The development of functional foods is key to promoting a healthy diet and preventing certain diseases. This study aims to examine several key factors that affect consumer attitude and intention with respect to purchasing functional foods in an emerging market economy. A research model was developed by extension of the Theory of Reasoned Action (TRA), and then validated through obtaining data from 596 Vietnamese consumers who were interested in functional yogurts using an interviewer-administered questionnaire. Multivariate data analysis reveals that while health consciousness and subjective norm significantly enhance consumers’ attitudes towards purchasing functional yogurts, perceived price of functional yogurts exerts a negative impact on such attitudes. Moreover, subjective norm and attitude appear to be key predictors of consumers’ intentions to buy functional yogurts. These findings extend the extant literature relating to functional food purchase and consumption in emerging markets, and they have several important practical implications for functional yogurt manufacturers, retailers, and policymakers. A major implication is that education and communication programs that aim at increasing consumers’ health consciousness and their awareness of functional foods’ health benefits play an integral role in the success of functional food products such as functional yogurts. Research limitations and future research directions are also presented.

Purpose: Facial recognition payment (FRP) has been recently introduced as a new cashless payment method in retail store context. Anchored on information systems and consumer theories, this research aims to investigate the key antecedents and outcomes of consumer attitudes toward this innovative payment method. Design/methodology/approach: This research used a survey method to obtain data from 795 consumers at retail stores in China. The data were then analyzed by different statistical methods, including descriptive statistics, reliability analysis and structural equation modeling. Findings: Results show that perceived usefulness, perceived ease of use and perceived innovativeness positively affect consumer attitudes toward FRP, while perceived risk negatively impacts such attitudes. In addition, consumer attitudes enhance store satisfaction, and hedonic shopping value plays a mediating role in this relationship. Practical implications: This study encourages retailers to adopt FRP that can enhance consumer hedonic shopping value and satisfaction. Originality/value: This study contributes to the literature by explaining both the antecedents and the outcomes of consumer attitudes toward FRP in retail context. The study also provides fresh insights into how such attitudes can improve consumers' shopping values and satisfaction in an emerging market.

Currently, the transition to a circular economy is becoming a development trend of many countries around the world to cope with climate change and reduce carbon emissions. Vietnam is also one of the countries in the process of taking steps to transition to a circular economy. However, to make a successful transition to a circular economy, citizen participation is essential. Thus, the question is, are people ready to participate in the circular economy? Therefore, this study surveyed 431 people regarding their willingness to participate in the circular economy based on the theory of planned behavior and the structural equation model. The results of empirical research have shown that the factors attention to the environment, and attitude towards intention are the factors that have a strong impact on willingness to participate in the circular economy. Based on the given influencing factors, the authors make some policy suggestions for the Vietnamese government in the transition to a circular economy.

From 1990 to 2019, Vietnam entered a period of economic growth, attracting foreign investment. However, during this period, CO₂ emissions also increased significantly. This paper will examine the short- and long-term relations of Vietnam’s relationship among FDI, economic growth, and CO₂ emissions based on the data on CO₂, GDP, and FDI of Vietnam in 1990–2019. This article uses the VECM model to test the effect among variables. Research results identify an impact and causal correlation among CO₂ emissions and economic growth and foreign direct investment in Vietnam. Research results show a long-term relationship between CO₂ emissions, GDP, and FDI. The authors did not find a short-run relationship between the above variables. Assessing impacts of CO₂ emissions on economic growth and foreign direct investment will help policymakers make reasonable policies to balance the increase in foreign investment capital and economic growth and reduce CO₂ to achieve the commitment in COP26.

Over the past twenty years, customer experience has attracted the attention of researchers and business executives. For the hotel service industry, understanding customer experience becomes a necessity, as it is one of the top goals for hotel survival. With the development of e-commerce and the globalized hotel industry, customers are easily shared on online booking sites, making hotel managers work harder to design a good customer experience management plan. This chapter proposes an approach to analyzing data from customers' online reviews with their experiences to understand their emotional and psychological states after using Vietnamese hotel services. The Python language is used for statistical analysis of these data, and the Vander library measures customers' positive and negative views after the hotel service experience. The results show that most customers are satisfied with Vietnamese hotel services, and less than 10% are dissatisfied with aspects such as staff, price, check-in, and location.

This research aims to investigate the factors that impact the participation of companies in Vietnam's Manufacturing and Processing sector in the Global Value Chain (GVC). We employ panel data analysis with a dataset of 387,994 observations from 107,125 enterprises in this industry spanning 2011-2020. Both Ordinary Least Squares (OLS) and Generalized Moment Method (GMM) are used to assess the factors affecting the industry's GVC engagement. The Arellano-Bond test checks for autoregressive processes of order one (AR(1)) or order two (AR(2)) in the model to see if the idiosyncratic error term exhibits serial correlation. The Sargan test checks for over-identifying restrictions in the statistical model. The results reveal that the ratio of large enterprises" exerts the most significant positive influence on the participation of Vietnamese enterprises in the GVCs, closely followed by "Institutional and policy environment." Conversely, HHI, TFP, and GDP growth rates show significant negative impacts. For Foreign Direct Investment (FDI), horizontal spillovers are positive and statistically significant. However, significant results also show a negative coefficient in the Backward GVC and a positive one in the Forward GVC. From these findings, we point out some important policy implications: (1) the government should strengthen favorable conditions for the participation of large enterprises and leading SMEs; (2) It is necessary to improve the institutional and policy environment and refine policies to attract FDI, especially with a focus on promoting forward linkages to facilitate greater engagement of the enterprises in the GVCs.