Luiz is Assistant Professor in the Department of Tourism at Federal University of Rio Grande do Norte (UFRN), Brazil. He holds a PhD in Business Information Systems from Auckland University of Technology (AUT), New Zealand. Luiz is a researcher in the Brazilian National Council for Scientific and Technological Development (CNPq - Brazilian federal government organization) and director of Tourism Management Studies Research Lab (GESTUR) at UFRN. He is also a member of the following international and Brazilian associations in Tourism: International Federation for IT and Travel & Tourism (IFITT), ANPTUR, and ABRATUR. Luiz was a visiting scholar in the Department of Tourism and Hospitality at Bournemouth University (UK). His areas of interest include Information Technology and Communication (ICT) in Tourism, Smart Tourism, Social Media, and ICT adoption in Tourism.