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Junbin Wang
School of Business Changshu Institute of Technology Suzhou Jiangsu China

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Research article
Published: 07 July 2021 in Managerial and Decision Economics
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This study investigates how retailers invest in-store service by considering the possible service failure that occurs in a store, and consumers' disappointment concerns it causes. Specifically, we establish an analytical framework to examine several competitive scenarios. The results reveal that, first, the presence of disappointment concerns always decreases the in-store service level in equilibrium, while ignoring it by retailers may result in their overinvestments in in-store service. Although conventional wisdom may suggest offering more in-store service to consumers helps the traditional retailer compete with online rivals, this may not be true in the presence of disappointment aversion.

ACS Style

Junbin Wang. In‐store service decisions under consumer disappointment aversion. Managerial and Decision Economics 2021, 1 .

AMA Style

Junbin Wang. In‐store service decisions under consumer disappointment aversion. Managerial and Decision Economics. 2021; ():1.

Chicago/Turabian Style

Junbin Wang. 2021. "In‐store service decisions under consumer disappointment aversion." Managerial and Decision Economics , no. : 1.

Article
Published: 22 June 2021 in International Transactions in Operational Research
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An increasing number of online retailers are introducing customer-to-manufacturer (C2M) models to offer consumers customized products in addition to standard products. Customized products can satisfy consumers’ aesthetic preferences that are unmet by current products. Thus, companies can minimize their misfit costs. Given the trend of this emerging online retail model, this study analytically explores whether and how the introduction of the C2M model affects firms’ profits, consumer surplus, and social welfare. Our analyses reveal that the introduction of the C2M model always benefits the retailer; moreover, under certain conditions, a win-win situation occurs among the retailer, the incumbent manufacturer, and the new manufacturer. Further, the introduction of the C2M model can increase or decrease consumer surplus and foster or hinder social welfare growth, depending on the customization cost and consumers’ misfit costs.

ACS Style

Xiaojun Fan; Shanshan Wang; Junbin Wang. The value of introducing customer‐to‐manufacturer model by the online retailer. International Transactions in Operational Research 2021, 1 .

AMA Style

Xiaojun Fan, Shanshan Wang, Junbin Wang. The value of introducing customer‐to‐manufacturer model by the online retailer. International Transactions in Operational Research. 2021; ():1.

Chicago/Turabian Style

Xiaojun Fan; Shanshan Wang; Junbin Wang. 2021. "The value of introducing customer‐to‐manufacturer model by the online retailer." International Transactions in Operational Research , no. : 1.

Journal article
Published: 08 April 2021 in Sustainability
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Motivated by the industrial observation that the e-commerce platform marketplaces (e.g., Amazon) are increasingly launching sustainable strategies, this study aims to build an analytical framework to guide managers on making sustainable decisions. This study builds a stylized game-theoretical model in the sustainable supply chain context, where the competitive traditional product manufacturers sell their products through the platform’s marketplace, while the platform decides whether to introduce the green products and the pricing strategy. We find that, when the evaluation difference for the green product is sufficiently low, the introduction of the green product by the platform benefits the manufacturers (or third-party sellers). Interestingly, a higher platform fee makes a higher likelihood of a win-win situation between the platform and manufacturers. Moreover, when consumers value green products sufficiently higher than traditional products, the traditional products’ manufacturers can also benefit from the green product entry.

ACS Style

Junbin Wang; Xuan Gao; Zhiguo Wang. Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition. Sustainability 2021, 13, 4162 .

AMA Style

Junbin Wang, Xuan Gao, Zhiguo Wang. Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition. Sustainability. 2021; 13 (8):4162.

Chicago/Turabian Style

Junbin Wang; Xuan Gao; Zhiguo Wang. 2021. "Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition." Sustainability 13, no. 8: 4162.

Journal article
Published: 02 January 2021 in Sustainability
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Agricultural extension service is the foundation of sustainable agricultural development. The evaluation and analysis of the agricultural extension service for sustainable agricultural development can provide an effective analytical tool for sustainable agriculture. This paper analyzes the influence of agricultural extension service on sustainable agricultural development, and constructs an evaluation system for sustainable agricultural development from the four dimensions of agricultural environment, society, economy, and agricultural extension service. This work proposes a framework based on the combination of technique for order performance by similarity to ideal solution (TOPSIS) and entropy method to evaluate the performance of the evaluation system. Taking three national modern agriculture demonstration zones in Suzhou in Jiangsu Province as a case study, the method was verified. Moreover, the main factors affecting sustainable agricultural development are discussed, and the improvement measures and management suggestions are also put forward to reduce the obstacles to sustainable agricultural development and improve sustainable agriculture practice.

ACS Style

Zhiguo Wang; Junbin Wang; Guoping Zhang; Zhixiong Wang. Evaluation of Agricultural Extension Service for Sustainable Agricultural Development Using a Hybrid Entropy and TOPSIS Method. Sustainability 2021, 13, 347 .

