Dr. Nawras M. Nusairat is an Associate Professor of Marketing and Consumer Behavior at the Department of Marketing in Applied Science Private University (ASU) . He received his PhD in Marketing from the University of Salford, UK, in 2015, MA in Marketing & Management from the University of Bradford, UK, in 2007, and BA in Marketing from Yarmouk University, Jordan, in 2006. He has a rich academic experience, working for several universities in Jordan including Yarmouk University, the University of Jordan, Princess Sumaya University for Technology, and Al-Isra Private University. His broad research interests span but are (not limited to) consumer behavior and service marketing. Currently, Dr. Nusairat is the head of the Department of Marketing at ASU.​