eligible respondents are tested against the proposed research model using partial least squares structural equation modeling (PLS-SEM). The results indicate two PMG characteristics, refund length and refund scope, influence utilitarian benefit (i.e., refund depth) and hedonic benefit (i.e., playfulness). These two benefits subsequently contribute to customer perceived value, which leads to price search intentions. This study pioneers the exploration of online PMGs and the determinants of customer post-purchase price search intentions. Several important theoretical and practical implications can be drawn from the findings to guide online retailers’ PMG strategies.

ACS Style

Hsin-Hui Lin; Timmy H. Tseng; Ching-Hsuan Yeh; Yi-Wen Liao; Yi-Shun Wang. What drives customers’ post-purchase price search intention in the context of online price matching guarantees. Journal of Retailing and Consumer Services 2019, 54, 102015 .

AMA Style

Hsin-Hui Lin, Timmy H. Tseng, Ching-Hsuan Yeh, Yi-Wen Liao, Yi-Shun Wang. What drives customers’ post-purchase price search intention in the context of online price matching guarantees. Journal of Retailing and Consumer Services. 2019; 54 ():102015.

Chicago/Turabian Style

Hsin-Hui Lin; Timmy H. Tseng; Ching-Hsuan Yeh; Yi-Wen Liao; Yi-Shun Wang. 2019. "What drives customers’ post-purchase price search intention in the context of online price matching guarantees." Journal of Retailing and Consumer Services 54, no. : 102015.

Journal article
Published: 02 December 2019 in Internet Research
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Purpose With the proliferation of virtual reality (VR) applications in electronic commerce, investigations on the effects of VR on consumer responses are important. The purpose of this paper is to examine the effects of online presentation modes (i.e. situational VR, pure VR and picture) on consumer responses for three product types (i.e. geometric, material and mechanical). Design/methodology/approach This study conducted a 3×3 between-subjects experiment to validate the research model and hypotheses. Findings The results revealed that both the situational VR mode and the pure VR mode had a greater impact on product knowledge and purchase intention than the picture mode. The situational VR mode yielded a higher level of product knowledge and purchase intention than the pure VR mode although it was not statistically significant. Furthermore, the pattern of VR modes superiority was found to be consistent across geometric, material and mechanical product types. Originality/value This research study contributes to the VR literature by investigating a new type of VR: situational VR, and offering a more comprehensive picture of consumer responses to online product presentations. The authors then drew the implications from the findings to suggest guidelines for practitioners to efficiently allocate resources and maximize the effectiveness of online presentation modes.

ACS Style

Yi-Shun Wang; Ching-Hsuan Yeh; Yu-Min Wang; Timmy H. Tseng; Hsin-Hui Lin; Shinjeng Lin; Min-Quan Xie. Investigating online consumers’ responses to product presentation modes. Internet Research 2019, 29, 1233 -1255.

AMA Style

Yi-Shun Wang, Ching-Hsuan Yeh, Yu-Min Wang, Timmy H. Tseng, Hsin-Hui Lin, Shinjeng Lin, Min-Quan Xie. Investigating online consumers’ responses to product presentation modes. Internet Research. 2019; 29 (6):1233-1255.

Chicago/Turabian Style

Yi-Shun Wang; Ching-Hsuan Yeh; Yu-Min Wang; Timmy H. Tseng; Hsin-Hui Lin; Shinjeng Lin; Min-Quan Xie. 2019. "Investigating online consumers’ responses to product presentation modes." Internet Research 29, no. 6: 1233-1255.

