The study investigates the transition process and core principles of a green economy. At a global level, green growth represents the essence of a green economy. In this context, the process of restructuring the market economy and transitioning toward a green economy implies continuous efforts and interdependence since it cannot be achieved in isolation. The model of restructuring economic activities to the specificity of a green economy addresses the interdependent pillars of sustainable development: environmental concerns; renewable energy; low carbon levels. Nevertheless, the green economy model that is applied to advanced economies cannot be implemented to low-income economies because of development gaps. Moreover, emerging economies also have other goals and priorities that demand changes into the green economy model of advanced economies.

The hotel market has become extremely competitive over the past years. Hotels try to differentiate themselves through their services and facilities. To make the best choice when searching for accommodation, guests increasingly use rating systems of booking sites. Using an ordered logit model (OLM), we identify, in our study, a sample that comprises of 635 hotels from Romania. These are the hotel facilities that significantly influence customer review scores (as an expression of customer satisfaction) on booking.com, the most widespread rating system. We also identify whether their impact on intervals of satisfaction levels vary. Some explanatory variables invalidate the Brant test for proportional odds assumption. Thus, for the final estimates, we use a generalized ordered logit model (GOLOGIT). The results show that food-related facilities, restaurants, and complimentary breakfasts, are very significant for customer ratings. Relevant hotel common facilities are the pool and parking spaces, while for the room—the flat-screen TV. It is interesting to note the negative influence of pets, which seem to disturb other tourists. In the sustainability category, only facilities for disabled people and electric vehicle charging stations are relevant.

In recent years, sustainability has become a concept brought more and more frequently to the attention of consumers. European directives and legislation in force regulate the sustainable behavior of retailers, mentioning the changes they must include in the company's vision, respectively the facilities they must implement to encourage consumers to recycle. Starting from these considerations, the article focuses on the importance of the 3 R's – Reuse, Recycle, Reduce and how these concepts are implemented in consumer behavior. From a practical perspective, the research analyzes the sustainable behavior of Generation Z, starting from the premise that this cohort shows a greater interest in protecting the environment. The results of the research provide information regarding the interest in the recycling process undertaken by young people, as well as aspects related to the motivations underlying this action or the places where it takes place. Thus, we will be able to observe whether the workplace, college, or reference group exerts a greater influence on recycling behavior. At the same time, the article aims to identify the measures that retailers adopt to encourage consumers to recycle. The research results allow the identification of solutions that can be adopted by retailers to optimize the recycling process.

This paper focuses on the understanding of experience marketing in a higher education context and also on its implications on students’ loyalty. Therefore, the article explores the most significant determinants of students’ experience, such teaching process, administrative service, courses content, library, accommodation, eating spaces and medical services, university’s space and campus’s facilities, university’s reputation and the provided career prospects. The research aims to outline the importance of analysing students’ experience in the increasingly competitive market of educational services and also to provide a sustainable basis for the Romanian higher education improvement. In its last section, the objective of the research is to measure the student’s loyalty towards the university and also the experience’s impact on their loyalty. The originality of this study consist in the authors attempt to design a student’s total experience survey, this paper being between the first ones analysing this topic in Romania.

Religious conversion is a multifaceted phenomenon that has captivated scholars, theologians, and social scientists alike. With the aim of delineating and comprehending the variables associated with personal and social transformation, this paper employed an exploratory quantitative inquiry within a sample of participants affiliated with a Protestant church, chosen for its relevance to analogous experiences within worldwide congregations. The findings present antecedent factors that exert a favorable influence on the conversion process of parishioners, establishing a pronounced correlation between overall satisfaction and perceived benefits observed among regular church attendants. Antecedents to religious conversion are deeply rooted in a complex interplay of personal and social factors. Conversion paths are shaped by existential questioning, crises, or a search for meaning, with key roles played by social factors such as family, peers, and exposure to belief systems through preacher pressure. The benefits of religious conversion are equally multifaceted and can encompass various dimensions of an individual’s life. Spirituality often becomes a source of solace and resilience, helping individuals navigate adversity. On the emotional level, conversion may provide a sense of belonging, inner peace, and a framework for understanding the world and life’s challenges. Adopting a new faith enhances community support and is influenced by cultural and entertainment experiences, contributing to the decision to convert. However, understanding the antecedents and benefits of religious conversion offers valuable insights into the dynamics of faith and human transformation under the global challenges and guidance for religious marketing in the religious postmodern pluralism era. Further research is essential to examine the diverse experiences of religious conversion and their long-term impacts on well-being and societal cohesion, ultimately concluding that it is a multifaceted process influenced by numerous antecedents.