This manifesto, discussed by 20 scholars, representing diverse lines of creativity research, marks a conceptual shift within the field. Socio‐cultural approaches have made substantial contributions to the concept of creativity over recent decades and today can provide a set of propositions to guide our understanding of past research and to generate new directions of inquiry and practice. These propositions are urgently needed in response to the transition from the Information Society to the Post‐Information Society. Through the propositions outlined here, we aim to build common ground and invite the community of creativity researchers and practitioners to reflect up, study, and cultivate creativity as a socio‐cultural phenomenon.

This article reviews developmental studies of creativity in children and adolescents with a focus on “peaks” and “slumps” that have often been described in the literature. The irregularity of the development of creativity is interpreted in light of conceptual and measurement issues and with regard to the interaction between individual-level resources, task-specific demands, and environmental influences, resulting in apparent individual differences in the development of creativity. The need for longitudinal designs, multidimensional and multi-domain assessment of creative potential limiting the contribution of task-specific factors is outlined and discussed as an important direction for developmental research on creativity.

Despite six decades of creative cognition research, measures of creative ideation have heavily relied on divergent thinking tasks, which still suffer from conceptual, design, and psychometric shortcomings. These shortcomings have greatly impeded the accurate study of creative ideation, its dynamics, development, and integration as part of a comprehensive psychological assessment. After a brief overview of the historical and current anchoring of creative ideation measurement, overlooked challenges in its most common operationalization (i.e., divergent thinking tasks framework) are discussed. They include (1) the reliance on a single stimulus as a starting point of the creative ideation process (stimulus-dependency), (2) the analysis of response quality based on a varying number of observations across test-takers (fluency-dependency), and (3) the production of “static” cumulative performance indicators. Inspired from an emerging line of work from the field of cognitive neuroscience of creativity, this paper introduces a new assessment framework referred to as “Multi-Trial Creative Ideation” (MTCI). This framework shifts the current measurement paradigm by (1) offering a variety of stimuli presented in a well-defined set of ideation “trials,” (2) reinterprets the concept of ideational fluency using a time-analysis of idea generation, and (3) captures individual dynamics in the ideation process (e.g., modeling the effort-time required to reach a response of maximal uncommonness) while controlling for stimulus-specific sources of variation. Advantages of the MTCI framework over the classic divergent thinking paradigm are discussed in light of current directions in the field of creativity research.