Purpose: The European Journal of Marketing was created in 1967. In 2017, the journal celebrates its 50th anniversary. Therefore, the purpose of this study is to present a bibliometric overview of the leading trends of the journal during this period. Design/methodology/approach: This work uses the Scopus database to analyse the most productive authors, institutions and countries, as well as the most cited papers and the citing articles. The investigation uses bibliometric indicators to represent the bibliographic data, including the total number of publications and citations between 1967 and 2017. Additionally, the article also develops a graphical visualization of the bibliographic material by using the visualization of similarities viewer software to map journals, keywords and institutions with bibliographic coupling and co-citation analysis. Findings: British authors and institutions are the most productive in the journal, although Australians’ are growing significantly the number of papers published. Continental European institutions are also increasing the number of publications, but they are still far from reaching the British contribution so far. In the mid-term, however, these zone’s authors and institutions, especially those from big European countries like France, Germany, Italy and Spain, should reach a closer performance to British ones; more as less long, historic, but more recent periods of analysis are considered. Practical implications: This article is useful for any reader of this journal to understand questions such as papers’ European Journal of Marketing-related scientific productivity in terms of, for instance, contributors/authors, institutions and countries, or the main sources used to back them. Originality/value: This is the first comprehensive article offering a general overview of the leading trends and researchers of the journal over its history.

Purpose: The aim of this study is to reveal the contribution that Journal of Business & Industrial Marketing has to scientific research and its most influential thematic work in B-to-B since its beginning in 1986 until 2015, in commemoration of the 30th anniversary. Design/methodology/approach: The paper begins with a qualitative introduction: the emergence of the magazine, its origins, editorial and positioning. Subsequently, it is based on bibliometric methodologies to develop quantitative analysis. The distribution of annual publications is analyzed, the most cited papers, the keywords that are mostly used, the influence on the publishing industry and authors, universities and the countries that have the most publications. Findings: The predominant role of the USA at all levels is highlighted. It also highlights the presence (given its size and population) of the countries of Northern Europe. There is great interest in appreciating the evolution of the number of publications that are always increasing which demonstrates the growing and sustained interest in these types of articles, with certain times of retreat (often coincide with economic crisis). Research limitations/implications: The Scopus database gives one unit to each author, university or country involved in the paper, without distinguishing whether it was one or more authors in the study. Therefore, this may bring some deviations in the analysis. However, the study considers some figures with fractional counting to partially solve these limitations. Practical implications: After observing the different perspectives of the journal’s production, it allows to give an objective view of the evolution that the Journal of Business & Industrial Marketing has had in the past 30 years. Originality/value: It is part of the trend that several journals (Journal of Marketing, Journal of Public Policy & Marketing, Journal of Marketing Research, Journal of Business Research) made special sections to show progress and contribution of these journals to scientific research.

Interest in the role of marketing has grown in recent decades due to its impact in brand value, value creation for customers, profitability of customer base, and organizational results. The paper shows an overall view on marketing research to explore the development of research trends, showing the high-frequency keywords at different time periods. Using bibliometric methods, the research analyzes publications between 1990 and 2017 found in the Web of Science and Scopus databases. The paper shows the evolution of keywords to reveal emerging topics as demonstrated in the connections network which includes “advertising,” “consumer behavior,” “trust,” “innovation,” and “customer satisfaction.”

Our study aims to give a global perspective regarding scientific research on retailing for the 1990–2014 period. The research shows a knowledge-domain-map that identifies the collaboration networks between authors and the links between journals. This was conducted through a bibliometric study that can be viewed with Visualization of similarities (VOS) viewer software. The results show that the Journal of Retailing and Management Science is the current leader in the field. In addition, Morgan and Hunt’s (1994) article in the Journal of Marketing is the most cited source to date.

Purpose: The purpose of this paper is to present a general overview of the most influential countries according to their scientific contributions in marketing for the 1990–2014 period. In this bibliometric-based research, the authors generate a ranking of the 50 most influential nations according to the H-index and citations per paper, co-authorship, citation analysis and bibliographic coupling. The study provides a map that identifies the networks of researchers between countries. Design/methodology/approach: The method used is bibliometric analysis. The relevant research in marketing was extracted from Web of Science Database Core Collection, during the 1990–2014 period; 29,947 published articles in 50 countries were obtained. The investigation used: H-index as the first criterion in creating the country ranking, number of articles (TP) as a proxy for the productivity of each country, the average citation per article (C/P) and the number of citations (TC) to express the influence of a country’s articles. In addition, the study adopts VOSviewer software to identify the collaboration networks of researchers between countries and the links between countries. Findings: The results reveal a general level that 54 percent of countries have a category H-index greater than 20. In turn, the authors see a steady increase in the number of publications over the five-year periods. The first ten countries account for over 80 percent of all publications of the sample. The USA is presented here as the leader in all indicators and highlights the important role that China has been developing. Research limitations/implications: Several limitations of the study result from the use of the Web of Science database. For example, each journal, author, university and/or country involved in a specific paper is considered a single unit. Therefore, in research papers with more than one author or with authors from different universities and/or countries, only the lead author is considered in the analysis. In addition, the study does not include new trends in publications between 2014 and 2018. However, there are other databases that could have been used such as: Scopus, Google Scholar, among others. Practical implications: The findings are relevant for students, academics, organizations and governments, which may use this information for decision making on future research, identifying countries concerning the area and their relationships. Originality/value: This paper shows progress and contribution of the most influential countries according to their scientific contribution in marketing during the period 1990–2014. This research is relevant because until now there has been no study with the sole purpose of ranking countries according to their marketing publications. In this sense, the study is useful to academics, publishers, educational institutions or other interested in marketing. The study provides a knowledge domain map that identifies the collaboration networks of researchers between countries and the links between countries.