Siti Fatimahwati Musa

Dr. Siti Fatimahwati Musa


Research Focus & Metrics

Academic Career Length

18Years (2009-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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13 August 2021 in British Food Journal
Verified
Journal Article
Closed access
SMSiti Fatimahwati Musa
Siti Fatimahwati Musa
KBKhairul Hidayatullah Basir
Khairul Hidayatullah Basir
Purpose: The objectives of this paper are firstly to investigate the relationship between smart farming and sustainable development goal (SDG) 2 i.e. zero hunger. Secondly, the paper applies SWOT analysis to better understand the strengths, weaknesses, opportunities and threats of implementing smart farming in Southeast Asia (SEA). Finally, the paper provides research and practical implications for smart farming in SEA.Design/methodology/approach: This study applies SWOT analysis to evaluate the strengths, weaknesses, opportunities and threats of smart farming in SEA in its goal to achieve zero hunger. The SWOT analysis is performed by conducting a comprehensive review of past and relevant literature on smart farming and its relationship with SDG 2. The use of SWOT analysis provides a foundation to identify the desired future position, identifies existing issues and better informs leaders and policymakers on how to resolve the weaknesses and take advantage of the opportunities available.Findings: Smart farming has shown great promise in increasing food production sustainably whilst maintaining a high standard of food safety and quality. Smart farming offers a path towards achieving SDG 2 by providing innovative ways into a more profitable, resilient and green agri-food system. It is also found that a regional approach towards ensuring food security should be taken in SEA due to the dependency of the states on one another for the supply of food and agricultural products. For smart farming to take off in the region, a stronger government initiative is needed to encourage Science Technology Engineering and Mathematics (STEM) learning to equip the local workforce.Originality/value: This study contributes to the literature by highlighting the role of smart farming in achieving zero hunger. This may assist policymakers to understand the implications of adopting smart farming in the region when compared to other competing trade locations. In addition, this study uses SWOT analysis to evaluate internal and external factors which may assist in formulating strategies by allowing researchers to gain insights and to think of possible solutions for existing or potential problems.

1 January 2021 in Cogent Social Sciences
Verified
Journal Article
Open access
WCWei Lee Chin
Wei Lee Chin
SMSiti Fatimahwati Musa
Siti Fatimahwati Musa
The current Covid-19 pandemic has impacted tourism industry the hardest and has steered a total standstill in the multibillion industry, causing economic crisis globally. This paper attempts to assess the impacts and management strategies of agritourism in Brunei. Due to the constant evolvement of knowledge and management strategies during this unprecedented time, qualitative approach using semi-structured interviews was deemed appropriate for this research. This paper focuses on agritourism farms in Brunei during Covid-19 to study the implication and contingency plans to divert such crises. Findings from this study indicates that strategies employed by the Brunei agritourism farms were (1) the diversification of economic activities towards product innovation and agribusiness expansion to mitigate tourism revenue loss; (2) digital transformation such as, contact tracing app, the introduction of virtual tourism as well as the use of social media to promote agritourism as lower-risk tourism; (3) adaptive human resources strategy by encouraging community capacity building such as upskilling and training of local farmers to stimulate new agritourism skills and establish more future-ready workforce. The strategies adopted by the agritourism farms in Brunei could provide lessons to neighbouring countries and the ASEAN region to prepare for a crisis-resistant agritourism in the future.

28 September 2021 in International Journal of Asian Business and Information Management
Verified
Journal Article
Open access
PDF file
PIPg Siti Rozaidah Pg Hj Idris
Pg Siti Rozaidah Pg Hj Idris
SMSiti Fatimahwati Musa
Siti Fatimahwati Musa
WSWardah Hakimah Hj Sumardi
Wardah Hakimah Hj Sumardi
The purpose of this SWOT analysis study is to identify the strengths, weaknesses, opportunities and threats in incorporating the concept of Halal-Tayyiban alongside the Sustainable Development Goals (SDGs). Food and agricultural system are a common thread linking all the 17 SDGs hence this study will focus on the global food industry. The concept of Halal-Tayyiban (clean and pure), takes into account protection of health, food safety, animal rights, the environment, social justice and welfare in the food production, fair business practices and ethics. It is seen as a more comprehensive system that aims to accomplish international standards compliance, making it universally acceptable. Tayyiban therefore can be a selling point for businesses giving the Halal industry a long-term strategic advantage. This study also seeks to recommend strategies to leverage on the strengths and opportunities and resolve the weaknesses as well as overcoming the threats.

