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This study aims to explore how customer segments are characterised by leisure and mobility orientations. By means of a survey, Swiss rail customers’ socioeconomic and trip profiles as well as attitudes towards taking the rail in their leisure time were collected. Respondents were free to take part in the survey by telephone or online, resulting in 1235 full interviews. A principal component analysis followed by segmentation through cluster analysis was conducted to derive their socio-economic and trip profiles and collect data on their attitudes towards using rail in their leisure time. Five railway customer segments were established, each demonstrating typical leisure orientations and specific attitudes towards the use of rail in leisure time and on tourist trips. This paper contributes to understanding the salient preferences of each segment and provides transport companies with clear indications for developing market-oriented offerings.
Lisa Dang; Widar von Arx. How Can Rail Use for Leisure and Tourism Be Promoted? Using Leisure and Mobility Orientations to Segment Swiss Railway Customers. Sustainability 2021, 13, 5813 .
AMA StyleLisa Dang, Widar von Arx. How Can Rail Use for Leisure and Tourism Be Promoted? Using Leisure and Mobility Orientations to Segment Swiss Railway Customers. Sustainability. 2021; 13 (11):5813.
Chicago/Turabian StyleLisa Dang; Widar von Arx. 2021. "How Can Rail Use for Leisure and Tourism Be Promoted? Using Leisure and Mobility Orientations to Segment Swiss Railway Customers." Sustainability 13, no. 11: 5813.
This study examines the effects of on-demand mobility services on sustainability in terms of emissions and traffic volume. According to our simulations, implementing on-demand mobility services is recommendable only as a supplement to public transport in both urban and rural regions since there are positive effects in terms of CO2 emissions. However, in urban areas, there is a negative impact on the traffic volume in terms of additional vehicle kilometres since the bundled public transport demand is replaced by less bundled on-demand vehicles. In rural areas, the increase in vehicle kilometres plays less of a role due to generally low demand. The negative effects per vehicle kilometre are slightly higher in rural areas due to higher empty kilometres and lower bundling rates, but the negative effects per km2 in dense cities are much more serious. Authorities need to consider these effects according to the spatial context when implementing such services.
Lisa Dang; Widar von Arx; Jonas Frölicher. The Impact of On-Demand Collective Transport Services on Sustainability: A Comparison of Various Service Options in a Rural and an Urban Area of Switzerland. Sustainability 2021, 13, 3091 .
AMA StyleLisa Dang, Widar von Arx, Jonas Frölicher. The Impact of On-Demand Collective Transport Services on Sustainability: A Comparison of Various Service Options in a Rural and an Urban Area of Switzerland. Sustainability. 2021; 13 (6):3091.
Chicago/Turabian StyleLisa Dang; Widar von Arx; Jonas Frölicher. 2021. "The Impact of On-Demand Collective Transport Services on Sustainability: A Comparison of Various Service Options in a Rural and an Urban Area of Switzerland." Sustainability 13, no. 6: 3091.