Earlycite article
Published: 21 November 2019 in Internet Research
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PurposeUnderstanding people’s intentions to be an internet entrepreneur is an important issue for educators, academics and practitioners. The purpose of this paper is to develop and validate a scale to measure internet entrepreneurial self-efficacy.Design/methodology/approachBased on an analysis of 356 responses, a scale of internet entrepreneurial self-efficacy is validated in accordance with established scale development procedures.FindingsThe internet entrepreneurial self-efficacy scale has 16 items under three factors (i.e. leadership, technology utilization and internet marketing and e-commerce). The scale demonstrated adequate convergent validity, discriminant validity and criterion-related validity. Nomological validity was established by the positive correlation between the scale and, respectively, internet entrepreneurship knowledge and entrepreneurial intention.Originality/valueThis study is a pioneering effort to develop and validate a scale to measure internet entrepreneurial self-efficacy. The results of this study are helpful to researchers in building internet entrepreneurship theories and to educators in assessing and promoting individuals’ internet entrepreneurial self-efficacy and behavior.

ACS Style

Yi-Shun Wang; Timmy H. Tseng; Yu-Min Wang; Chun-Wei Chu. Development and validation of an internet entrepreneurial self-efficacy scale. Internet Research 2019, 30, 653 -675.

AMA Style

Yi-Shun Wang, Timmy H. Tseng, Yu-Min Wang, Chun-Wei Chu. Development and validation of an internet entrepreneurial self-efficacy scale. Internet Research. 2019; 30 (2):653-675.

Chicago/Turabian Style

Yi-Shun Wang; Timmy H. Tseng; Yu-Min Wang; Chun-Wei Chu. 2019. "Development and validation of an internet entrepreneurial self-efficacy scale." Internet Research 30, no. 2: 653-675.

Articles
Published: 14 October 2019 in Interactive Learning Environments
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While increasing productivity and economic growth, the application of artificial intelligence (AI) may ultimately require millions of people around the world to change careers or improve their skills. These disruptive effects contribute to the general public anxiety toward AI development. Despite the rising levels of AI anxiety (AIA) in recent decades, no AI anxiety scale (AIAS) has been developed. Given the limited utility of existing self-report instruments in measuring AIA, the aim of this paper is to develop a standardized tool to measure this phenomenon. Specifically, this paper introduces and defines the construct of AIA, develops a generic AIAS, and discusses the theoretical and practical applications of the instrument. The procedures used to conceptualize the survey, create the measurement items, collect data, and validate the multi-item scale are described. By analyzing data obtained from a sample of 301 respondents, the reliability, criterion-related validity, content validity, discriminant validity, convergent validity, and nomological validity of the constructs and relationships are fully examined. Overall, this empirically validated instrument advances scholarly knowledge regarding AIA and its associated behaviors.

ACS Style

Yu-Yin Wang; Yi-Shun Wang. Development and validation of an artificial intelligence anxiety scale: an initial application in predicting motivated learning behavior. Interactive Learning Environments 2019, 1 -16.

AMA Style

Yu-Yin Wang, Yi-Shun Wang. Development and validation of an artificial intelligence anxiety scale: an initial application in predicting motivated learning behavior. Interactive Learning Environments. 2019; ():1-16.

Chicago/Turabian Style

Yu-Yin Wang; Yi-Shun Wang. 2019. "Development and validation of an artificial intelligence anxiety scale: an initial application in predicting motivated learning behavior." Interactive Learning Environments , no. : 1-16.

Articles
Published: 14 October 2019 in Interactive Learning Environments
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The number of the massive open online courses (MOOCs) around the globe is on the rise. Despite the popularity of MOOCs, they have received less attention from faculty members around the globe compared to other less-traditional and digital education models. MOOCs can be challenging for teachers to use. As such, understanding how to facilitate teachers’ adoption of MOOCs is very important to better promote their use. The aim of this research paper is to investigate the drivers of teachers’ acceptance and use of MOOCs from the perspective of the extended unified theory of acceptance and use of technology (UTAUT2). An online survey was used to collect responses from university faculty in Taiwan. Partial least squares structural equation modeling (PLS-SEM) was utilized for data analysis. The findings reveal that performance expectancy, social influence, facilitating conditions, and price value facilitated teachers’ behavioral intention to adopt MOOCs. Furthermore, facilitating conditions and behavioral intention determined teachers’ adoption of MOOCs. However, effort expectancy and hedonic motivation failed to drive teachers’ adoption of MOOCs. Based on the findings, several important theoretical and practical implications are discussed.

