This page has only limited features, please log in for full access.
Several studies have empirically explored the association between practices in sustainable tourism and their impact on tourism marketing. However, bibliometric studies that organize the production in this field are still scarce. The objective of this study is thus to provide a bibliometric analysis of research on sustainable practices in tourism related to marketing, identifying the state of the art, trends and other indicators, by monitoring the articles published on the Web of Science (WoS) platform. A sample of 694 materials was obtained. The data were processed and the results graphically illustrated using the VOSviewer software. The study analyzed the simultaneous occurrence of publications by year, keyword trends, cocitations, bibliographic coupling and analysis of coauthorship, countries and institutions, and indicates that the literature on tourism sustainability issues in the field of tourism marketing is growing at a quick pace; merely five papers accounted for more than 2193 citations, but there are several prolific authors. Of the 694 sources included in the review, the most important ones published 40.34% of the papers; Spain is the leading country in this topic. This research provides insight about the state of the art and identifies gaps and research opportunities in sustainability and tourism marketing.
William Cavalcante; Arnaldo Coelho; Cristela Bairrada. Sustainability and Tourism Marketing: A Bibliometric Analysis of Publications between 1997 and 2020 Using VOSviewer Software. Sustainability 2021, 13, 4987 .
AMA StyleWilliam Cavalcante, Arnaldo Coelho, Cristela Bairrada. Sustainability and Tourism Marketing: A Bibliometric Analysis of Publications between 1997 and 2020 Using VOSviewer Software. Sustainability. 2021; 13 (9):4987.
Chicago/Turabian StyleWilliam Cavalcante; Arnaldo Coelho; Cristela Bairrada. 2021. "Sustainability and Tourism Marketing: A Bibliometric Analysis of Publications between 1997 and 2020 Using VOSviewer Software." Sustainability 13, no. 9: 4987.
This study proposes to understand the impact of personal (health awareness and social influence) and moral (environmental concerns and animal welfare) antecedents on attitudes towards veganism and their effects on engagement with vegan products, along with their impact on purchase intention and word of mouth. Idealism is presented as a moderator of these proposed relationships. The study uses a structured questionnaire to gather data from two cross-sectional samples of 224 Portuguese and 356 Brazilian vegans collected from Facebook groups of vegans. Structural equation modelling is used to test the seven proposed hypotheses and the moderation effects. This research compares the influence of personal and moral determinants on veganism using idealism as a specific context to investigate their relationships, comparing Brazilian and Portuguese respondents and the effects of national cultures. Results show that attitudes towards veganism do not depend on personal causes, but rather on moral concerns. Motivations to reduce animal consumption, protect nature, and respect animal life seem to be guided by ethical principles.
Isabel Miguel; Arnaldo Coelho; Cristela Bairrada. Modelling Attitude towards Consumption of Vegan Products. Sustainability 2020, 13, 9 .
AMA StyleIsabel Miguel, Arnaldo Coelho, Cristela Bairrada. Modelling Attitude towards Consumption of Vegan Products. Sustainability. 2020; 13 (1):9.
Chicago/Turabian StyleIsabel Miguel; Arnaldo Coelho; Cristela Bairrada. 2020. "Modelling Attitude towards Consumption of Vegan Products." Sustainability 13, no. 1: 9.
Based on the perceptions of the citizens and tourists of the city of Coimbra, the main objective of this study is to analyze some drivers and consequences of the City Brand Equity (BE). This investigation is based on data collected from 202 citizens and 200 tourists. Results show that image, identity, attachment and satisfaction are the BE main drivers, and optimal distinctiveness showed its influence only for tourists. BE seems to impact WOM, commitment (citizens) and intention to return (tourists). This investigation innovates comparing these two samples of stakeholders and testing an adapted measure of BE, considering its effect in transferring the results from the marketing strategy to the desired outcomes that contribute to the city attractiveness.
Arnaldo Coelho; Cristela Bairrada; Lidia Simão; Cátia Barbosa. The Drivers of the City Brand Equity Comparing Citizens’ and Tourists’ Perceptions and Its Influence on the City Attractiveness: The Case of the City of Coimbra. International Journal of Hospitality & Tourism Administration 2020, 1 -27.
AMA StyleArnaldo Coelho, Cristela Bairrada, Lidia Simão, Cátia Barbosa. The Drivers of the City Brand Equity Comparing Citizens’ and Tourists’ Perceptions and Its Influence on the City Attractiveness: The Case of the City of Coimbra. International Journal of Hospitality & Tourism Administration. 2020; ():1-27.
Chicago/Turabian StyleArnaldo Coelho; Cristela Bairrada; Lidia Simão; Cátia Barbosa. 2020. "The Drivers of the City Brand Equity Comparing Citizens’ and Tourists’ Perceptions and Its Influence on the City Attractiveness: The Case of the City of Coimbra." International Journal of Hospitality & Tourism Administration , no. : 1-27.
