This page has only limited features, please log in for full access.
Purpose This paper aims at exploring the relations amongst the concepts of customer relationship management (CRM), convenience, trust, perceived service quality, satisfaction, perceived value, loyalty, image and purchase intention in the hotel sector. Design/methodology/approach The research was conducted using interviews with hospitality managers and guests who had a direct connection with the hotel industry. According to the qualitative study results and literature review, the authors designed a model that was examined via structural equation modelling and fuzzy set qualitative comparative analysis. Findings This paper presents a conceptual framework that enhances existing research in the field of study, as it was implemented to measure the antecedent and consequences of perceived service quality. Based on the results from New York and London, the authors found that CRM and convenience have significant impact on perceived service quality. Interestingly, the aggregated data illustrate the negative relationship between image, loyalty and purchase intention. Originality/value The approach used by this study is partially in line with previous theoretical analyses and shows appealing patterns in international service quality perception. Besides, the paper adds insights into the realm, linking together different dimensions in order to reach an in-depth understanding and complex analysis of each item that affects and is affected by perceived service quality in the hotel industry.
Maria Palazzo; Pantea Foroudi; Maria Antonella Ferri. Examining antecedents and consequences of perceived service quality in the hotel industry: a comparison between London and New York. The TQM Journal 2021, 33, 193 -221.
AMA StyleMaria Palazzo, Pantea Foroudi, Maria Antonella Ferri. Examining antecedents and consequences of perceived service quality in the hotel industry: a comparison between London and New York. The TQM Journal. 2021; 33 (7):193-221.
Chicago/Turabian StyleMaria Palazzo; Pantea Foroudi; Maria Antonella Ferri. 2021. "Examining antecedents and consequences of perceived service quality in the hotel industry: a comparison between London and New York." The TQM Journal 33, no. 7: 193-221.
Purpose Following the planned behaviour theory, the aim of the paper is to analyse the role played by brand attachment, brand characteristics and congruence in enhancing brand attitude while leading to revisit intentions and word-of-mouth (WOM) in the restaurant sector. Design/methodology/approach The study is based on the quantitative method and considered 464 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square–structural equation modelling (PLS-SEM). Findings This study expands the literature about WOM and revisit intentions. The paper states that brand attitude positively influenced revisit intentions and WOM. Besides, findings highlighted that analysed concepts were positively correlated and that they played an important role in impacting revisit intentions and WOM, apart from one factor: social self-congruity, which was not significantly related to brand attitude. Practical implications The results of this paper show practitioners how to develop suitable strategies that set the bases for developing customer loyalty and repeat business. By putting into practice these suggestions in the restaurant sector, brands can easily build up their attitude and boost a positive WOM and the intention to revisit. Originality/value The study offers a conceptual framework to explore the significance of several factors, including revisit intentions and WOM. In practice, taking into account the proposed framework, it is suggested that restaurant managers should assess these two items using several factors including congruence, brand characteristics and brand attachment.
Pantea Foroudi; Maria Palazzo; Asfia Sultana. Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. British Food Journal 2021, 123, 221 -240.
AMA StylePantea Foroudi, Maria Palazzo, Asfia Sultana. Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. British Food Journal. 2021; 123 (13):221-240.
Chicago/Turabian StylePantea Foroudi; Maria Palazzo; Asfia Sultana. 2021. "Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector." British Food Journal 123, no. 13: 221-240.
This paper examines the effect of home country characteristics on the internationalization of emerging market multinational enterprises (EMNEs). Drawing on the institution-based view (IBV), we argue that institutional, political, and social characteristics will positively relate to the internationalization of EMNEs. Further, drawing on the knowledge-based view (KBV), we also argue that a firm’s knowledge stock (KS) will positively moderate the aforementioned relationship. Our research setting involves the incorporation of primary data collected from Iranian multinational enterprises (MNEs) operating in the food and beverage industry. The results provide support for the hypotheses that home country characteristics positively impact the international growth of EMNEs but this does not lead to their further expansion. Also, supported was the hypothesis that EMNEs' knowledge stock positively moderates the relationship between home country characteristics and their international growth. These findings not only contribute to the current knowledge about the drivers of EMNE’s internationalization but also stress upon the idiosyncratic role of home country institutions and the impact of knowledge-specific capabilities on the internationalization of EMNEs, their international growth, and expansion.
