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Zeyuan Luo
Business and Tourism School, Sichuan Agricultural University, No. 288, Jianshe Road, Dujiangyan 611830, China

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Journal article
Published: 09 July 2021 in Agriculture
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Farmers are the heart of rural tourism destinations, and their land-responsibility behaviours affect sustainable development. In this study, four rural tourist sites in the suburbs of Chengdu were selected, and the structural equation model was used to analyse the influence of farmers’ self-identity on their land-responsibility behaviours intention under the condition of agricultural multifunction perception as a mediation variable. The results show that, in rural tourism destinations of suburban districts of China, farmers’ self-identity is an important variable that affects their land-responsibility behaviour intention. Agricultural economic function perception mediates the relationship between farmers’ self-identity and land-responsibility behaviour intention. Agricultural non-economic function perception positively affects their agricultural economic function perception.

ACS Style

Xingping Cao; Zeyuan Luo; Manli He; Yan Liu; Junlin Qiu. Does the Self-Identity of Chinese Farmers in Rural Tourism Destinations Affect Their Land-Responsibility Behaviour Intention? The Mediating Effect of Multifunction Agriculture Perception. Agriculture 2021, 11, 649 .

AMA Style

Xingping Cao, Zeyuan Luo, Manli He, Yan Liu, Junlin Qiu. Does the Self-Identity of Chinese Farmers in Rural Tourism Destinations Affect Their Land-Responsibility Behaviour Intention? The Mediating Effect of Multifunction Agriculture Perception. Agriculture. 2021; 11 (7):649.

Chicago/Turabian Style

Xingping Cao; Zeyuan Luo; Manli He; Yan Liu; Junlin Qiu. 2021. "Does the Self-Identity of Chinese Farmers in Rural Tourism Destinations Affect Their Land-Responsibility Behaviour Intention? The Mediating Effect of Multifunction Agriculture Perception." Agriculture 11, no. 7: 649.