AMA Style

Zhiguo Wang, Junbin Wang, Guoping Zhang, Zhixiong Wang. Evaluation of Agricultural Extension Service for Sustainable Agricultural Development Using a Hybrid Entropy and TOPSIS Method. Sustainability. 2021; 13 (1):347.

Chicago/Turabian Style

Zhiguo Wang; Junbin Wang; Guoping Zhang; Zhixiong Wang. 2021. "Evaluation of Agricultural Extension Service for Sustainable Agricultural Development Using a Hybrid Entropy and TOPSIS Method." Sustainability 13, no. 1: 347.

Articles
Published: 02 June 2020 in INFOR: Information Systems and Operational Research
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This study analyzes how the new online platform-selling format affects the optimal co-operative advertising choices of both the manufacturer and the e-commerce platform (e-tailer), and explores the effects of the e-tailer’s contractual forms and commission fees on these choices. In the model, the manufacturer can decide its advertising expenditure as well as the level of participation in the e-tailer’s co-operative advertising program. Unlike the traditional reselling format, in platform selling the manufacturer can decide the retail price charged to the customer directly. The underlying forces of the profit corrosion effect of the commission fee and the demand expansion effect of co-operative advertising reshape the channel’s outcomes. Our findings show that a high commission fee can hinder or foster investment in the co-operative advertising program. Furthermore, the e-tailer always prefers the revenue-sharing scheme under which both e-tailer and manufacturer are better off in most cases, but it results in a lower participation rate and profitability for the manufacturer compared with the per-unit rent scheme. Moreover, the supply chain’s performance could be better when the relative efficiency of co-operative advertising is either sufficiently low or sufficiently high.

ACS Style

Junbin Wang; Xiaojun Fan; Nianqi Deng. The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study. INFOR: Information Systems and Operational Research 2020, 59, 1 -25.

AMA Style

Junbin Wang, Xiaojun Fan, Nianqi Deng. The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study. INFOR: Information Systems and Operational Research. 2020; 59 (1):1-25.

Chicago/Turabian Style

Junbin Wang; Xiaojun Fan; Nianqi Deng. 2020. "The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study." INFOR: Information Systems and Operational Research 59, no. 1: 1-25.

Articles
Published: 01 June 2020 in Journal of the Operational Research Society
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With the accessibility of customers’ purchase history and the development of data analytics, firms that have a better understanding of customer behaviours might charge different prices to their repeat and new customers. This mechanism is referred to as behaviour-based pricing (BBP). We model the competition of two vertically differentiated supply chains to study the strategic interaction between upstream contract choices (long-term or short-term) and downstream pricing mechanisms (BBP or not). We show that manufacturers always prefer long-term wholesale contracts. The adoption of BBP will decrease the profits of both manufacturers and the reseller that sells a low-quality product. However, the reseller that sells a high-quality product can benefit from BBP under certain conditions. Interestingly, when the resellers have the power to determine the type of wholesale contracts, a hybrid configuration where one supply chain uses a long-term contract and the other uses a short-term contract, could occur in equilibrium. Moreover, we find that the customers have a higher surplus under BBP, whereas the short-term wholesale contract can further increase the surplus.

ACS Style

Junbin Wang; Xiaojun Fan; Ting Zhang. Behaviour-Based pricing and wholesaling contracting under supply chain competition. Journal of the Operational Research Society 2020, 1 -17.

AMA Style

Junbin Wang, Xiaojun Fan, Ting Zhang. Behaviour-Based pricing and wholesaling contracting under supply chain competition. Journal of the Operational Research Society. 2020; ():1-17.

Chicago/Turabian Style

Junbin Wang; Xiaojun Fan; Ting Zhang. 2020. "Behaviour-Based pricing and wholesaling contracting under supply chain competition." Journal of the Operational Research Society , no. : 1-17.

Journal article
Published: 01 April 2020 in Transportation Research Part E: Logistics and Transportation Review
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By considering different regulations on retailers’ recycle responsibly (the retailers in emerging markets are “encouraged” to collect used products while those in developed markets are “required” to do so), we study a dominant retailer’s collection decision under upstream competition. The equilibrium collection model and effort are derived under different regulations. We find that the lenient regulation in the emerging markets is more likely to induce a socially inefficient equilibrium, and the strict regulation in the developed market induces a socially efficient equilibrium. The results suggest that the policymaker should motive the retailer to undertake more collection responsibility when the intensity of upstream competition is not too low.

ACS Style

Junbin Wang; Ting Zhang; Xiaojun Fan. Reverse channel design with a dominant retailer and upstream competition in emerging markets: Retailer- or manufacturer- collection? Transportation Research Part E: Logistics and Transportation Review 2020, 137, 101924 .

AMA Style

Junbin Wang, Ting Zhang, Xiaojun Fan. Reverse channel design with a dominant retailer and upstream competition in emerging markets: Retailer- or manufacturer- collection? Transportation Research Part E: Logistics and Transportation Review. 2020; 137 ():101924.