ACS Style

Timmy H. Tseng; Shinjeng Lin; Yi-Shun Wang; Hui-Xuan Liu. Investigating teachers’ adoption of MOOCs: the perspective of UTAUT2. Interactive Learning Environments 2019, 1 -16.

AMA Style

Timmy H. Tseng, Shinjeng Lin, Yi-Shun Wang, Hui-Xuan Liu. Investigating teachers’ adoption of MOOCs: the perspective of UTAUT2. Interactive Learning Environments. 2019; ():1-16.

Chicago/Turabian Style

Timmy H. Tseng; Shinjeng Lin; Yi-Shun Wang; Hui-Xuan Liu. 2019. "Investigating teachers’ adoption of MOOCs: the perspective of UTAUT2." Interactive Learning Environments , no. : 1-16.

Journal article
Published: 06 September 2019 in Journal of Business Research
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By integrating personality, motivation, and curriculum differences, this study examined regular users' digital autopreneurial intentions in the YouTube context. The results of PLS analyses of 304 respondents revealed that interpersonal-involved dispositions (i.e., extraversion and agreeableness) have better predictability of extrinsic motivation, whereas personal-involved dispositions (i.e., openness to experience) contribute to intrinsic motivation. Both intrinsic and extrinsic motivation positively lead to autopreneurial intention, and the effects of extrinsic motivation are twice greater than those of intrinsic motivation. Finally, educational interventions fail to augment the relationships between the two types of motivation and autopreneurial intention. This study contributes to the debate on the teachability dilemma and concludes with a discussion on its theoretical and managerial implications.

ACS Style

Ching-Hsuan Yeh; Yi-Shun Wang; Jing-Wei Hsu; Shin-Jeng Lin. Predicting individuals' digital autopreneurship: Does educational intervention matter? Journal of Business Research 2019, 106, 35 -45.

AMA Style

Ching-Hsuan Yeh, Yi-Shun Wang, Jing-Wei Hsu, Shin-Jeng Lin. Predicting individuals' digital autopreneurship: Does educational intervention matter? Journal of Business Research. 2019; 106 ():35-45.

Chicago/Turabian Style

Ching-Hsuan Yeh; Yi-Shun Wang; Jing-Wei Hsu; Shin-Jeng Lin. 2019. "Predicting individuals' digital autopreneurship: Does educational intervention matter?" Journal of Business Research 106, no. : 35-45.

Journal article
Published: 12 August 2019 in Journal of Knowledge Management
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Purpose The purpose of this paper is to investigate how different forms of interpersonal conflicts and employees’ psychological empowerment may affect knowledge sharing intentions directly or indirectly via interpersonal trust in the workplace. Design/methodology/approach Survey data collected from 249 employees of 37 of the top 500 corporations in the manufacturing industry in Taiwan were used for the data analysis. The research model was analyzed using the component-based structural equation modeling technique, namely, the partial least squares (PLS) approach. Findings The results indicate that both relationship and task conflicts have significant indirect effects on employees’ knowledge sharing intentions via psychological empowerment and trust. Additionally, psychological empowerment significantly influences employees’ knowledge sharing intentions both directly and indirectly via trust. Research limitations/implications The primary theoretical implication is an advancement in the understanding of the critical antecedents of and their different effects on employees’ knowledge sharing intentions from the perspectives of conflict management and individual psychological empowerment. Future research may concentrate on investigating the bidirectional interactions among trust, relationship conflicts and task conflicts in different knowledge-sharing contexts. Practical implications This study provides practical insights into conflict resolution intended to facilitate psychological empowerment and interpersonal trust that encourage knowledge sharing in the workplace. Originality/value To the best of the authors’ knowledge, this study is the first knowledge sharing study that empirically examines how task and relationship conflicts affect employees’ knowledge sharing intentions differently via the mediation of their perceived psychological empowerment and interpersonal trust in one another in the workplace.

