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A sizeable body of literature reveals a strong relationship between mode choice and health status. Therefore, society would benefit from travel if transportation and urban planners motivated more individuals to satisfy their desire for travel by active transportation rather than motorized transportation. Despite rich existing literature about the relations between the built environment and travel, we still need to address some research gaps in explaining travel mode choice. As a shortcoming, identifying and measuring the primary motivations for trips, and then incorporating such motivations into travel mode choice modelling, has received less attention in previous research. In this regard the current paper follows two main goals. It aims to differentiate between trips by determining the main utility of travelers and then analyzes the impact of the built environment measurements and subjective attributes on mode choice decision. Using data from a survey of 515 participants who reside in Isfahan, Iran, we conducted a series of binary logistic models to explore how the built environment influences mode choice decisions for different trips, controlling for socio-economics and subjective attributes. The results show that the number of hedonic trips were sizably more than utilitarian trips. It was found that travel mode choice for utilitarian and hedonic trips is influenced by travel habits and subjective attitudes, but the built environment also matters. Specifically, two built environment characteristics, including density and diversity, can substitute walking/cycling for driving for utilitarian trips. In addition, car use for hedonic trips is not influenced by built environment measurements. It seems that the utility and desire of hedonic driving depends on mode of travel. It is concluded that driving and walking/biking for hedonic and utilitarian trips are not single behaviors and differentiating between trips according to their main utility and considering both objective and subjective attributes helps urban and transportation planners prescribe appropriate spatial and nonspatial strategies to encourage walking/biking.
Enayat Mirzaei; Dominique Mignot. An Empirical Analysis of Mode Choice Decision for Utilitarian and Hedonic Trips: Evidence from Iran. Sustainability 2021, 13, 6896 .
AMA StyleEnayat Mirzaei, Dominique Mignot. An Empirical Analysis of Mode Choice Decision for Utilitarian and Hedonic Trips: Evidence from Iran. Sustainability. 2021; 13 (12):6896.
Chicago/Turabian StyleEnayat Mirzaei; Dominique Mignot. 2021. "An Empirical Analysis of Mode Choice Decision for Utilitarian and Hedonic Trips: Evidence from Iran." Sustainability 13, no. 12: 6896.
A growing number of researchers have investigated the role of key factors that affect transport mode choice. Scant studies, however, have tried to incorporate the built environment factors at origin and destination, weather condition, departure time, and different trip purposes into mode choice models. To address these shortcomings, we developed four multinomial logit (MNL) models to analyze travel mode choice decision for different purposes in the context of a developing country, Iran. Travel data drawn from household travel survey conducted by Isfahan Municipality in 2015 and weather parameters were retrieved from five stations located inside the city. The results of models reveal some important insights. While entropy index and average block size strongly influence transport mode decisions, other built environment factors have weak associations with transport modes. Further, low temperature and low relative humidity decrease the probability of transit, motorcycle and bicycle usage over automobile. The impact of weather condition on discretionary trips is stronger than that of work trips. Apart from mentioned variables, socio-demographic characteristics and departure time of travel are other important variables. Findings of this paper indicate that nonphysical strategies in tandem with land use policies should be considered based on local condition.
Enayat Mirzaei; Reza Kheyroddin; Dominique Mignot. Exploring the effect of the built environment, weather condition and departure time of travel on mode choice decision for different travel purposes: Evidence from Isfahan, Iran. Case Studies on Transport Policy 2021, 1 .
AMA StyleEnayat Mirzaei, Reza Kheyroddin, Dominique Mignot. Exploring the effect of the built environment, weather condition and departure time of travel on mode choice decision for different travel purposes: Evidence from Isfahan, Iran. Case Studies on Transport Policy. 2021; ():1.
Chicago/Turabian StyleEnayat Mirzaei; Reza Kheyroddin; Dominique Mignot. 2021. "Exploring the effect of the built environment, weather condition and departure time of travel on mode choice decision for different travel purposes: Evidence from Isfahan, Iran." Case Studies on Transport Policy , no. : 1.