Pantea Foroudi; Suraksha Gupta; Parth Patel; Georgios Batsakis; Juha Vaatanen; Michael Czinkota. The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock. International Business Review 2021, 101893 .
AMA StylePantea Foroudi, Suraksha Gupta, Parth Patel, Georgios Batsakis, Juha Vaatanen, Michael Czinkota. The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock. International Business Review. 2021; ():101893.
Chicago/Turabian StylePantea Foroudi; Suraksha Gupta; Parth Patel; Georgios Batsakis; Juha Vaatanen; Michael Czinkota. 2021. "The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock." International Business Review , no. : 101893.
This study asserts that conceptualizing sensory brand experience (SBE) as an independent construct is critical to expanding our understanding of experiences provided by brands. To achieve this goal, a rigorous examination of its foundational knowledge structure underpinning the construct is urgently required. Using co-citation analysis examining 151 SBE-related articles with 4038 citations over more than two decades (1994–2019), six knowledge fields deemed to have constitutive influence on SBE literature have been identified: atmospherics, product evaluation, sensory marketing, service marketing, experiential marketing and brand experience. Combining the results of a hierarchical cluster analysis and a metric multidimensional scaling analysis, the authors located three fundamental premises: (1) brand settings are arbiters of brand meaning; (2) the intrinsic processing of SBE involves the entrainment of exteroceptive and interoceptive processes; and (3) SBE outcomes are non-representational. At the end of the paper, these findings are organized into an integrative framework, highlighting research concerns and research gaps at the antecedent, processing and outcome stages. In doing so, this paper contributes to the conceptual development of SBE by constructing a doctrinal schema for future research undertakings.
Dongmei Zha; Pantea Foroudi; Zhongqi Jin; T.C. Melewar. Making sense of sensory brand experience: Constructing an integrative framework for future research. International Journal of Management Reviews 2021, 1 .
AMA StyleDongmei Zha, Pantea Foroudi, Zhongqi Jin, T.C. Melewar. Making sense of sensory brand experience: Constructing an integrative framework for future research. International Journal of Management Reviews. 2021; ():1.
Chicago/Turabian StyleDongmei Zha; Pantea Foroudi; Zhongqi Jin; T.C. Melewar. 2021. "Making sense of sensory brand experience: Constructing an integrative framework for future research." International Journal of Management Reviews , no. : 1.
Occupational identity is under-researched in the waiting sector, but understanding the occupational framework that relates to employee turnover intention in restaurants is important for enhancing employee retention. The aim of this study is to build better comprehension of waiters’ occupational identities in relation to turnover, concentrating on identifying the factors that influence occupational identity construction, and its consequences, in terms of employee turnover intention. This research applied a qualitative methodology, using 11 detailed interviews with a range of relevant professionals, as well as 3 focus groups of waiters, each with 18 respondents. The majority of the respondents were invited from Michelin-starred restaurants in London, UK. When the qualitative data was analysed, the themes of self-concept, employer branding, reactance stereotype and work interaction emerged, all of which were seen to influence the construction of occupational identity, and impact employee turnover intention. Findings of this study are expected to make theoretical and managerial contributions.
Maria Jesus Jerez-Jerez; Tc Melewar; Pantea Foroudi. Exploring waiters’ occupational identity and turnover intention: A qualitative study focusing on Michelin-starred restaurants in London. Journal of Hospitality and Tourism Management 2021, 47, 22 -34.
AMA StyleMaria Jesus Jerez-Jerez, Tc Melewar, Pantea Foroudi. Exploring waiters’ occupational identity and turnover intention: A qualitative study focusing on Michelin-starred restaurants in London. Journal of Hospitality and Tourism Management. 2021; 47 ():22-34.
Chicago/Turabian StyleMaria Jesus Jerez-Jerez; Tc Melewar; Pantea Foroudi. 2021. "Exploring waiters’ occupational identity and turnover intention: A qualitative study focusing on Michelin-starred restaurants in London." Journal of Hospitality and Tourism Management 47, no. : 22-34.
