Contemporary higher education is gradually transforming. Meetings of teachers and students from lecture halls are increasingly moving into the digital space of the Internet, adopting the formula of distance learning. The advent of Society 5.0 and Economy 5.0 will imply further changes. The necessity to integrate the real and virtual world, increased demand for information, limited time resources, and the need to combine professional work with education will cause higher education, in order to prepare future citizens to function in the area of sharing resources, to be forced to further adaptive transformations. The subject of this article is the analysis of the impact of technology on changes in higher education with an indication of the model of future paths of education in the Economy 5.0 trend. The source of the article was exploratory research of secondary sources, including books, articles, and reports, which were subjected to a critical analysis of the content. The obtained results made it possible to design and implement an explanatory study among students based on the CAWI methodology. The collected material became the basis for the authors to prepare a proposal for a model of future educational paths in accordance with the Economy 5.0 trend in which the flexibility of place and time, customization of the offer, cooperation, adaptability of teaching methods and instruments, and the proactive role of the teacher as a mentor and trainer constitute a set of set guidelines in the teaching model of the future. This model will be able to be used by universities and training institutions in the field of professionalization of the management of teaching and organizational processes.

The article “Attitudes of Catholic clergies to the application of ChatGPT in unite religious communities” investigates the perspectives of the Catholic clergy on the integration of ChatGPT technology in religious environments. Bearing in mind that communication technologies are becoming an integral part of every aspect of life, including religious practices, the study delves into the potential, advantages, and challenges associated with using ChatGPT to support religious discourse. Adopting a qualitative approach, in-depth interviews were conducted with eleven Polish priests, addressing the diversity within the group. The respondents, who play important roles in organising the life of Catholic religious communities, highlighted ChatGPT’s potential in enhancing the dissemination of information, educational initiatives, and pastoral care. However, they also expressed concerns about the technology’s impact on genuine human interactions and the preservation of religious practices.

Building the brand of the Catholic Church is an area that is little explored in the literature on the subject. This issue turns out to be a very controversial area due to the nature of the activities and the sphere in which these activities are to be performed (marketing, ethics, religion, and faith). The article presents the results of qualitative research conducted among clergymen in Poland and is additionally based on the analysis of the literature on the subject. The theoretical considerations and research results presented in the article help to develop an understanding of the activities of the Catholic Church in Poland, aimed at strengthening the value of its brand. It should be noted that the generational change taking place in Poland forces the clergy to change their narrative and way of conducting dialogue. The previous generations, based on the faith and ethos of John Paul II, also expect modern forms of communication more and more often, which leads to building the brand value of the Catholic Church in Poland. The article discusses the specificity of the interdependence of the Church and marketing, identifies the issues of building the brand of the Catholic Church and the use of modern marketing tools in this process, and presents the results of its own research, which leads to the drawing of final conclusions verifying the research questions posed in the research methodology. This article may initiate an extended discussion on the controversial topic of the implementation of commercial marketing tools into management processes in the Catholic Church.

Contemporaneity, in its complexity, brings progressive and degressive factors that shape the lives of organisations and individuals. Covid-19, as an unforeseen black swan event, was a massive challenge for universities in Poland and around the world. The education system has been transformed as digitisation of documentation and the use of online platforms during classes have become the only way to maintain the continuity of the education process. This article aims to evaluate the effectiveness of technology during the COVID-19 pandemic within the Polish context and to identify potential future opportunities for digital transformation in university teaching through the virtualisation of education. The hypothesis put forward in the paper is that the black swan of Covid-19 and the resulting technological boom have sparked the acceleration of change in higher education. The research data were obtained from secondary and primary sources, using qualitative and quantitative methodology. Using the Web of Science and Scopus databases, the desk research method was used. A diagnostic survey using the Computer-Assisted Web Interviewing (CAWI) technique was used to obtain the primary data. The research findings reveal opportunities for virtualising teaching processes in higher education through e-learning platforms beyond the pandemic.