ACS Style

Wei-Tsong Wang; Yi-Shun Wang; Wan-Ting Chang. Investigating the effects of psychological empowerment and interpersonal conflicts on employees’ knowledge sharing intentions. Journal of Knowledge Management 2019, 23, 1039 -1076.

AMA Style

Wei-Tsong Wang, Yi-Shun Wang, Wan-Ting Chang. Investigating the effects of psychological empowerment and interpersonal conflicts on employees’ knowledge sharing intentions. Journal of Knowledge Management. 2019; 23 (6):1039-1076.

Chicago/Turabian Style

Wei-Tsong Wang; Yi-Shun Wang; Wan-Ting Chang. 2019. "Investigating the effects of psychological empowerment and interpersonal conflicts on employees’ knowledge sharing intentions." Journal of Knowledge Management 23, no. 6: 1039-1076.

Journal article
Published: 05 August 2019 in Journal of Educational Computing Research
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Business simulation games (BSGs) are educational tools that help students develop business management knowledge and skills. However, to date, relatively little research has investigated the factors that influence students’ BSG usage intention. Grounded on the extended unified theory of acceptance and use of technology, this study helped to fill this gap by exploring intention to use BSGs. Specifically, this study investigated the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and price value on behavioral intention to use BSGs. Data collected from 141 useful respondents were tested against the research model using partial least square approach. The results of this study indicated that behavioral intention to use BSGs was influenced by facilitating conditions, hedonic motivation, and price value. Unexpectedly, performance expectancy, effort expectancy, and social influence were not predictive of students’ behavioral intention to use BSGs. These findings enhanced our understanding of students’ BSG usage behavior and provided several important theoretical and practical implications for the application of BSG in the context of business and management education.

ACS Style

Yu-Yin Wang; Yi-Shun Wang; Shi-En Jian. Investigating the Determinants of Students’ Intention to Use Business Simulation Games. Journal of Educational Computing Research 2019, 58, 433 -458.

AMA Style

Yu-Yin Wang, Yi-Shun Wang, Shi-En Jian. Investigating the Determinants of Students’ Intention to Use Business Simulation Games. Journal of Educational Computing Research. 2019; 58 (2):433-458.

Chicago/Turabian Style

Yu-Yin Wang; Yi-Shun Wang; Shi-En Jian. 2019. "Investigating the Determinants of Students’ Intention to Use Business Simulation Games." Journal of Educational Computing Research 58, no. 2: 433-458.

Journal article
Published: 01 January 2019 in International Journal of Hospitality Management
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This study develops and validates a mobile catering app success model based on the e-commerce system success model and marketing literature. Specifically, a research model which describes the relationships among system quality, information quality, service quality, product quality, perceived price, perceived promotions, perceived value, user satisfaction, intention to reuse, and eWOM is examined. Data collected from an online survey are analyzed against the research model using PLS-SEM. The results indicate that product quality, perceived price, perceived promotions, and eWOM can be added to the e-commerce system success model to form a mobile catering app success model. Additionally, the findings show that perceived value influences eWOM more strongly than does user satisfaction while user satisfaction affects intention to reuse more strongly than does perceived value. The findings of this study provide several important theoretical and practical implications for developing a successful mobile catering app.

ACS Style

Yi-Shun Wang; Timmy H. Tseng; Wei-Tsong Wang; Ying-Wei Shih; Ping-Yu Chan. Developing and validating a mobile catering app success model. International Journal of Hospitality Management 2019, 77, 19 -30.

AMA Style

Yi-Shun Wang, Timmy H. Tseng, Wei-Tsong Wang, Ying-Wei Shih, Ping-Yu Chan. Developing and validating a mobile catering app success model. International Journal of Hospitality Management. 2019; 77 ():19-30.

Chicago/Turabian Style

Yi-Shun Wang; Timmy H. Tseng; Wei-Tsong Wang; Ying-Wei Shih; Ping-Yu Chan. 2019. "Developing and validating a mobile catering app success model." International Journal of Hospitality Management 77, no. : 19-30.