By drawing on the theory of planned behaviour and attachment theory, the purpose of this study is to understand how religious beliefs influence Muslim consumers towards brand love, how Muslim consumers are influenced by their Sharia sources, whether Muslim consumers strictly follow the Sharia sources while behaving towards brand love and whether the brand love concept in Islam is different from brand love concept in the current literature. In order to gain a better understanding of the research phenomenon, a qualitative research method was used in this study. Five in-depth focus groups were conducted with Muslim consumers in Saudi Arabia. The researchers developed a conceptual framework based on the theory of planned behaviour and attachment theory that offers propositions regarding the key determinants (subjective norms, religious beliefs and perceived behaviour control) and consequence of purchase intention, as a newly proposed concept. This paper proposes that consumer’s beliefs support companies to have their brands loved, which will lead to positive word-of-mouth and purchase intention as a major consequence of brand love. Main implications for researchers and brand managers are highlighted.
Waleed Yousef; Pantea Foroudi; Shahzeb Hussain; Najwa Yousef; T. C. Melewar; Charles Dennis. Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market. Corporate Reputation Review 2021, 1 -18.
AMA StyleWaleed Yousef, Pantea Foroudi, Shahzeb Hussain, Najwa Yousef, T. C. Melewar, Charles Dennis. Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market. Corporate Reputation Review. 2021; ():1-18.
Chicago/Turabian StyleWaleed Yousef; Pantea Foroudi; Shahzeb Hussain; Najwa Yousef; T. C. Melewar; Charles Dennis. 2021. "Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market." Corporate Reputation Review , no. : 1-18.
Because of an increasingly competitive environment managers of independent hotels need to enhance organizational effectiveness. Therefore, it is crucial to understand what factors affect effectiveness. To help achieve this, our study tests if transformational, transactional and laissez-faire leadership-styles, could indirectly influence organizational effectiveness through market and adhocracy organizational culture. Iran was chosen because it is a developing country with a growing tourist industry that has been under much restriction since the revolution. Survey data were gathered from managers of independent hotels in Iran and 340 questionnaires were returned out of 1050 distributed and examined using structural equation modelling. Our findings show that the transformational leadership-style has an indirect relationship with organizational effectiveness through the market and adhocracy culture types. However, transactional leadership has an indirect relationship with organizational effectiveness only through the market-culture type and laissez-faire only through the adhocracy-culture type. This paper adds to the body of literature on the application of the full range leadership theory, which was developed in the West, to other regional contexts as well as a fresh look into the influence of these leadership styles on other factors including organizational culture and organizational effectiveness. It also adds to the literature of independent hotels, which are an important yet under-researched part of the hospitality industry.
Alireza Nazarian; Peter Atkinson; Pantea Foroudi; Dilini Edirisinghe. Factors affecting organizational effectiveness in independent hotels – The case of Iran. Journal of Hospitality and Tourism Management 2021, 46, 293 -303.
AMA StyleAlireza Nazarian, Peter Atkinson, Pantea Foroudi, Dilini Edirisinghe. Factors affecting organizational effectiveness in independent hotels – The case of Iran. Journal of Hospitality and Tourism Management. 2021; 46 ():293-303.
Chicago/Turabian StyleAlireza Nazarian; Peter Atkinson; Pantea Foroudi; Dilini Edirisinghe. 2021. "Factors affecting organizational effectiveness in independent hotels – The case of Iran." Journal of Hospitality and Tourism Management 46, no. : 293-303.
As the new coronavirus (COVID-19) spreads globally, the hospitality industry is at the heart of implementing social distancing, a measure demonstrated to be effective in flattening the epidemic curve. Informed by the perceived risk theory, this research examines how the customer’s perception of the shock of the coronavirus pandemic impacts on their beliefs, and how their beliefs could influence their anticipated emotions (negative and positive) which could affect their future desire towards visiting restaurants. Structural equation modelling was used to understand the research constructs’ associations. This study provides two key suggestions: (i) that the hospitality industry is built on trust from their customers by supporting and resourcing consumers’ self-protection behaviour and adoptive belief, and (ii) that the economic influence and the continuous uncertainty and transformation of the restaurant business need the enhancement of localisation strategies, practices and performance.
Pantea Foroudi; S. Asieh H. Tabaghdehi; Reza Marvi. The gloom of the COVID-19 shock in the hospitality industry: A study of consumer risk perception and adaptive belief in the dark cloud of a pandemic. International Journal of Hospitality Management 2020, 92, 102717 .
AMA StylePantea Foroudi, S. Asieh H. Tabaghdehi, Reza Marvi. The gloom of the COVID-19 shock in the hospitality industry: A study of consumer risk perception and adaptive belief in the dark cloud of a pandemic. International Journal of Hospitality Management. 2020; 92 ():102717.
