The release of winery wastewater (WW) into the environment, without proper treatment, can cause severe problems to freshwater quality and natural fauna and flora. Therefore, in this work a treatment process was studied, combining adsorption and thermocatalytic oxidation processes. In a more specific way, it optimized the combination of activated sodium bentonite (Na-Mt) and potassium persulfate (KPS)/sodium percarbonate (SPC) as oxidant agents. With the combination of best operational conditions of adsorption ([Na-Mt] = 5.0 g/L, pH = 3.0, V = 500 mL, agitation 350 rpm, T = 298 K, t = 24 h) and thermocatalytic oxidation processes (${\mathrm{S}}_2{\mathrm{O}}_8^{2-}$/H₂O₂ ratio = 1:0.25, ${\mathrm{S}}_2{\mathrm{O}}_8^{2-}$/H₂O₂ dosage = 0.1:0.025 (g/g), pH = 7.0, T = 343 K, agitation 350 rpm, t = 2 h), a total organic carbon, chemical oxygen demand and total polyphenols removal of 76.7, 81.4 and >99% was achieved, respectively. Finally, it was evaluated the effect of the treatment processes in the germination index (GI) of different plant seeds. A GI > 80% was achieved, showing a low phytotoxicity effect of the processes applied in the winery wastewater treatment.