Dr. Civilai Leckie is Senior Lecturer at Swinburne Business School, Swinburne University of Technology, Australia. Her research interests include business-to-business (B2B) marketing, customer brand engagement, consumer behavior, services marketing and sports marketing. Civilai has published in marketing journals such as Journal of Business Research, European Journal of Marketing, Journal of Marketing Management, Journal of Business and Industrial Marketing, Journal of Services Marketing, and Journal of Strategic Marketing, among others.