Chicago/Turabian StylePantea Foroudi; S. Asieh H. Tabaghdehi; Reza Marvi. 2020. "The gloom of the COVID-19 shock in the hospitality industry: A study of consumer risk perception and adaptive belief in the dark cloud of a pandemic." International Journal of Hospitality Management 92, no. : 102717.
Digital transformation has completely changed the demand/offering interaction in the travel industry, as well as largely affecting the customer journey. In this direction, “big social data” and user-generated content have become key sources of well-timed and rich knowledge supporting data driven decision approaches addressed the managing of complex relationships. Based on this theoretical framework, the paper suggests how to apply “big social data” in the tourist experience co-design, providing an increased value for the visitors and a better decision making approach for managers. In this respect, the field analysis concentrated specifically on user-generated content regarding the Pompeii Archaeological Site (P.A.S.), to trace valuable insights for the tourist experience. Based on double stage of research – netnographic analysis and a supplementary online survey – the study aimed to detect: (a) tourist perception on the P.A.S.; (b) random chat on the part of internet users (tourists and other browsers, not necessarily visitors) on the topic of the P.A.S.; (c) the main characteristics of the P.A.S. that attract internet user attention; (d) the main topics debated by influencers/opinion leaders managing online discussions on the P.A.S. managerial and theoretical implications were investigated highlighting the main limitations of the study as well.
Maria Teresa Cuomo; Debora Tortora; Pantea Foroudi; Alex Giordano; Giuseppe Festa; Gerardino Metallo. Digital transformation and tourist experience co-design: Big social data for planning cultural tourism. Technological Forecasting and Social Change 2020, 162, 120345 .
AMA StyleMaria Teresa Cuomo, Debora Tortora, Pantea Foroudi, Alex Giordano, Giuseppe Festa, Gerardino Metallo. Digital transformation and tourist experience co-design: Big social data for planning cultural tourism. Technological Forecasting and Social Change. 2020; 162 ():120345.
Chicago/Turabian StyleMaria Teresa Cuomo; Debora Tortora; Pantea Foroudi; Alex Giordano; Giuseppe Festa; Gerardino Metallo. 2020. "Digital transformation and tourist experience co-design: Big social data for planning cultural tourism." Technological Forecasting and Social Change 162, no. : 120345.
The territorial dynamics of tourism destinations are growingly be influenced by the advancement in digital and social media communication. In particular, opinion leaders or influencers in social media play an important role in determining the image and the value perceived by different types of territorial stakeholders. More specifically, the paper explores the role of Instagram influencers (Igers) in shaping destination images of sustainable tourism destination worldwide. A visual analysis of posts on Instagram in a 7-year span (2012–2019) is carried out to analyze differences in different macro-regions and identify associations of influencers with various destinations. Findings show that engagement level vary at continent level and territorial dynamics are determined by cultural similarities, especially on the West-East axis. Implications and associated research avenues are discussed to develop insights for assessing the value of different types of influencers in affecting territorial dynamics, both in tourism management and in designing the evolution of rural areas towards a sustainable-oriented image.
Pierluigi Vitale; Maria Palazzo; Agostino Vollero; Alfonso Siano; Pantea Foroudi. The Role of Igers in the Territorial Dynamics of Sustainable Tourism-Oriented Destinations. Blockchain Technology and Innovations in Business Processes 2020, 759 -767.
AMA StylePierluigi Vitale, Maria Palazzo, Agostino Vollero, Alfonso Siano, Pantea Foroudi. The Role of Igers in the Territorial Dynamics of Sustainable Tourism-Oriented Destinations. Blockchain Technology and Innovations in Business Processes. 2020; ():759-767.
Chicago/Turabian StylePierluigi Vitale; Maria Palazzo; Agostino Vollero; Alfonso Siano; Pantea Foroudi. 2020. "The Role of Igers in the Territorial Dynamics of Sustainable Tourism-Oriented Destinations." Blockchain Technology and Innovations in Business Processes , no. : 759-767.