Articles
Published: 19 November 2018 in Interactive Learning Environments
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The psychological effects of information technology (IT) use have been widely reported and assessed in the literature. However, although concerns are growing regarding the potential physiological impacts of IT use on the health of IT users, assessment of this issue is currently hampered by the lack of an appropriate information-system (IS) physiological scale. Given the limited utility of existing self-report instruments, the main purpose of this study is to develop an instrument to measure perceived physiological vulnerability to IT use (PPVITU). This study introduces and defines a PPVITU construct, validates this construct and its basic dimensions empirically, develops a generic PPVITU instrument with appropriate psychometric properties, and examines the theoretical and practical applications of this instrument. After analyzing data provided by 308 IT-user respondents, this study proposes a 4-factor, 17-item PPVITU instrument. The authors expect that this empirically validated instrument will be useful to researchers working to develop and test theories of educational technology use as well as to educators working to better understand student perceptions of physiological vulnerability to IT and educational-technology use.

ACS Style

Hsin-Hui Lin; Yu-Yin Wang; Yi-Shun Wang. Measuring perceived physiological vulnerability to IT usage: an initial test in a virtual reality-based learning environment. Interactive Learning Environments 2018, 28, 831 -846.

AMA Style

Hsin-Hui Lin, Yu-Yin Wang, Yi-Shun Wang. Measuring perceived physiological vulnerability to IT usage: an initial test in a virtual reality-based learning environment. Interactive Learning Environments. 2018; 28 (7):831-846.

Chicago/Turabian Style

Hsin-Hui Lin; Yu-Yin Wang; Yi-Shun Wang. 2018. "Measuring perceived physiological vulnerability to IT usage: an initial test in a virtual reality-based learning environment." Interactive Learning Environments 28, no. 7: 831-846.

Journal article
Published: 13 September 2018 in Online Information Review
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Purpose Considering that users’ information privacy concerns may affect the development of e-commerce, the purpose of this paper is to explore what drives internet users’ willingness to provide personal information; further, the paper examines how extrinsic rewards moderate the relationship between users’ information privacy concerns and willingness to provide personal information. Design/methodology/approach Data collected from 345 valid internet users in the context of electronic commerce were analyzed using the partial least squares approach. Findings The result showed that agreeableness, risk-taking propensity and experience of privacy invasion were three main antecedents of information privacy concerns among the seven individual factors. Additionally, information privacy concerns did not significantly affect users’ willingness to provide personal information in the privacy calculation mechanism; however, extrinsic rewards directly affected users’ disclosure intention. The authors found that extrinsic rewards had not moderated the relationship between users’ information privacy concerns and their willingness to provide personal information. Originality/value This study is an exploratory effort to develop and validate a model for explaining why internet users were willing to provide personal information. The results of this study are helpful to researchers in developing theories of information privacy concerns and to practitioners in promoting internet users’ willingness to provide personal information in an e-commerce context.

ACS Style

Ching-Hsuan Yeh; Yi-Shun Wang; Shin-Jeng Lin; Timmy H. Tseng; Hsin-Hui Lin; Ying-Wei Shih; Yi-Hsuan Lai. What drives internet users’ willingness to provide personal information? Online Information Review 2018, 42, 923 -939.

AMA Style

Ching-Hsuan Yeh, Yi-Shun Wang, Shin-Jeng Lin, Timmy H. Tseng, Hsin-Hui Lin, Ying-Wei Shih, Yi-Hsuan Lai. What drives internet users’ willingness to provide personal information? Online Information Review. 2018; 42 (6):923-939.

Chicago/Turabian Style

Ching-Hsuan Yeh; Yi-Shun Wang; Shin-Jeng Lin; Timmy H. Tseng; Hsin-Hui Lin; Ying-Wei Shih; Yi-Hsuan Lai. 2018. "What drives internet users’ willingness to provide personal information?" Online Information Review 42, no. 6: 923-939.

