Prof. Dr. Katarzyna Bilińska is a professor and head of the Marketing Management and Tourism Department, at the Faculty of Management, University of Economics in Katowice in Poland. She is interested in issues regarding management, and marketing strategies. She is an author or co-author of 180 publications. She has the position of visiting professor at the University of Zagreb and North China University of Technology in Beijing. She has taken part in the teaching program Erasmus and Erasmus Plus and has lectured in Germany, France, Finland, Cyprus, South Korea, and China. She has experience as an expert in many projects.