As a result of the growth of the notions of collaborative consumption and sharing economy in the tourism industry, this paper applies social exchange theory to investigate how the Airbnb platform influences the Airbnb experience and authenticity, which might lead consumers to like Airbnb and influence their behavioural patterns. By recruiting 466 tourists who had stayed in Airbnb accommodation in Istanbul, Turkey via travel-related Telegram, Twitter, travel blogs, and Facebook groups, this study revealed the importance of the platform and its features in enhancing service attractiveness, perceived authenticity and experience. Furthermore, the results revealed that visitors’ experiences have an influence on Airbnb likability, where Airbnb likability influences their intention to re-visit and to recommend. Significant implications for tourism planning, management and researchers are highlighted.
Tugra Nazli Akarsu; Pantea Foroudi; Tc Melewar. What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context. International Journal of Hospitality Management 2020, 91, 102635 .
AMA StyleTugra Nazli Akarsu, Pantea Foroudi, Tc Melewar. What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context. International Journal of Hospitality Management. 2020; 91 ():102635.
Chicago/Turabian StyleTugra Nazli Akarsu; Pantea Foroudi; Tc Melewar. 2020. "What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context." International Journal of Hospitality Management 91, no. : 102635.
Despite all the benefits that customer relationship management (CRM) offers to companies, various studies show high rates of failure when implementing CRM schemes. This study aims to explain how CRM can capitalize on the notion of learning behavior from failures in order to improve the relationship building and innovation performance in high technology ventures.Questionnaire survey data were collected from 234 CEOs and General Managers from ICT firms based in Beijing, Shanghai and Hangzhou, China. Subsequently, both hierarchical linear regression and SEM was conducted to test the hypothesized relationships.Findings show that CRM positively affects both NPD and commitment to long-term relationships and confirm that learning behaviour from failure mediates the main effects of CRM, which consists of strategic and market orientation foci, in combination with internal marketing and knowledge management. Specifically, although all four aspects of CRM are important to NPD, knowledge management is of particular importance.
Bang Nguyen; Junsong Chen; Pantea Foroudi; Xiaoyu Yu; Cheng-Hao Steve Chen; Dorothy A. Yen. Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure. Journal of Strategic Marketing 2020, 1 -38.
AMA StyleBang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng-Hao Steve Chen, Dorothy A. Yen. Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure. Journal of Strategic Marketing. 2020; ():1-38.
Chicago/Turabian StyleBang Nguyen; Junsong Chen; Pantea Foroudi; Xiaoyu Yu; Cheng-Hao Steve Chen; Dorothy A. Yen. 2020. "Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure." Journal of Strategic Marketing , no. : 1-38.
This study aims to investigate if the visitors’ perception of corporate social responsibility influences both hotel brand positioning and intention to revisit. Furthermore, it examines the indirect impact of corporate social responsibility on hotel brand positioning and intention to revisit through other major factors (identification, satisfaction, and loyalty). In total, 348 valid questionnaires were collected from customers reserved a hotel room in the UK within the last six months at the time of this investigation. Structural equation modelling was conducted to advance insight into the various influences and relationships. The results showed that there is a significant direct relationship between CSR with hotel brand positioning and indirect relationship between CSR and intention to revisit through identification, loyalty. However, surprisingly there are no relationships between CSR with satisfaction and satisfaction with loyalty. This study contributes to the existing literature on CSR in hotel management by investigating the impact of the customers’ perception of a hotel’s CSR on both hotel brand positioning and customers’ intention to revisit. Moreover, this study also contributes to hotel management literature by investigating the indirect impact of identification, satisfaction, and loyalty on the relationship between CSR with hotel brand positioning and intention to revisit.
Morteza Akbari; Alireza Nazarian; Pantea Foroudi; Nader Seyyed Amiri; Elham Ezatabadipoor. How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit? Current Issues in Tourism 2020, 24, 1897 -1917.
AMA StyleMorteza Akbari, Alireza Nazarian, Pantea Foroudi, Nader Seyyed Amiri, Elham Ezatabadipoor. How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit? Current Issues in Tourism. 2020; 24 (13):1897-1917.
Chicago/Turabian StyleMorteza Akbari; Alireza Nazarian; Pantea Foroudi; Nader Seyyed Amiri; Elham Ezatabadipoor. 2020. "How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?" Current Issues in Tourism 24, no. 13: 1897-1917.
T.C. Melewar; Pantea Foroudi; Zhongqi Jin. Corporate branding, identity, image and reputation: Current and future trends, developments and challenges. Journal of Business Research 2020, 117, 672 -674.
