Eggo Ulphard Thoden van Velzen is a 56 year old Dutchman that studied chemistry in Utrecht and Enschede, worked for one year as a post-doc in Sydney and ever since at Wageningen Food & Biobased Research; a technological contract research organisation. Up to about 2008 the focus of the contract research was to extend the shelf life of perishable foods with advanced packaging solutions and hence avoid food loss. From 2008 on the focus shifted towards the mechanical recycling of packaging waste. The main challenge is to relate the design-aspects of packages to the quality of recycled plastics.