Os afetos são relevantes para que os consumidores possam desenvolver relações próximas e especiais com as marcas. Nesse âmbito, esta pesquisa tem como objetivo principal compreender quais os antecedentes e consequentes da “Brand Sensuality” e do “Brand Affect” e testar o efeito moderador do género. Por meio da realização de um inquérito, obtiveram-se 234 respostas válidas (do sexo feminino e do sexo masculino). De forma a testar as 19 hipóteses de investigação propostas ao longo do modelo conceptual, recorreu-se ao modelo das equações estruturais. Este trabalho de investigação revelou o impacto positivo da “Brand Sensuality” sobre o “Brand Affect”, trazendo, assim, contributos essenciais para o universo das marcas. Os resultados devem ainda ser um estímulo para a investigação na área do marketing e do Branding, uma vez que, por meio do desenvolvimento dessa investigação, clarifica-se, em nível prático, o conceito de “Brand Sensuality”, muitas vezes, confundido e referenciado como “Brand Sense”. Por outro lado, desvendam-se alguns dos seus antecedentes e consequentes e consolidam-se os conceitos de “Brand Affect” e “Brand Sensuality”.
Carlos Daniel Vaz Nunes; Arnaldo Coelho; Cristela Maia Bairrada. BRAND SENSUALITY & BRAND AFFECT: OS SEUS ANTECEDENTES E CONSEQUENTES. Revista Gestão em Análise 2019, 8, 83 -101.
AMA StyleCarlos Daniel Vaz Nunes, Arnaldo Coelho, Cristela Maia Bairrada. BRAND SENSUALITY & BRAND AFFECT: OS SEUS ANTECEDENTES E CONSEQUENTES. Revista Gestão em Análise. 2019; 8 (3):83-101.
Chicago/Turabian StyleCarlos Daniel Vaz Nunes; Arnaldo Coelho; Cristela Maia Bairrada. 2019. "BRAND SENSUALITY & BRAND AFFECT: OS SEUS ANTECEDENTES E CONSEQUENTES." Revista Gestão em Análise 8, no. 3: 83-101.
Brand experience and brand personality have become two important theoretical constructs in the branding literature. However, research on the antecedents of these two constructs has been focused on intangible brand characteristics and qualities, underestimating the role of functional features. This study aims to overcome this gap by postulating that two key functional brand qualities, quality and innovativeness, help shape brand experience and personality, which, we ultimately predict, contribute to perceived value. Investments in quality and innovation have grown substantially, but how they materialize in benefits for customers and firms remains unclear. Accordingly, this study provides insights into how firms can engender the characteristics of their offer to build brands that are perceived by consumers as generating a valued brand experience and personality. The results from two samples provide broad support to the proposed model. Both brand quality and innovativeness contribute to brand experience and personality. Moreover, we observe that both brand experience and personality relate to perceived value. Finally, we also determined that brand personality and experience partially mediate the relationship between brand innovativeness and quality and perceived value. Hence, these results provide relevant implications for both theory and the practice of brand management.
Filipe J. F. Coelho; Cristela M. Bairrada; Arnaldo F. De Matos Coelho. Functional brand qualities and perceived value: The mediating role of brand experience and brand personality. Psychology & Marketing 2019, 37, 41 -55.
AMA StyleFilipe J. F. Coelho, Cristela M. Bairrada, Arnaldo F. De Matos Coelho. Functional brand qualities and perceived value: The mediating role of brand experience and brand personality. Psychology & Marketing. 2019; 37 (1):41-55.
Chicago/Turabian StyleFilipe J. F. Coelho; Cristela M. Bairrada; Arnaldo F. De Matos Coelho. 2019. "Functional brand qualities and perceived value: The mediating role of brand experience and brand personality." Psychology & Marketing 37, no. 1: 41-55.
PurposeThis paper aims to identify the impacts of brand communities on relational outcomes such as word-of-mouth, advocacy and loyalty through the mediating effects of brand love.Design/methodology/approachIn total, 510 valid questionnaires were collected from Portuguese consumers. Structural equation modeling was used to test the proposed hypotheses.FindingsThis investigation shows how brand communities may contribute to reinforce the bonds between brands and customers by introducing love in these relationships. The results of this study show that the identification dimension of brand communities has an important effect on brand love, word-of-mouth, advocacy and brand loyalty. Building on the foundations of previous studies, this research also highlights the role of brand love on word-of-mouth, brand advocacy and brand loyalty and the impact of brand loyalty on word-of-mouth, brand advocacy and brand loyalty.Originality/valueThis investigation makes two major contributions: first, investigating the impacts of brand communities, and second, using the mediating effects of brand love on relational outcomes.