AMA StyleT.C. Melewar, Pantea Foroudi, Zhongqi Jin. Corporate branding, identity, image and reputation: Current and future trends, developments and challenges. Journal of Business Research. 2020; 117 ():672-674.
Chicago/Turabian StyleT.C. Melewar; Pantea Foroudi; Zhongqi Jin. 2020. "Corporate branding, identity, image and reputation: Current and future trends, developments and challenges." Journal of Business Research 117, no. : 672-674.
The fragmentation in decision-making among different stakeholders severely influences the effectiveness of tourism promotion, in well-known destinations as well. Through the lens of Collaboration Theory, the paper empirically aims at exploring how an Integrated Marketing Communications (IMC) approach may be applied in a fragmented context of tourism with the objective of fostering collaboration between different players. Constructivist grounded theory is also employed to analyse interviews with tourism body stakeholders, organizations and other local government associations from the Amalfi coast region of Italy. The findings underpin the development of propositions presented not only for the purpose of guiding collaborative initiatives based on integrated communication’s principles, but also for encouraging/urging local stakeholders to attain the main benefits of creating and maintaining a multifaceted network of relationships; that network of relations could constitute an efficient way to overcome uncertainty in tourism. Thus, the present paper advances a multidimensional IMC approach in a tourism framework, supporting the need to help local stakeholders to overcome boundaries that hinder them from joining forces. This approach will allow them to attract tourist interest, build and sustain a co-developed place brand, and as a result strengthen community identity.
Maria Palazzo; Agostino Vollero; Alfonso Siano; Pantea Foroudi. From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast. Current Issues in Tourism 2020, 24, 567 -589.
AMA StyleMaria Palazzo, Agostino Vollero, Alfonso Siano, Pantea Foroudi. From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast. Current Issues in Tourism. 2020; 24 (4):567-589.
Chicago/Turabian StyleMaria Palazzo; Agostino Vollero; Alfonso Siano; Pantea Foroudi. 2020. "From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast." Current Issues in Tourism 24, no. 4: 567-589.
Pantea Foroudi; Charles Dennis; T.C. Melewar. Place/nation branding and marketing: Rethinking synergies and relations. Journal of Business Research 2020, 116, 595 -596.
AMA StylePantea Foroudi, Charles Dennis, T.C. Melewar. Place/nation branding and marketing: Rethinking synergies and relations. Journal of Business Research. 2020; 116 ():595-596.
Chicago/Turabian StylePantea Foroudi; Charles Dennis; T.C. Melewar. 2020. "Place/nation branding and marketing: Rethinking synergies and relations." Journal of Business Research 116, no. : 595-596.
Purpose This study aims to fill a gap in branding literature concerning the effect of corporate brand relationships on brand value through the case study method in a business-to-business (B2B) context. The objectives of this study can be framed in the following three questions: what are the main constituents of a corporate brand; how does a corporate brand generate tangible and intangible brand value for their business customers; and how do tangible and intangible brand benefits influence relationship initiation and management practices of the case companies? Design/methodology/approach The study adopts a qualitative multiple cases study design by using archival data and both in-depth telephone and online interviews with senior representatives of the case study companies to investigate corporate branding and associated issues in a B2B context. Findings From a managerial perspective, this study reveals that corporate business culture, brand relationships, products and corporate identity and personality as the main constituents of a corporate brand in a B2B context. The results show that a corporate brand can generate intangible and tangible brand value benefits for business customers. The findings also note the importance of brand value in enhancing relationship initiation. Originality/value The study contributes to the branding literature by developing a conceptual model that explains the development and role of the corporate brand in a B2B context with its associated value creation and brand management outcomes. The findings advance brand management literature on business relationships, which addresses a gap in B2B contexts rather than mainly about product brand management and value creation in business-to-consumer contexts.
Sena Ozdemir; Suraksha Gupta; Pantea Foroudi; Len Tiu Wright; Teck-Yong Eng. Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research: An International Journal 2020, 23, 627 -661.
AMA StyleSena Ozdemir, Suraksha Gupta, Pantea Foroudi, Len Tiu Wright, Teck-Yong Eng. Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research: An International Journal. 2020; 23 (4):627-661.
Chicago/Turabian StyleSena Ozdemir; Suraksha Gupta; Pantea Foroudi; Len Tiu Wright; Teck-Yong Eng. 2020. "Corporate branding and value creation for initiating and managing relationships in B2B markets." Qualitative Market Research: An International Journal 23, no. 4: 627-661.