Journal article
Published: 11 August 2018 in Computers & Education
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With the proliferation of business simulation systems used in business education, an understanding of the factors of a simulation-based learning environment that contribute to learning performance within instructional settings is essential. This study aims to explore the effect of learning method (individual mode vs. collaborative mode) and learning motivation (low vs. high) on learning performance in a simulation-based business learning context by conducting an experiment with a 2 × 2 factorial design. Virtual Business-Retailing (VBR) software, a business simulation system for convenience store operation, is adopted to build a retailer simulation-based learning environment. Our results reveal that the difference in students' learning performance between individual mode and collaborative mode is significant. However, learning motivation does not have a significant impact on learning performance. Further, learning motivation is an important moderator for the effect of learning method on learning performance. These findings provide several important theoretical and practical implications for the educational use of business simulation systems.

ACS Style

Hsin-Hui Lin; Wan-Chu Yen; Yi-Shun Wang. Investigating the effect of learning method and motivation on learning performance in a business simulation system context: An experimental study. Computers & Education 2018, 127, 30 -40.

AMA Style

Hsin-Hui Lin, Wan-Chu Yen, Yi-Shun Wang. Investigating the effect of learning method and motivation on learning performance in a business simulation system context: An experimental study. Computers & Education. 2018; 127 ():30-40.

Chicago/Turabian Style

Hsin-Hui Lin; Wan-Chu Yen; Yi-Shun Wang. 2018. "Investigating the effect of learning method and motivation on learning performance in a business simulation system context: An experimental study." Computers & Education 127, no. : 30-40.

Journal article
Published: 06 August 2018 in Internet Research
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Purpose The purpose of this paper is to explore the effects of consumer role (involved vs observing) on consumer responses in the context of online group buying (OGB) service failures. Design/methodology/approach A scenario simulation method with a 2×3 factorial design was used to investigate the impact of consumer role (i.e. involved consumers and observing consumers) on consumer responses (i.e. perceived quality, negative electronic word-of-mouth (eWOM), and switching intention). The moderating role of seller offering type (i.e. physical products, true services, and pseudo services) on the relationship between the consumer role and responses was also tested. Findings The differences in perceived quality, negative eWOM, and switching intention between involved consumers and observing consumers were significant. Further, seller offering type moderated the relationship between consumer role and consumer response. Practical implications These findings provide several important theoretical and practical implications in regard to OGB service failure and recovery. Originality/value This study enriches OGB and service failure literature by a pioneering investigation of how consumer roles respond to OGB service failures and how different seller offering types influence the relationship between consumer role and consumer response. The results will help service providers of OGB benefit from enhancing their service recovery strategies to cope with OGB service failures.

ACS Style

Hsin-Hui Lin; Wan-Chu Yen; Yi-Shun Wang; Yen-Min Yeh. Investigating consumer responses to online group buying service failures. Internet Research 2018, 28, 965 -987.

AMA Style

Hsin-Hui Lin, Wan-Chu Yen, Yi-Shun Wang, Yen-Min Yeh. Investigating consumer responses to online group buying service failures. Internet Research. 2018; 28 (4):965-987.

Chicago/Turabian Style

Hsin-Hui Lin; Wan-Chu Yen; Yi-Shun Wang; Yen-Min Yeh. 2018. "Investigating consumer responses to online group buying service failures." Internet Research 28, no. 4: 965-987.

Journal article
Published: 08 June 2018 in Interactive Learning Environments
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ACS Style

Yu-Yin Wang; Yi-Shun Wang; Hsin-Hui Lin; Tung-Han Tsai. Developing and validating a model for assessing paid mobile learning app success. Interactive Learning Environments 2018, 27, 458 -477.

AMA Style

Yu-Yin Wang, Yi-Shun Wang, Hsin-Hui Lin, Tung-Han Tsai. Developing and validating a model for assessing paid mobile learning app success. Interactive Learning Environments. 2018; 27 (4):458-477.

Chicago/Turabian Style

Yu-Yin Wang; Yi-Shun Wang; Hsin-Hui Lin; Tung-Han Tsai. 2018. "Developing and validating a model for assessing paid mobile learning app success." Interactive Learning Environments 27, no. 4: 458-477.