Artificial intelligence (AI) is already integrated into news production strategies in some media outlets. Recently, generative AIs such as ChatGPT and others have demonstrated their ability to enhance productivity in content production tasks, raising the question of how journalism faculties can address this new technology. This paper presents an academic study on the application of AI in higher communication studies. The study involved 4 in-depth interviews and 28 semi-structured interviews with university lecturers and researchers. The findings confirm varying degrees of convergence and divergence on different aspects of the technology, including the integration of AI in communication faculties, student training in AI usage, the introduction of AI and journalism as a subject area, and the potential uses of AI in news production and consumption. Additionally, this paper proposes a comprehensive training program on AI and journalism, focusing on its foundations, technical competencies and ethical considerations.

Purpose: Universities play an important role in the promotion and implementation of the 2030 Agenda for Sustainable Development. This study aims to examine the visibility of information about the Sustainable Development Goals (SDGs) on the websites of Spanish and major international universities, by means of a quantitative and qualitative analysis with an online visibility management platform that makes use of big data technology.Design/methodology/approach: The Web visibility of the universities studied in relation to the terms “SDG”, “Sustainable Development Goals” and “2030 Agenda” was determined using the SEMrush tool. Information was obtained on the number of web pages accessed and the queries formulated (query expansion). The content indexed by Google for these universities was compiled, and finally, the search engine optimization (SEO) factors applicable to the websites with the highest Web visibility were identified.Findings: The universities analysed are content creators but do not have very high Web visibility in Web searches for information on the SDGs. Of the 98 universities analysed, only four feature prominently in search results.Originality/value: Although research exists on the application of SEO to different areas, there have not, to date, been any studies examining the Web visibility of universities in relation to Web searches for information on the 2030 Agenda. The main contributions of this study are the global perspective it provides on the Web visibility of content produced by universities about the SDGs and the recommendations it offers for improving that visibility.

Periodismo computacional: evolución, casos y herramientas

La pandemia derivada de la COVID-19 ha afectado a todos los sectores de nuestra sociedad; desde la economía a la cultura, pasando por la educación o el tema crítico de la salud. El tratamiento de la prensa de un país puede ser un buen indicador para saber cuáles son las preocupaciones y los intereses de los ciudadanos. Siguiendo ese indicador, el objetivo de este trabajo es intentar analizar la prensa europea durante un periodo concreto para poder identificar esas preocupaciones e intereses nacionales y analizar las diferencias existentes entre el grupo de los países más afectados por la pandemia y el grupo de los países menos golpeados por la misma. Se ha utilizado la base de datos de noticias Factiva de Dow Jones & Reuters para obtener las noticias y los titulares publicados por los seis países analizados durante un mes. El grupo 1 de países, los más afectados, está formado por Italia, España y Bélgica; el grupo 2 son Alemania, Austria e Irlanda. Los resultados muestran que el grado de afectación por la COVID-19 ha marcado el tratamiento ofrecido por la prensa a la cobertura de la crisis sanitaria, tanto en lo que se refiere a los temas y al número de noticias publicadas, como a la concentración que se produce en los medios y en los autores.

Artificial intelligence (AI) has emerged as one of the central topics of 2023 with extensive media coverage of the most relevant technologies and issues associated with this subject. In a highly competitive digital media landscape, search engine optimization (SEO) has become cybermedia’s primary strategy to increase visibility and attract more readers. The objective of this paper is to analyze the visibility of content published by the media relating to artificial intelligence, focusing on a selection of related keywords. The research also aims to investigate how this visibility has impacted both the technologies themselves and the analyzed media outlets. A total of 69 media outlets from 12 European Union countries, the United States, and the United Kingdom were examined. The results reveal a pronounced dominance of U.S. media, closely followed by Spanish media. There is an uneven distribution of media outlets across most of the countries analyzed, with two or three most of the of visibility. The search queries that contribute the most visibility to the analyzed media align with an informational intent, are of the long-tail type, and are associated with OpenAI technologies, particularly ChatGPT. Moreover, these queries are primarily found in news sections dedicated to science and technology. The findings underscore both the increasing interest in the subject and the effective SEO practices of certain media outlets.