Research on Micro Small Medium Enterprises (MSME) has always been an exciting area of study because of its crucial role; however, it turns out that MSMEs have many problems. The problems, such as human resources and their abilities, are rarely discussed. MSMEs tend to be formed because of a compulsion to do so, whereas companies are created by opportunities; therefore, it is essential to include entrepreneur orientation and dynamic capability elements in making MSME performance models. This study used SEM analysis with 333 respondents spread across six provinces in Indonesia. The results showed that innovativeness, which is part of entrepreneur orientation, is critical in the formation of MSMEs’ performances. Moreover, based on the calculation of indirect effects, it revealed that innovativeness through marketing capabilities has a significant influence on the performance of MSMEs.

Various economic problems can be solved with good entrepreneurship. SMEs are part of entrepreneurship that plays an essential role in the economy, including reducing unemployment and improving a country's economy. Environmental conditions that are VUCA (Volatility, Uncertainty, Complexity, Ambiguity) make SMEs have obstacles such as lack of competence, capacity, knowledge and skills of SME actors to adapt in running a business. The ability of SMEs to be able to continue to run their business makes SMEs must have dynamic capabilities that come from internal and external SMEs. Therefore, the purpose of this paper is to review the relevant literature in determining the theories that can shape the dynamic capabilities of SMEs. Based on a literature review, this research generated the result that entrepreneurial orientation (internal) and social capital (external) is critical in developing SMEs' dynamic capability. Keywords: dynamic capability, entrepreneur orientation, literature review, small medium entrepreneur, social capital

Sangrai (Roasted) peanut is a typical product of the city of South Tangerang. There are hundreds of Sangrai peanut craftsmen producing tons of the peanuts each months. However, this product is not yet considered as an iconic food product of South Tangerang due to the lack of promotion and marketing by either the craftsmen or the sellers. The lack of trainings, workshops, and mentoring are several reasons why sangrai peanut craftsmen are still underdeveloped in the case of selling the product.Therefore, the program named improving marketing capability was carried out to improve the ability to market products digitally, using social media and e-commerce, and to make Sangrai peanuts better known to Indonesians as South Tangerang iconic product. The ultimate goal of this activity is to make Sangrai peanurs better known by Indonesians as the food icon of South Tangerang. Improving the marketing capability, especially in Keranggan ecotourism village was carried out in two steps, assisting and training. Assisting activity had been conducted three times, they are assistance in creating sales accounts in e-commerce, making logos, and creating promotional content for social media. On the other hand, the training activity was held in one day with the topic strategies and marketing techniques for Sangrai peanuts. From the implementation of the activities, several outputs were produced, including a new brand logo for package was produced, an e-commerce account which is ready to be used, and the handover supporting instruments for promotion and marketing the product. The logo has been registered to Intellectual Property Rights to avoid plagiarism. E-commerce account are created in Shopee and Tokopedia. The supporting tools are handed over including packaging presser, large cardboard boxes, and 200gram plastic packages. From these activities, we can conclude that the results of research regarding the production of Sangrai peanuts can be forwarder into a community service activity. The activity eventually can support the goal of Keranggan Ecotourism village to have Sangrai peanuts as its iconic foods.

Background: Micro and medium enterprises are the backbone of the economy, contributing more than fifty per cent of the GDP in various countries. However, many SMEs that are difficult to develop cannot even exist in a dynamic business climate. Purpose: Research is necessary to determine priority strategies for improving SMEs performance. Design/methodology/approach: This study used the AHP methodology, with respondents totaling five experts in their fields. The hierarchy in AHP analysis was divided into four levels: Objectives, Factors, Actors, and Alternatives.Findings/results: Based on the results of the analysis, the factors that played a role in the strategy of improving SMEs' performance were the Innovativeness factor, the actor that played the most significant role was SMEs, and the top priority strategy to improve SMEs' performance was to increase the innovative and proactive nature of SMEs through one-on-one mentoring.Conclusion: This comprehensive analysis reveals that fostering growth in SMEs necessitates a multifaceted approach. Cultivating a proactive and inventive mindset through personalized mentoring and encouraging the pursuit of new opportunities are crucial. Furthermore, enhancing adaptability by facilitating exposure to larger business ecosystems through company visits enables SMEs to remain agile and informed. Finally, strengthening digital marketing skills and ensuring product quality are paramount for successful implementation of growth strategies. These findings underscore the importance of a targeted yet diverse approach to empower SMEs, aligning perfectly with the overarching goal of bolstering their performance and ensuring their sustained success.Originality/value (State of the art): While existing literature acknowledges the importance of various factors in SME success, this research provides a novel contribution by: Utilizing AHP: This robust methodology allows for a structured and quantifiable prioritization of factors influencing SME performance, moving beyond descriptive analyses. Expert-Informed Insights: By incorporating the expertise of five field specialists, the study ensures practical relevance and nuanced understanding of the SME landscape. Focus on Proactive Innovation: The findings highlight the crucial role of fostering a proactive and inventive mindset among SME owners as a key driver of performance improvement. Keywords: AHP, MSME performance, SMEs performance, SME’s, priority strategies

