Dr. Daphna Shwartz-Asher is a Research Associate at the Faculty of Education in Science and Technology at the Technion, Israel Institute of Technology and a Lecturer at Tel-Hai Academic College. During 2014-2017, Dr. Shwartz-Asher was a Visiting Research Associate at Rutgers Center for Information Management, Integration and Connectivity (CIMIC), studying social media in E-government context. Her Ph.D. was awarded by The Faculty of Management at Tel Aviv University. Her research interests are human behavior aspects in organizations facing new communication technologies and STEM career choices. She has experience in teaching undergraduate and graduate courses in the management discipline.