Dr Yannis Markoulidakis, received his Dipl.-Ing. & PhD degrees in Electrical Engineering from the National Technical University of Athens, Greece in 1990 and 1994 respectively. During 1990-1998 he worked as a senior research engineer in NTUA (Telecommunications Laboratory) and on 1998 he joined Vodafone Greece. In the period 2000-2009 he has been Head of Technology Strategic Planning-R&D Department and member of Vodafone Group R&D Management Team. In 2009-2016 he held various managerial positions including Commercial Strategy Senior Manager, Products & Services Senior Manager and Customer Experience Leadership Senior Manager. Since 2016 Dr Markoulidakis is collaborating with innovative SMEs for the commercialization of innovative ideas. Dr Markoulidakis has a broad experience both in R&D projects in the areas of telecommunications, Information Technology, product development (agile, scrum methodologies), commercial strategy and customer experience. He has >75 publications in scientific journals and conferences, invited presentations to conferences and filed 7 patents. Moreover, Dr Markoulidakis has been acting as a reviewer for scientific journals and numerous of EU framework programs.