Salah satu produk olahan kacang tanah yang cukup popular di Kota Tangerang Selatan adalah kacang sangrai.  Kacang tanah varietas lurik (Arachis Hypogaea L. ‘Lurik’ ) adalah kacang tanah unggul yang memiliki karakteristik berbeda dari  jenis kacang tanah pada umummnya dan berpotensi untuk dijadikan sebagai bahan baku pada agroindustri kacang sangrai di Kota Tangerang Selatan. Penelitian ini bertujuan untuk menganalisis teknoekonomi industri pengolahan kacang lurik sangrai. Metode penelitian yang digunakan adalah wawancara dan observasi, studi pustaka untuk mempelajari deskripsi produk, serta penelitian pengembangan industri kacang sangrai yang meliputi analisis produksi, analisis manajemen dan organisasi, analisis finansial, analisis sensitivitas, serta desain kemasan produk. Hasil penelitian diperoleh bahwa usaha kacang Lurik sangrai layak dijalankan dengan nilai investasi sebesar Rp520.095.000, biaya variabel Rp.1.638.128.668, kapasitas produksi 220 kemasan dengan netto 500 g, harga jual Rp. 29.908/kemasan, dan analisis usaha diperoleh nilai break even point 59.081/tahun, pay back period 1.23 tahun, net present value Rp. 1.097.788.068, net benefit cost ratio 1,34, internal rate of return 49,42%, dengan kapasitas produksi 405.594 kg per tahun, serta teknologi proses pengolahan kacang Lurik sangrai harus dilakukan sortasi bahan baku dan sortasi produk jadi agar menghasilkan produk kacang sangrai dengan karakteristik mutu yang baik. Â

Stres kerja merupakan masalah umum yang dihadapi oleh karyawan di berbagai industri. Masalah ini dapat menyebabkan dampak negatif pada kesehatan fisik dan mental, serta kinerja kerja. Oleh karena itu, makalah ini bertujuan untuk menganalisis tingkat stres kerja dan dampaknya terhadap kesehatan dan kinerja kerja karyawan. Beberapa faktor yang dapat menyebabkan stres kerja adalah beban kerja yang tinggi, lingkungan kerja yang tidak mendukung, tugas atau target yang tidak jelas, kurangnya dukungan, konflik nilai, kurangnya kontrol, tuntutan yang berlebihan, dan kurangnya penghargaan atau pengakuan. Dampak stres kerja pada kesehatan karyawan meliputi gangguan tidur, masalah pencernaan, gangguan kesehatan mental, peningkatan risiko penyakit jantung dan cedera kerja. Sedangkan dampak pada kinerja kerja meliputi penurunan produktivitas, peningkatan kesalahan, penurunan motivasi dan keterlibatan karyawan, serta peningkatan risiko absensi dan kecelakaan kerja. Untuk menganalisis tingkat stres kerja, beberapa metode yang dapat digunakan adalah survei atau wawancara langsung, observasi pola kerja, analisis data absensi dan produktivitas, dan konsultasi. Dengan memahami penyebab dan dampak stres kerja, pengusaha dapat mengambil tindakan pencegahan yang tepat dan memberikan dukungan kepada karyawan mereka, sehingga dapat meningkatkan kesehatan dan kinerja kerja secara keseluruhan