This study aims to examine the impact of coupons, portal membership and peer-influence on consumer purchase and psychological actions, which is built on the theory of impulsiveness and the theory of dissonance. The study uses 2 × 2 × 2 (i.e. coupons, peer influence, complimentary coupons) factorial experimental design to investigate the proposed hypothetical model. The experiment was conducted with 364 participants. The study used a two-step structural equation modelling analysis to validate the proposed hypothetical model. The findings suggest that an increase in coupons can positively enhance the purchase actions and impulsiveness, which can later influence cognitive post purchase dissonance (CPPD) and affective post-purchase dissonance (APPD), as well as customers repurchase intention. It was also found that providing additional complimentary coupons reduces the effect of CPPD but not of the APPD. This study contributes to dissonance theory by adding APPD into the framework; moreover, the results on the coupons, memberships and peer influence will offer further insights to practitioners.
Janarthanan Balakrishnan; Pantea Foroudi; Yogesh K. Dwivedi. Does online retail coupons and memberships create favourable psychological disposition? Journal of Business Research 2020, 116, 229 -244.
AMA StyleJanarthanan Balakrishnan, Pantea Foroudi, Yogesh K. Dwivedi. Does online retail coupons and memberships create favourable psychological disposition? Journal of Business Research. 2020; 116 ():229-244.
Chicago/Turabian StyleJanarthanan Balakrishnan; Pantea Foroudi; Yogesh K. Dwivedi. 2020. "Does online retail coupons and memberships create favourable psychological disposition?" Journal of Business Research 116, no. : 229-244.
The MNC resellers are vastly competitive and capital-intensive. Based on the corporate brand orientation, the objective is to investigate how the individual dimensions of hotel industry’s brand orientation can improve a corporate experience and subsequently create superior hotel performance and retailer preferences. A model of the integration of the hotel industry’s brand orientation was tested in a survey conducted among MNC resellers from hospitality industry. Structural equation modelling was applied to gain insight into the various influences and relationships. The research makes two main contributions. It makes a theoretical contribution by classifying the integration of the hotel industry’s brand orientation for hospitality industry and from this extrapolate key suggestions for further study. The continuous evolution and economic influence of the hospitality industry require the application of innovative marketing practices.
Pantea Foroudi. Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation. International Journal of Hospitality Management 2020, 88, 102519 .
AMA StylePantea Foroudi. Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation. International Journal of Hospitality Management. 2020; 88 ():102519.
Chicago/Turabian StylePantea Foroudi. 2020. "Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation." International Journal of Hospitality Management 88, no. : 102519.
There is wide consensus that the brand experience literature (BEL) suffers from a deficit in conceptual works. This study argues that, for brand experience research to overcome its conceptual insipidity, it must re‐examine the core of its intellectual structure to rediscover what ‘an experience provided by brands’ truly implies. The purpose of this paper is to reconceptualize and present a future research framework for research into the concept of brand experience, by identifying both the core and peripheral sources of knowledge of the concept and its association with brand meaning. Through a bibliometric process covering 136 articles published between 2002 and 2018, resulting in a database of 2698 citations, this brand experience conceptual paper fills a critical research gap by providing the first full‐scale bibliometric study to date of the BEL, using a combination of high citation and co‐citation metrics. Based on this conceptual reorientation, a matrix for future development is presented, enabling the reader to visualize the scope and breadth of potential brand experience research horizons in areas relating to customer experience, consumer–brand relationship, online brand experience and sensory brand experience. The four approaches listed in the matrix – firm‐based, social constructionist, virtuality and embodiment – provide a roadmap for future brand experience research undertakings to explore the rich potential of experience evoked by brands.
Dongmei Zha; T.C. Melewar; Pantea Foroudi; Zhongqi Jin. An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction. International Journal of Management Reviews 2020, 22, 287 -317.
AMA StyleDongmei Zha, T.C. Melewar, Pantea Foroudi, Zhongqi Jin. An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction. International Journal of Management Reviews. 2020; 22 (3):287-317.
Chicago/Turabian StyleDongmei Zha; T.C. Melewar; Pantea Foroudi; Zhongqi Jin. 2020. "An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction." International Journal of Management Reviews 22, no. 3: 287-317.