Dr. Veena Tewari Nandi SFHEA (Senior Fellow of the Higher Education Academy, UK) (PhD), MBA (International Marketing), BSc. (Hons) Presently working as an Ass. Professor and Programme Manager at Majan University College, Muscat, Sultanate of Oman. In addition to this she is the chair of faculty Research Committee. She has a mixed experience of 18 years in teaching, research and consultancy. This includes working on the projects in Parle, Coke, Neptune India Ltd, Speedway food & Beverages and having a short stint with IIM, Ahmedabad. She has been on the teaching assignment in East Europe, Middle East, South East Asia and North East Africa. She has been an extensive traveler and has been to various countries by virtue of consultancy and research projects. She has almost 40 publications both at the international and national levels in various conferences, journals, book chapters and seminars. Areas of expertise is consumer behavior in services, corporate social responsibility, entrepreneurship, and use of IT in management. She has given keynote speeches and presented papers in various tourism, marketing, corporate governance and innovation conferences in India (various national and private institutions) and abroad like Portugal, South Korea, Germany, Portugal, Japan, Greece, United States of America, U.K., Pakistan etc.