Home composting is judged as an effective municipal waste management option in which household contribution is essential, but it has a low adoption. The objectives of the study were to determine the factors that influence home composting intention and identify the moderating role of composting knowledge in the model, using the combined model of the theory of planned behavior (TPB) and norm activation model (NAM). A structured questionnaire was applied to a sample of 367 residents of Isfahan city, Iran, randomly selected. Data were analyzed using cluster analysis, discriminant analysis, PLS-SEM, and PLS-MGA. Cluster analysis grouped the three clusters based on the constructs of the integrated model, and this result was confirmed by discriminant analysis. Findings show that attitude, subjective norm, and perceived behavior control can predict the intention to compost. Study results confirmed the positive effect of awareness of the consequences of composting on ascribed responsibility to compost at home, of responsibility to the personal norm, and of the personal norm on intention to compost at home. Furthermore, it was observed that composting knowledge moderates the relationship between subjective norm and behavioral intention, and the one between perceived behavioral control and behavioral intention. The integrated model had more predictive power than the TPB model. The fit statistic of the integrated model was good and 71% of the variance for intention behavior toward home composting. The insights on factors affecting residents’ intention to compost obtained from this study can be used in measures and programs that reinforce and stimulate home composting.

Climate and environmental‐related challenges are high on the agenda of the European Union (EU). One priority is to redesign the existing food system into a more sustainable one, where the link between healthy people and a balanced environment is considered. The EU bets on the role of insect farming in supporting the transition toward healthier and future‐proof diets. Following this orientation, we investigated consumers' attitude toward yellow mealworm chips (YMC) and identified the predictors of YMC consumption. The causal relationships between constructs were explored using the structural equation modeling (SEM) based on partial least squares (PLS) using SmartPLS software. The perceived lower environmental impact of YMC compared to meat was the most appreciated characteristic of YMC. The study identified five predictors of YMC consumption, among which the perceived characteristics of YMC have the strongest influence on the consumption probability. Against the expectations of the authors, disgust with the accidental encounter of insects in foods did not influence the probability of eating YMC. Age was another predictor of YMC consumption. It is known that food preferences and eating behaviors are mainly developed during childhood and tend to manifest in adult life. Consequently, it can be inferred that acceptance and preference for insect‐based foods (IBF) should be stimulated from early childhood. Finally, practical implications are advanced as possible solutions to overcome the obstacles toward YMC consumption.

The present study looks at the interface of environment and culture, where High Nature Value (HNV) rural landscapes serve as a scene for a new type of tourism that creates a “biocultural tourist experience”. This study aimed to develop and test a new conceptual framework that explains the tourists’ behavioral intention formation by using an extended Theory of Planned Behavior. We used PLS-SEM on the data collected from a large-scale representative sample of 1007 Romanian people to predict their Intention to have a biocultural tourist experience in a HNV rural landscape. The study’s results verified that the model had a satisfactory predictive power and highlighted the crucial role played by Attitude, Subjective Norms, Perceived Behavioral Control, Trust, and Values in shaping the Intention to engage in a biocultural tourist experience in a HNV rural landscape. Notably, HNV Awareness does not influence Attitude or Intention. The research uncovers the intricate elements that constitute the biocultural tourist experience, where nature and culture intertwine, creating a narrative that is as much about the natural intrinsic value of the land as it is about the lived traditions of its inhabitants and the human-nature connection. The study suggests enhancing the attractiveness and accessibility of biocultural tourist experiences. Stakeholders promoting these experiences in HNV rural landscapes should prioritize authenticity, sustainability, and alignment with cultural and environmental values to boost credibility and encourage participation.

Background: Although many studies testify to consumer behavior’s role in the context of waste-related sustainability objectives, little research examined what people know, think, and feel about the environmental impacts of their personal protective equipment (PPE) or their behavior towards them, in general. Therefore, the present article complements existing information about the public perceptions, knowledge, and behavior of single-use masks in a context where the pandemic has put increasing pressure on waste management public services. From February to June 2020, municipal solid waste increased ten times in Romania. The study identified the factors that predicted the proper disposal of single-use masks and the measures preferred to prevent or minimize the negative impact of single-use mask waste. Method: Data from a representative sample of 705 Romanians were collected using a structured questionnaire. The data were analyzed with SPSS and SmartPLS. The Cochran’s Q test was run to determine the existence of differences between percentages of people who preferred various measures. Dunn’s test with a Bonferroni correction was used to identify the exact pair of groups where the differences were located. The study utilized structural equation models (SEM) based on at least partial squares with SmartPLS software (3.2.8) to investigate causal links between constructs. The model considered that the dependent variable (environmentally friendly behavior: proper disposal of single-use masks) could be influenced by the knowledge, perception, behavior, and demographics variables. Results: The findings indicated that knowledge of the type of material of single-use masks had a direct positive (β = 0.173) and significant effect on their proper disposal. The perception of mask waste impact has a negative and significant (β = −0.153, p < 0.001) impact on the proper disposal of single-use masks. This path coefficient illustrates that the worse the perceived impact of single-use masks on waste management activity, the higher the proper disposal of single-use masks. Gender has a positive (β = 0.115) and significant (p < 0.001) effect on the proper disposal of single-use masks. Conclusions: It was concluded that the 5Rs waste management approach should be reconsidered for single-use mask waste. For example, “Reuse” and the classic “Recycle” have limited applications since they may lead to virus transmission and possible infection. “Reducing” the use of single-use masks could have repercussions on one’s health. Summing up, the study outlined recommendations for effective interventions for the proper disposal of single-use masks from the perspective of behavioral studies.