1 April 2020 in International Journal of Asian Business and Information Management
Verified
Journal Article
Open access
PDF file
SMSiti Fatimahwati Musa
Siti Fatimahwati Musa
DIDk Siti Rozaidah Pg Hj Idris
Dk Siti Rozaidah Pg Hj Idris
This study aims to investigate the issue of youth unemployment in Brunei by exploring the occupational aspirations of youth, the expectations of employers towards their employees, and the current policy initiatives of the government. The aspirations of youth were explored by conducting a series of focus groups among youths of different age groups and educational levels. The findings indicated that youths in Brunei preferred jobs that are prestigious, highly paid, stable, and are less likely to take risks. The expectations of employers, on the other hand, entailed a semi-structured interview to assess the employers' expectations for their current and/or prospective employees. The findings revealed that youths lack awareness on important employability skills that are critical for their entrance into and performance into the labour market. A majority of the employers attribute the lack of drive, entrepreneurial spirit, and awareness of the importance of leadership from an early age for employability and a need to strengthen collaborative development amongst the relevant agencies.

23 July 2021 in International Journal of Asian Business and Information Management
Verified
Journal Article
Open access
PDF file
SMSiti Fatimahwati Musa
Siti Fatimahwati Musa
KBKhairul Hidayatullah Basir
Khairul Hidayatullah Basir
ELEdna Luah
Edna Luah
This paper intends to explore the development of agriculture in to smart farming and how smart farming can contribute to the sustainable development goals. The paper focuses on how smart farming can be imparted in sustainable agriculture by analyzing the environmental, economic and social impact. This paper applied a systematic literature review technique to assess published academic literature on smart farming and sustainable agriculture in Southeast Asia. The review identified that smart farming can lead to less environmental damage, lower cost and higher productivity and has the potential to create decent jobs for the youth ultimately leading to a sustainable food system.

30 June 2021 in Pertanika Journal of Social Sciences and Humanities
Verified
Journal Article
Open access
SMSiti Fatimahwati Musa
Siti Fatimahwati Musa
DIDk Siti Rozaidah Pg Hj Idris
Dk Siti Rozaidah Pg Hj Idris
NHNur Bahiah Mohamed Haris
Nur Bahiah Mohamed Haris
This study uses the Theory of Planned Behaviour (TPB) to determine the factors influencing the intention of agriculture students in Universiti Putra Malaysia (UPM) to be involved in agribusiness. To meet the aim of this study, a Focus Group Discussion (FGD) was held among students from the Faculty of Agriculture, UPM. This method of qualitative data collection was utilized in order to gain an in-depth understanding of youth participation rates within the agriculture sector in Malaysia. A total of 20 students from UPM were involved in this study, most have had some amount of experience in entrepreneurship either formally or informally. Apart from personal factors and social norms, this study found that institutional factors, more specifically the way in which agricultural studies programs are set up, play an imperative role in influencing agropreneurial intention among students. A well-rounded, quality agropreneurship education that goes beyond theory-based learning, can in different ways positively influence the other determinants of agropreneurial intention thereby increasing agropreneurial intention. Efforts should be intensified to align agriculture education and training. Beyond trade-based learning, it should also focus on providing knowledge, technical skills, and attributes that young farmers need for their agropreneurship careers. At the tertiary level, learning should be multidisciplinary so that students can grasp and incorporate concepts pertaining to, for example, food sciences, risk management, or data analytics - that can help them be dynamic in navigating the growth of their agribusiness and potential pitfalls.