Arnaldo Coelho; Cristela Bairrada; Filipa Peres. Brand communities’ relational outcomes, through brand love. Journal of Product & Brand Management 2019, 28, 154 -165.
AMA StyleArnaldo Coelho, Cristela Bairrada, Filipa Peres. Brand communities’ relational outcomes, through brand love. Journal of Product & Brand Management. 2019; 28 (2):154-165.
Chicago/Turabian StyleArnaldo Coelho; Cristela Bairrada; Filipa Peres. 2019. "Brand communities’ relational outcomes, through brand love." Journal of Product & Brand Management 28, no. 2: 154-165.
Purpose The purpose of this paper is to analyze the influences of brand personality on consumer behavior, with a special emphasis on the brand love construct. The aim is to expand upon existing literature in the field of branding, investigating the relationship between brand love and brand personality through experiential approaches to consumer behavior. Design/methodology/approach The conceptual model and the analysis of related hypotheses were based on a sample of 478 Portuguese clothing brand consumers. The data were collected using an online survey and the data analysis was done using the structural equations modeling. Findings The results show that brand personality has a positive and significant impact on brand love, resistance to negative information and self-disclosure and brand love has a positive and significant impact on brand loyalty, word-of-mouth, resistance to negative information, willingness to pay more, self-disclosure and active engagement. Research limitations/implications This study has some methodological limitation affecting its potential contributions. This investigation has a cross-sectional nature and only tested a few variables as consequences of brand personality. Practical implications This investigation provides evidence of the major impacts of both brand personality and brand love, showing how they combine to boost relevant outcomes like brand loyalty, WOW, willingness to pay more, resistance to negative information, self-disclosure or active engagement. Originality/value The originality of this research is related to three fundamental aspects: it is the first time the relationship between brand personality and brand love is tested using second-order modeling to capture the combined effects of all dimensions of brand personality; the influence of brand personality is usually related to attitudes (e.g. word-of-mouth, willingness to pay more, etc.) and not with feelings, such as love, the most powerful feeling that can be established between two people or between a person and a brand (in the case of brand love); and the authors tested brand love by linking brand personality and some traditional relational outcomes under the assumption that brand love can strengthen such relationships.
Cristela Maia Bairrada; Arnaldo Coelho; Viktoriya Lizanets. The impact of brand personality on consumer behavior: the role of brand love. Journal of Fashion Marketing and Management: An International Journal 2019, 23, 30 -47.
AMA StyleCristela Maia Bairrada, Arnaldo Coelho, Viktoriya Lizanets. The impact of brand personality on consumer behavior: the role of brand love. Journal of Fashion Marketing and Management: An International Journal. 2019; 23 (1):30-47.
Chicago/Turabian StyleCristela Maia Bairrada; Arnaldo Coelho; Viktoriya Lizanets. 2019. "The impact of brand personality on consumer behavior: the role of brand love." Journal of Fashion Marketing and Management: An International Journal 23, no. 1: 30-47.
Purpose Brand love is associated with consumer behaviours that are key for organisational performance. However, research on the antecedents of brand love is sparse. The current research draws on the information processing model as well as on the experiential approaches to consumer behaviour to develop a model comprising a novel set of antecedents. Design/methodology/approach To test the research hypotheses, we resort to two samples, which implied the collection of usable 1,018 questionnaires. For hypotheses testing, we resort to structural equation modelling. Findings Both functional constructs as well as more symbolic/emotional ones are positively associated with brand love. In addition, constructs with a more functional nature tend to have an indirect effect on brand love, whereas constructs with a higher level of abstraction tend to mediate the effects of more specific brand qualities. Finally, brand love is related with important outcomes, including loyalty, word of mouth and willingness to pay a premium price. Research/limitations implications This research has a cross-sectional nature. Moreover, we rely on a single informant, but the procedural remedies as well as the statistical tests we conducted suggest that common method variance is not a concern. Practical implications The findings suggest that managers should emphasise both functional as well as emotional/symbolic aspects to strengthen the links between brands and consumers, which will be beneficial for both sides. Originality/value This study is the first to investigate the relationship between a number of symbolic and functional brand aspects and the development of brand love feelings.
Cristela Maia Bairrada; Filipe Coelho; Arnaldo Coelho. Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities. European Journal of Marketing 2018, 52, 656 -682.
AMA StyleCristela Maia Bairrada, Filipe Coelho, Arnaldo Coelho. Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities. European Journal of Marketing. 2018; 52 (3/4):656-682.
Chicago/Turabian StyleCristela Maia Bairrada; Filipe Coelho; Arnaldo Coelho. 2018. "Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities." European Journal of Marketing 52, no. 3/4: 656-682.