Syed Hassan Raza is Ph.D. in Communication (Minor: International Advertising & Cross-Cultural Communication) from School of Multimedia Technology and Communication, Universiti Utara Malaysia. He is an associate professor in the School of Media and Communication, Taylor's University, Malaysia. He does research in advertising, marketing communication, health communication, cross-cultural communication, new media, and journalism. He has published in international peer-reviewed journals, including Web of Science and Scopus indexed journals such as the Journal of Islamic Marketing, Journal of Promotion Management, The Bottom Line, the Journal of Creative Communications and the Journal of Asian Pacific Communication. He also reviewed for reputed journals such as Psychological Reports, Journal of Health Promotion, etc.