The purpose of this theoretical article is to provide an extended definition of creativity that embraces potential cross-cultural variations in this construct. Creativity is defined as a 4-criterion construct, which includes attributes of novelty, utility, aesthetics, and authenticity. Novelty attribute stipulates that a creative work brings something new into being, which presents a new conceptual framework and/or modifies or violates an existing one. Utility attribute stipulates that a creative work is what a producer or a recipient considers creative, what represents an important landmark in spiritual, cultural, social, and/or political environment, and what addresses moral issues. The aesthetics attribute stipulates that a creative work presents the fundamental truth of nature, which is reflected in a perfect order, efficiently presents the essence of the phenomenal reality, and is satisfactorily complex, expressing both tension and intrinsic contradiction. Authenticity attribute stipulates that a creative work expresses an individual's inner self and relates one's own values and believes to the world. These attributes establish a comparison matrix, which can be used to evaluate and compare the levels of creativity of works from different areas of human endeavor.

The study argues that, in addition to advantages in conscious attention-demanding processing, bilinguals may also exhibit enhanced unconscious divergent thinking. To investigate this issue, the performance of Russian–English bilingual immigrants and English monolingual native speakers was compared on the Abbreviated Torrance Test for Adults, which is a traditional assessment tool of divergent thinking. The study reveals bilinguals' superiority on divergent thinking tasks that require the ability to simultaneously activate and process multiple unrelated concepts from distant categories. Divergent thinking was facilitated by bilinguals' proficiency in two languages, the age of acquisition of these languages and the length of exposure to the new cultural settings that accompanies the acquisition of a new language. A specific architecture of bilingual memory in which two lexicons are mutually linked to the shared conceptual system is theorized to facilitate the functioning of the language mediated concept activation, thereby encouraging bilinguals' divergent thinking performance.

The study investigates whether bilingualism has a measurable contribution to verbal and nonverbal creative performance. The performance of Russian—English bilingual and English monolingual college students residing in the USA was compared on the verbal and nonverbal indicators of the Abbreviated Torrance Test for Adults. The results demonstrated a bilingual advantage in nonverbal creativity and a monolingual advantage in verbal creativity. These findings contribute to the discussion of domain specificity of bilingual cognitive abilities with regard to creative thinking.

This study presents evidence for the impact of sociocultural environment on creative potential. The divergent thinking performance of American, Russian, and Iranian college students was compared on the Abbreviated Torrance Test for Adults. The study revealed that, compared to the Iranians, Americans and Russians have superior abilities to consider a problem from different perspectives and to generate original solutions to a problem. The performance differences on the originality measure of the representatives of the Western and Eastern countries calls for the possible revisions of the traditional definition of creativity as a construct emphasizing originality in thinking. Although originality and innovation are inherent properties of creative behavior in the Western thought, it might have lesser value in the East.