Chicago/Turabian Style

Junbin Wang; Ting Zhang; Xiaojun Fan. 2020. "Reverse channel design with a dominant retailer and upstream competition in emerging markets: Retailer- or manufacturer- collection?" Transportation Research Part E: Logistics and Transportation Review 137, no. : 101924.

Article
Published: 15 November 2019 in International Transactions in Operational Research
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More and more e‐tailers are launching physical stores, in addition to their online presence. Whether and when it is best for the physical channel to be a pure showroom or a selling store remains unanswered. To address this issue, we develop a game‐theoretical model wherein two competitive e‐tailers decide to launch physical stores for showing only (as a showroom) or for actual transactions (as a selling store). By deriving the equilibrium, we obtain three major findings. First, building a pure showroom or a pure selling store is not always optimal. Interestingly, when the proportion of the store consumer segment is not too high, and the strength of the consumers’ brand preference is intermediate, an asymmetric channel configuration occurs in equilibrium, that is, one e‐tailer launches a showroom and the other launches the selling store. Second, if the strength of the consumers’ brand preference is high relative to the proportion of the store consumer segment, a “prisoner's dilemma” emerges, that is, both e‐tailers are worse off in the pure showroom channel configuration. Third, the total consumer surplus reaches the highest level if a symmetric showroom or an asymmetric channel equilibrium occurs. Otherwise, the equilibrium channel configurations are always suboptimal for consumers.

ACS Style

Xiaojun Fan; Junbin Wang; Ting Zhang. For showing only, or for selling? The optimal physical store mode selection decision for e‐tailers under competition. International Transactions in Operational Research 2019, 28, 764 -783.

AMA Style

Xiaojun Fan, Junbin Wang, Ting Zhang. For showing only, or for selling? The optimal physical store mode selection decision for e‐tailers under competition. International Transactions in Operational Research. 2019; 28 (2):764-783.

Chicago/Turabian Style

Xiaojun Fan; Junbin Wang; Ting Zhang. 2019. "For showing only, or for selling? The optimal physical store mode selection decision for e‐tailers under competition." International Transactions in Operational Research 28, no. 2: 764-783.

Earlycite article
Published: 11 November 2019 in Asia Pacific Journal of Marketing and Logistics
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Purpose The purpose of this paper is to examine the effect of manufacturers’ co-production strategy on market segmentation and channel performance under retail competition. Design/methodology/approach It differs from previous empirical studies by primarily focusing on the increment in consumer value accompanying co-production. The authors establish a game-theoretical model to analyze the impact of co-production on market segmentation and the profitability of channel members in a competitive retail environment. Findings The results reveal that manufacturers introducing co-production expand market coverage and benefit all channel members, when the intensity of competition is sufficiently high, especially for retailers with low-quality levels, who are out of the market without co-production. Furthermore, with the increase in customer valuation through co-production, employing a co-production strategy is always a dominant strategy for manufacturers. Research limitations/implications First, although the authors assume a monopoly manufacturer and two duopoly retailers, adding competition between manufacturers should enrich the model. Multiple products with vertical or horizontal differentiation could also be introduced into the model. Second, the authors use the multiplicative utility function to model the value co-creation effect on consumers; however, different utility functions may yield significantly different results and implications. Third, the authors model a one-shot game in a single product selling period; future studies may employ multi-period games to obtain further insight into co-production strategy. Finally, the model assumes that all consumers are homogenous in the extent of value creation and hassle cost. Future research may find it interesting to consider heterogeneity in these characteristics. Practical implications The business world today already sees the power of leadership in a supply chain to have shifted from manufacturers to retail giants such as Walmart, Home Depot and Best Buy. The findings also propose a new route to counteract the emergence and rise of dominant retailers. On the other hand, with the application of new technology in the retail industry such as 3D avatar, AR/VR, Internet of Things, consumers are more likely to participate in various forms of co-production activities, how to execute the co-production strategy has become more and more important for managers. Social implications The conclusion of this study points out the way to achieve a win–win outcome under which both channel members including manufacturer and retailers and consumers can be better off, that is, the channel can reach Pareto improvement, so the social welfare is increased accordingly. Originality/value The authors propose an analytical framework to examine the effects of co-production and competition on market segmentation and profitability, and prove that co-production is a powerful marketing tool that can attract consumers and increase profitability, which manufacturers can incorporate into their products even in a competitive environment.

ACS Style

Junbin Wang; Xiaojun Fan. Co-production strategy, retail competition, and market segmentation. Asia Pacific Journal of Marketing and Logistics 2019, 32, 607 -630.

AMA Style

Junbin Wang, Xiaojun Fan. Co-production strategy, retail competition, and market segmentation. Asia Pacific Journal of Marketing and Logistics. 2019; 32 (2):607-630.

Chicago/Turabian Style

Junbin Wang; Xiaojun Fan. 2019. "Co-production strategy, retail competition, and market segmentation." Asia Pacific Journal of Marketing and Logistics 32, no. 2: 607-630.