Laura Martínez-Carrasco has been a senior lecturer at the University Miguel Hernández in Spain since 1999, where she has taught Marketing and Agricultural Economy for more than 20 years. She received her PhD in Agricultural Economics from Miguel Hernández University in 2002. Dr. Martínez-Carrasco’s academic interests are in agri-food markets and rural development. She has been involved in different research projects studying consumer and producer decision-making towards agri-food products (such as organic, fair trade, local food, traditional varieties). She has published numerous papers in national and international journals, (Food Policy, British Food Journal, Food Quality and Preference, Renewable Agriculture and Food Systems Spanish Journal of Agricultural Research, etc.) and she is a reviser for different JCR Journals. She is a member of the Spanish Association of Agricultural Economists and the Spanish Association of Organic Agriculture.